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BigCommerce subcategory analytics
Subcategory
Updated June 29, 2026
BigCommerce

124 BigCommerce Candles & Fragrance Stores: Stats & Market Data (2026)

124 active BigCommerce stores fall into the Candles & Fragrance segment, with 11 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Home & Garden, Beauty & Cosmetics, Health. 52% maintain social media profiles — Facebook leads — and 6% run Meta ad campaigns.

52%
Social media
6%
Meta ads
58%
Contact info
Total Stores
124
Active BigCommerce stores
New (30d)
11
Newly added in the last 30 days
Avg. Products
977
Among 123 stores with catalog data
Avg. Price
$50
Among 90 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

21 10 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

11 new stores were added in the past 30 days (9% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 7 · 6%
10-49 28 · 23%
50-199 33 · 27%
200-999 34 · 28%
1k-4.9k 15 · 12%
5k+ 6 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
100% coverage
Beauty & Cosmetics
20% coverage
Health
15% coverage
Food & Beverages
10% coverage
Celebrations & Gifts
9% coverage
Jewelry & Watches
9% coverage
Apparel & Accessories
6% coverage
Arts & Entertainment
6% coverage
Books & Literature
4% coverage
Smoking & Vaping
2% coverage
General Merchandise
1% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 977 products per store. That's smaller than the BigCommerce average of 2,584. The strongest country concentrations are United Kingdom, Australia, United States.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 50 · 56%
$25-$49 24 · 27%
$50-$99 10 · 11%
$100-$199 4 · 4%
$500+ 2 · 2%
Store currencies
USD 83 AUD 8 GBP 7 CAD 5 EUR 3 NZD 2 LKR 1 SGD 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $50 because some stores price much higher, pulling it up. That's below the BigCommerce average of $341.

Social media platforms

Facebook (44%), Instagram (42%), Twitter / X (19%).

Facebook
44%
Instagram
42%
Twitter / X
19%
Pinterest
18%
YouTube
10%
LinkedIn
4%
TikTok
4%

Social media adoption is strong at 52%, and 6% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (53%), Facebook Pixel (36%), Google Ads (10%).

Google Analytics
53%
Facebook Pixel
36%
Google Ads
10%
Google Tag Manager
10%
TikTok Pixel
7%
Pinterest Pixel
3%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

446 products $3 avg 2 ads
Home & Garden
3,631 products $23 avg 1 ads
Celebrations & Gifts Home & Garden Holiday Decor
2,557 products $25 avg
Smoking & Vaping Home & Garden
500 products $22 avg
Books & Literature Celebrations & Gifts Home & Garden
1,647 products $12 avg
Beauty & Cosmetics Home & Garden
95 products $28 avg
Food & Beverages Home & Garden Health
63 products $26 avg
Beauty & Cosmetics Home & Garden Celebrations & Gifts Personal Care Gifts
896 products $23 avg
Home & Garden Arts & Entertainment Apparel & Accessories
1,768 products $57 avg 1 ads
Home & Garden Jewelry & Watches Apparel & Accessories Home Decor Jewelry

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FAQ

How many BigCommerce Candles & Fragrance stores are there?

We currently track 124 active BigCommerce stores in the Candles & Fragrance segment.

Are BigCommerce Candles & Fragrance stores growing?

Yes. In the last 30 days, 11 new stores were indexed in the Candles & Fragrance segment, showing a 9% monthly growth rate.

What is the average product price in BigCommerce Candles & Fragrance stores?

Among stores with pricing data, the average listed price is about $50, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.