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BigCommerce subcategory analytics
Subcategory
Updated June 29, 2026
BigCommerce

387 BigCommerce Vitamins & Supplements Stores: Stats & Market Data (2026)

387 active BigCommerce stores fall into the Vitamins & Supplements segment, with 25 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Health, Beauty & Cosmetics, Food & Beverages. 52% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

52%
Social media
4%
Meta ads
68%
Contact info
Total Stores
387
Active BigCommerce stores
New (30d)
25
Newly added in the last 30 days
Avg. Products
1,899
Among 387 stores with catalog data
Avg. Price
$61
Among 278 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

58 29 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

25 new stores were added in the past 30 days (6% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 33 · 9%
10-49 115 · 30%
50-199 97 · 25%
200-999 74 · 19%
1k-4.9k 40 · 10%
5k+ 28 · 7%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
100% coverage
Beauty & Cosmetics
14% coverage
Food & Beverages
11% coverage
Apparel & Accessories
2% coverage
Baby & Kids
2% coverage
Home & Garden
2% coverage
Smoking & Vaping
1% coverage
Celebrations & Gifts
1% coverage
Books & Literature
1% coverage
Education & Courses
1% coverage
General Merchandise
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,899 because some stores carry much larger inventories. That's smaller than the BigCommerce average of 2,584. The strongest country concentrations are United Kingdom, United States, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 70 · 25%
$25-$49 116 · 42%
$50-$99 55 · 20%
$100-$199 26 · 9%
$200-$499 9 · 3%
$500+ 2 · 1%
Store currencies
USD 240 EUR 41 GBP 24 CAD 9 AUD 7 HKD 4 SGD 4 MXN 3

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $61 because some stores price much higher, pulling it up. That's below the BigCommerce average of $341.

Social media platforms

Facebook (47%), Instagram (43%), Twitter / X (20%).

Facebook
47%
Instagram
43%
Twitter / X
20%
YouTube
18%
Pinterest
9%
LinkedIn
7%
TikTok
3%

Social media adoption is strong at 52%, and 4% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (63%), Facebook Pixel (29%), Google Tag Manager (21%).

Google Analytics
63%
Facebook Pixel
29%
Google Tag Manager
21%
Google Ads
17%
TikTok Pixel
5%
Pinterest Pixel
2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

97 products $86 avg 1 ads
Health
1,076 products $20 avg 9 ads
Health Wellness Supplements
180 products $25 avg
Health Supplements
45 products $58 avg
Health Supplements
5 products $40 avg
Health Wellness Supplements
18 products $35 avg
Health Wellness
12 products $96 avg
Health Food & Beverages Wellness
6 products $86 avg
Beauty & Cosmetics Health
113 products $32 avg
Beauty & Cosmetics Health CBD Products Wellness

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FAQ

How many BigCommerce Vitamins & Supplements stores are there?

We currently track 387 active BigCommerce stores in the Vitamins & Supplements segment.

Are BigCommerce Vitamins & Supplements stores growing?

Yes. In the last 30 days, 25 new stores were indexed in the Vitamins & Supplements segment, showing a 6% monthly growth rate.

What is the average product price in BigCommerce Vitamins & Supplements stores?

Among stores with pricing data, the average listed price is about $61, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.