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BigCommerce subcategory analytics
Subcategory
Updated July 13, 2026
BigCommerce

404 BigCommerce Vitamins & Supplements Stores: Stats & Market Data (2026)

404 active BigCommerce stores fall into the Vitamins & Supplements segment, with 16 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Health, Beauty & Cosmetics, Food & Beverages. 45% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

45%
Social media
3%
Meta ads
61%
Contact info
Total Stores
404
Active BigCommerce stores
New (30d)
16
Newly added in the last 30 days
Avg. Products
1,766
Among 403 stores with catalog data
Avg. Price
$59
Among 286 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

63 31 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

16 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the BigCommerce average of 8%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 32 · 8%
10-49 120 · 30%
50-199 95 · 24%
200-999 87 · 22%
1k-4.9k 42 · 10%
5k+ 27 · 7%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
100% coverage
Beauty & Cosmetics
13% coverage
Food & Beverages
10% coverage
Apparel & Accessories
2% coverage
Home & Garden
2% coverage
Baby & Kids
1% coverage
Smoking & Vaping
1% coverage
Celebrations & Gifts
1% coverage
Books & Literature 2 Education & Courses 2 Sporting Goods 2

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,766 because some stores carry much larger inventories. That's smaller than the BigCommerce average of 2,607. The strongest country concentrations are United Kingdom, Australia, United States.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 75 · 26%
$25-$49 113 · 40%
$50-$99 61 · 21%
$100-$199 27 · 9%
$200-$499 9 · 3%
$500+ 1 · 0%
Store currencies
USD 248 EUR 52 GBP 24 CAD 9 AUD 8 HKD 4 INR 4 SGD 4

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $59 because some stores price much higher, pulling it up. That's below the BigCommerce average of $343.

Social media platforms

Facebook (40%), Instagram (36%), Twitter / X (17%).

Facebook
40%
Instagram
36%
Twitter / X
17%
YouTube
15%
Pinterest
7%
LinkedIn
5%
TikTok
2%

About 45% of stores maintain social media profiles and 3% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (63%), Facebook Pixel (27%), Google Tag Manager (19%).

Google Analytics
63%
Facebook Pixel
27%
Google Tag Manager
19%
Google Ads
15%
TikTok Pixel
5%
Pinterest Pixel
2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,062 products $22 avg 1 ads
Health Wellness Supplements
282 products $18 avg
Beauty & Cosmetics Health Food & Beverages Supplements Skincare
868 products $36 avg
Health Supplements Health Products
9 products $51 avg
Health Beauty & Cosmetics CBD Products
20 products $20 avg
Beauty & Cosmetics Health Supplements
268 products $59 avg
Health Education & Courses General Merchandise Medical Supplies Courses
552 products $46 avg
Health Supplements
845 products $35 avg
Health Supplements
585 products $47 avg
Health Supplements Health Products
2,491 products $41 avg
Health Wellness Medical Supplies

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FAQ

How many BigCommerce Vitamins & Supplements stores are there?

We currently track 404 active BigCommerce stores in the Vitamins & Supplements segment.

Are BigCommerce Vitamins & Supplements stores growing?

Yes. In the last 30 days, 16 new stores were indexed in the Vitamins & Supplements segment, showing a 4% monthly growth rate.

What is the average product price in BigCommerce Vitamins & Supplements stores?

Among stores with pricing data, the average listed price is about $59, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.