273 BigCommerce Wellness Stores: Stats & Market Data (2026)
273 active BigCommerce stores fall into the Wellness segment, with 3 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Health, Beauty & Cosmetics, Food & Beverages. 46% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
3 new stores were added in the past 30 days (1% of the total). Growth is slow, suggesting this is a mature or saturated space. This is below the BigCommerce average of 8%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Arts & Entertainment 1Among stores with catalog data, the 50-199 product range is most common. The average is 853 products per store. That's smaller than the BigCommerce average of 2,608. The strongest country concentrations are Australia, United States, Canada.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $107 because some stores price much higher, pulling it up. That's below the BigCommerce average of $342.
Marketing & analytics tools
Google Analytics (63%), Facebook Pixel (28%), Google Tag Manager (21%).
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Start Free TrialFAQ
How many BigCommerce Wellness stores are there?
We currently track 273 active BigCommerce stores in the Wellness segment.
Are BigCommerce Wellness stores growing?
Yes. In the last 30 days, 3 new stores were indexed in the Wellness segment, showing a 1% monthly growth rate.
What is the average product price in BigCommerce Wellness stores?
Among stores with pricing data, the average listed price is about $107, with the most common pricing band at $25-$49.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Facebook (40%), Instagram (37%), Twitter / X (16%).
About 46% of stores maintain social media profiles and 3% run Meta ads — moderate marketing investment overall.