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BigCommerce subcategory analytics
Subcategory
Updated July 13, 2026
BigCommerce

125 BigCommerce Candles & Fragrance Stores: Stats & Market Data (2026)

125 active BigCommerce stores fall into the Candles & Fragrance segment, with 7 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Home & Garden, Beauty & Cosmetics, Health. 39% maintain social media profiles — Facebook leads — and 6% run Meta ad campaigns.

39%
Social media
6%
Meta ads
50%
Contact info
Total Stores
125
Active BigCommerce stores
New (30d)
7
Newly added in the last 30 days
Avg. Products
917
Among 124 stores with catalog data
Avg. Price
$50
Among 92 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

20 10 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

7 new stores were added in the past 30 days (6% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 6 · 5%
10-49 29 · 23%
50-199 33 · 27%
200-999 36 · 29%
1k-4.9k 15 · 12%
5k+ 5 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
100% coverage
Beauty & Cosmetics
20% coverage
Health
14% coverage
Food & Beverages
10% coverage
Celebrations & Gifts
10% coverage
Jewelry & Watches
9% coverage
Apparel & Accessories
6% coverage
Arts & Entertainment
5% coverage
Books & Literature
4% coverage
Smoking & Vaping
2% coverage
General Merchandise
1% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 917 products per store. That's smaller than the BigCommerce average of 2,608. The strongest country concentrations are United Kingdom, Australia, United States.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 52 · 57%
$25-$49 24 · 26%
$50-$99 10 · 11%
$100-$199 3 · 3%
$200-$499 1 · 1%
$500+ 2 · 2%
Store currencies
USD 83 AUD 7 GBP 7 CAD 6 EUR 3 NZD 2 HKD 1 LKR 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $50 because some stores price much higher, pulling it up. That's below the BigCommerce average of $342.

Social media platforms

Facebook (34%), Instagram (33%), Twitter / X (17%).

Facebook
34%
Instagram
33%
Twitter / X
17%
Pinterest
13%
YouTube
5%
LinkedIn
2%
TikTok
2%

About 39% of stores maintain social media profiles and 6% run Meta ads — moderate marketing investment overall. That's 6 percentage points below the BigCommerce average of 45%.

Marketing & analytics tools

Google Analytics (53%), Facebook Pixel (34%), Google Ads (8%).

Google Analytics
53%
Facebook Pixel
34%
Google Ads
8%
Google Tag Manager
8%
TikTok Pixel
6%
Pinterest Pixel
3%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

3,691 products $21 avg 3 ads
Celebrations & Gifts Home & Garden Holiday Decor
88 products $34 avg 2 ads
Home & Garden Beauty & Cosmetics Animals & Pet Supplies Skincare
166 products $114 avg 4 ads
Jewelry & Watches Home & Garden Jewelry
478 products $69 avg 7 ads
Home & Garden Candles
36 products $13 avg
Food & Beverages Health Home & Garden Skincare
826 products $19 avg
Beauty & Cosmetics Health Home & Garden Personal Care Skincare
1,754 products $56 avg 5 ads
Home & Garden Jewelry & Watches Apparel & Accessories Home Decor Jewelry
630 products $4 avg
Home & Garden
58 products $2 avg
Arts & Entertainment Home & Garden
645 products $15 avg
Home & Garden Candles Home Decor

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FAQ

How many BigCommerce Candles & Fragrance stores are there?

We currently track 125 active BigCommerce stores in the Candles & Fragrance segment.

Are BigCommerce Candles & Fragrance stores growing?

Yes. In the last 30 days, 7 new stores were indexed in the Candles & Fragrance segment, showing a 6% monthly growth rate.

What is the average product price in BigCommerce Candles & Fragrance stores?

Among stores with pricing data, the average listed price is about $50, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.