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BigCommerce subcategory analytics
Subcategory
Updated June 8, 2026
BigCommerce

389 BigCommerce Vitamins & Supplements Stores: Stats & Market Data (2026)

389 active BigCommerce stores fall into the Vitamins & Supplements segment, with 41 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Health, Beauty & Cosmetics, Food & Beverages. 53% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

53%
Social media
3%
Meta ads
65%
Contact info
Total Stores
389
Active BigCommerce stores
New (30d)
41
Newly added in the last 30 days
Avg. Products
1,908
Among 389 stores with catalog data
Avg. Price
$56
Among 285 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

51 25 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

41 new stores were added in the past 30 days (11% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 35 · 9%
10-49 115 · 30%
50-199 104 · 27%
200-999 66 · 17%
1k-4.9k 39 · 10%
5k+ 30 · 8%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
100% coverage
Beauty & Cosmetics
14% coverage
Food & Beverages
12% coverage
Apparel & Accessories
2% coverage
Baby & Kids
2% coverage
Home & Garden
2% coverage
Sporting Goods
1% coverage
Smoking & Vaping
1% coverage
Books & Literature
1% coverage
Celebrations & Gifts
1% coverage
Education & Courses
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,908 because some stores carry much larger inventories. That's smaller than the BigCommerce average of 2,711. The strongest country concentrations are United Kingdom, United States, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 68 · 24%
$25-$49 123 · 43%
$50-$99 58 · 20%
$100-$199 27 · 9%
$200-$499 8 · 3%
$500+ 1 · 0%
Store currencies
USD 251 EUR 28 GBP 21 CAD 8 AUD 7 SGD 5 HKD 4 INR 2

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $56 because some stores price much higher, pulling it up. That's below the BigCommerce average of $344.

Social media platforms

Facebook (48%), Instagram (42%), Twitter / X (21%).

Facebook
48%
Instagram
42%
Twitter / X
21%
YouTube
19%
Pinterest
10%
LinkedIn
7%
TikTok
3%

Social media adoption is strong at 53%, and 3% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (62%), Facebook Pixel (31%), Google Tag Manager (22%).

Google Analytics
62%
Facebook Pixel
31%
Google Tag Manager
22%
Google Ads
18%
TikTok Pixel
6%
Pinterest Pixel
2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

60 products $53 avg 1 ads
Health Food & Beverages plant-based supplements nano silver products
87 products $37 avg 4 ads
Animals & Pet Supplies Health pet diabetes supplies diabetic pet care
9 products $136 avg
Health mental performance supplements energy metabolism support
1,251 products $31 avg
Health dietary supplements vitamins
367 products $35 avg
Health Food & Beverages Beauty & Cosmetics natural health products organic food supplements
37 products $40 avg
Beauty & Cosmetics Health vegan skincare organic cosmetics
BattleBox UK United Kingdom
2,215 products $28 avg
Sporting Goods Apparel & Accessories Health cross training gear strength training apparel
16 products $24 avg
Health bariatric vitamins supplements for weight loss
585 products $47 avg
Health supplements nutrition
188 products $16 avg
Beauty & Cosmetics Health natural beauty products organic skincare
165 products $96 avg
Health health supplements nutritional products
140 products $31 avg
Health natural health products organic supplements

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FAQ

How many BigCommerce Vitamins & Supplements stores are there?

We currently track 389 active BigCommerce stores in the Vitamins & Supplements segment.

Are BigCommerce Vitamins & Supplements stores growing?

Yes. In the last 30 days, 41 new stores were indexed in the Vitamins & Supplements segment, showing a 11% monthly growth rate.

What is the average product price in BigCommerce Vitamins & Supplements stores?

Among stores with pricing data, the average listed price is about $56, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.