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Topic
Updated June 8, 2026
BigCommerce

72 BigCommerce Health products Stores: Stats & Market Data (2026)

72 active BigCommerce stores fall into the Health products segment, with 3 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Health, Beauty & Cosmetics, Food & Beverages. 60% maintain social media profiles — Facebook leads — and 6% run Meta ad campaigns.

60%
Social media
6%
Meta ads
67%
Contact info
Total Stores
72
Active BigCommerce stores
New (30d)
3
Newly added in the last 30 days
Avg. Products
3,088
Among 72 stores with catalog data
Avg. Price
$60
Among 50 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

8 4 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

3 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the BigCommerce average of 14%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 12 · 17%
10-49 14 · 19%
50-199 15 · 21%
200-999 12 · 17%
1k-4.9k 10 · 14%
5k+ 9 · 12%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
96% coverage
Beauty & Cosmetics
8% coverage
Food & Beverages
6% coverage
Home & Garden
4% coverage
Sporting Goods
3% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 3,088 products per store. That's larger than the BigCommerce average of 2,716. The strongest country concentrations are Australia, United Kingdom, Croatia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 12 · 24%
$25-$49 21 · 42%
$50-$99 9 · 18%
$100-$199 4 · 8%
$200-$499 4 · 8%
Store currencies
USD 44 EUR 7 AUD 3 GBP 3 HKD 1 NZD 1

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $60 because some stores price much higher, pulling it up. That's below the BigCommerce average of $344.

Social media platforms

Facebook (54%), Instagram (42%), Twitter / X (22%).

Facebook
54%
Instagram
42%
Twitter / X
22%
YouTube
15%
Pinterest
8%
TikTok
7%
LinkedIn
6%

Social media adoption is strong at 60%, and 6% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (61%), Facebook Pixel (29%), Google Tag Manager (25%).

Google Analytics
61%
Facebook Pixel
29%
Google Tag Manager
25%
Google Ads
18%
TikTok Pixel
8%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

150 products $54 avg
Health supplements vitamins
42 products $37 avg
Beauty & Cosmetics Health skincare health products
585 products $47 avg
Health supplements nutrition
169 products $26 avg
Health fitness supplements protein powders
873 products $11 avg
Health health products over-the-counter
35 products $13 avg
Health herbal extracts salves
1,000 products $19 avg
Health medical supplies health products
5 products $54 avg
Health weight loss supplements nutrition products
184 products $43 avg
Health health products wellness items
551 products $48 avg
Health nutritional supplements health products
517 products $46 avg
Health supplements vitamins
367 products $35 avg
Health health products supplements

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FAQ

How many BigCommerce Health products stores are there?

We currently track 72 active BigCommerce stores in the Health products segment.

Are BigCommerce Health products stores growing?

Yes. In the last 30 days, 3 new stores were indexed in the Health products segment, showing a 4% monthly growth rate.

What is the average product price in BigCommerce Health products stores?

Among stores with pricing data, the average listed price is about $60, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.