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BigCommerce subcategory analytics
Subcategory
Updated Apr 27, 2026
BigCommerce

321 BigCommerce Vitamins & Supplements Stores: Stats & Market Data (2026)

321 active BigCommerce stores fall into the Vitamins & Supplements segment, with 19 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Health, Beauty & Cosmetics, Food & Beverages. 65% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

65%
Social media
3%
Meta ads
64%
Contact info
Total Stores
321
Active BigCommerce stores
New (30d)
19
Newly added in the last 30 days
Avg. Products
1,593
Among 321 stores with catalog data
Avg. Price
$49
Among 237 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

19 9 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

19 new stores were added in the past 30 days (6% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 36 · 11%
10-49 99 · 31%
50-199 81 · 25%
200-999 54 · 17%
1k-4.9k 26 · 8%
5k+ 25 · 8%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
100% coverage
Beauty & Cosmetics
13% coverage
Food & Beverages
12% coverage
Apparel & Accessories
2% coverage
Baby & Kids
2% coverage
Smoking & Vaping
1% coverage
Celebrations & Gifts
1% coverage
Sporting Goods
1% coverage
Books & Literature
1% coverage
Home & Garden
1% coverage
Adult 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,593 because some stores carry much larger inventories. That's smaller than the BigCommerce average of 2,633. The strongest country concentrations are United Kingdom, United States, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 58 · 24%
$25-$49 108 · 46%
$50-$99 47 · 20%
$100-$199 20 · 8%
$200-$499 4 · 2%
Store currencies
USD 221 EUR 13 GBP 12 AUD 5 CAD 4 HKD 4 SGD 4 INR 2

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $49 because some stores price much higher, pulling it up. That's below the BigCommerce average of $340.

Social media platforms

Facebook (61%), Instagram (48%), Twitter / X (29%).

Facebook
61%
Instagram
48%
Twitter / X
29%
YouTube
24%
Pinterest
13%
LinkedIn
10%
TikTok
5%

Social media adoption is strong at 65%, and 3% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (65%), Facebook Pixel (35%), Google Tag Manager (25%).

Google Analytics
65%
Facebook Pixel
35%
Google Tag Manager
25%
Google Ads
18%
TikTok Pixel
6%
Pinterest Pixel
2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

350 products $37 avg 5 ads
Health acetylcholine supplement nootropic chaga mushroom supplement
40 products $44 avg
Health longevity cellular health
84 products $30 avg
Health neem products natural wellness
9 products $136 avg
Health mental performance supplements energy metabolism support
2,781 products $37 avg
Health supplements bodybuilding
19 products $43 avg
Health men's health supplements for men
37 products $40 avg
Beauty & Cosmetics Health vegan skincare organic cosmetics
68 products $22 avg
Health Food & Beverages adaptogen supplements superfood powder
724 products $51 avg
Health fitness supplements performance nutrition
1,268 products $17 avg
Health health store supplements
9 products $53 avg
Health Beauty & Cosmetics cbd products arnica gel

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FAQ

How many BigCommerce Vitamins & Supplements stores are there?

We currently track 321 active BigCommerce stores in the Vitamins & Supplements segment.

Are BigCommerce Vitamins & Supplements stores growing?

Yes. In the last 30 days, 19 new stores were indexed in the Vitamins & Supplements segment, showing a 6% monthly growth rate.

What is the average product price in BigCommerce Vitamins & Supplements stores?

Among stores with pricing data, the average listed price is about $49, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.