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BigCommerce subcategory analytics
Subcategory
Updated May 18, 2026
BigCommerce

352 BigCommerce Vitamins & Supplements Stores: Stats & Market Data (2026)

352 active BigCommerce stores fall into the Vitamins & Supplements segment, with 51 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Health, Beauty & Cosmetics, Food & Beverages. 55% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

55%
Social media
3%
Meta ads
68%
Contact info
Total Stores
352
Active BigCommerce stores
New (30d)
51
Newly added in the last 30 days
Avg. Products
1,980
Among 352 stores with catalog data
Avg. Price
$54
Among 256 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

28 14 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

51 new stores were added in the past 30 days (14% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 34 · 10%
10-49 105 · 30%
50-199 95 · 27%
200-999 57 · 16%
1k-4.9k 33 · 9%
5k+ 28 · 8%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
100% coverage
Beauty & Cosmetics
14% coverage
Food & Beverages
13% coverage
Apparel & Accessories
2% coverage
Baby & Kids
2% coverage
Smoking & Vaping
1% coverage
Sporting Goods
1% coverage
Books & Literature
1% coverage
Celebrations & Gifts
1% coverage
Home & Garden
1% coverage
Education & Courses
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,980 because some stores carry much larger inventories. That's smaller than the BigCommerce average of 2,662. The strongest country concentrations are United Kingdom, United States, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 62 · 24%
$25-$49 112 · 44%
$50-$99 53 · 21%
$100-$199 22 · 9%
$200-$499 7 · 3%
Store currencies
USD 234 EUR 16 GBP 14 AUD 6 CAD 4 HKD 4 SGD 4 INR 2

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $54 because some stores price much higher, pulling it up. That's below the BigCommerce average of $352.

Social media platforms

Facebook (50%), Instagram (43%), Twitter / X (25%).

Facebook
50%
Instagram
43%
Twitter / X
25%
YouTube
23%
Pinterest
11%
LinkedIn
9%
TikTok
4%

Social media adoption is strong at 55%, and 3% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (61%), Facebook Pixel (34%), Google Tag Manager (24%).

Google Analytics
61%
Facebook Pixel
34%
Google Tag Manager
24%
Google Ads
18%
TikTok Pixel
7%
Pinterest Pixel
2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

41 products $39 avg 1 ads
Health Beauty & Cosmetics weight gain supplements skin care
339 products $36 avg 11 ads
Health acetylcholine supplement nootropic chaga mushroom supplement
481 products $21 avg
Health cbd products skincare
139 products $31 avg
Health natural health products organic supplements
166 products $26 avg
Health daily supplements nutritional products
294 products $24 avg
Food & Beverages Health herbal supplements kombucha starter
547 products $47 avg
Health sports nutrition discount supplements
240 products $37 avg
Health vitamins supplements
69 products $26 avg
Animals & Pet Supplies Health pet health supplements herbal pet care
284 products $50 avg
Health supplements pharmaceutical grade
61 products $47 avg
Health health supplements thyroid support
80 products $34 avg
Health thorne supplements liver support

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FAQ

How many BigCommerce Vitamins & Supplements stores are there?

We currently track 352 active BigCommerce stores in the Vitamins & Supplements segment.

Are BigCommerce Vitamins & Supplements stores growing?

Yes. In the last 30 days, 51 new stores were indexed in the Vitamins & Supplements segment, showing a 14% monthly growth rate.

What is the average product price in BigCommerce Vitamins & Supplements stores?

Among stores with pricing data, the average listed price is about $54, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.