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BigCommerce topic analytics
Topic
Updated June 29, 2026
BigCommerce

307 BigCommerce Supplements Stores: Stats & Market Data (2026)

307 active BigCommerce stores fall into the Supplements segment, with 9 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Health, Beauty & Cosmetics, Food & Beverages. 55% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

55%
Social media
2%
Meta ads
64%
Contact info
Total Stores
307
Active BigCommerce stores
New (30d)
9
Newly added in the last 30 days
Avg. Products
1,393
Among 307 stores with catalog data
Avg. Price
$71
Among 214 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

26 13 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

9 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the BigCommerce average of 9%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 34 · 11%
10-49 91 · 30%
50-199 79 · 26%
200-999 60 · 20%
1k-4.9k 29 · 9%
5k+ 14 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
83% coverage
Beauty & Cosmetics
16% coverage
Food & Beverages
14% coverage
Home & Garden
2% coverage
Adult
1% coverage
Arts & Entertainment
1% coverage
Baby & Kids
1% coverage
Books & Literature
1% coverage
Celebrations & Gifts
1% coverage
Education & Courses
1% coverage
Sporting Goods
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,393 because some stores carry much larger inventories. That's smaller than the BigCommerce average of 2,584. The strongest country concentrations are United Kingdom, United States, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 60 · 28%
$25-$49 81 · 38%
$50-$99 50 · 23%
$100-$199 12 · 6%
$200-$499 7 · 3%
$500+ 4 · 2%
Store currencies
USD 204 GBP 14 EUR 12 CAD 7 AUD 3 INR 3 HKD 2 SGD 2

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $71 because some stores price much higher, pulling it up. That's below the BigCommerce average of $341.

Social media platforms

Facebook (50%), Instagram (43%), Twitter / X (24%).

Facebook
50%
Instagram
43%
Twitter / X
24%
YouTube
18%
Pinterest
11%
LinkedIn
6%
TikTok
5%

Social media adoption is strong at 55%, and 2% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (61%), Facebook Pixel (34%), Google Tag Manager (22%).

Google Analytics
61%
Facebook Pixel
34%
Google Tag Manager
22%
Google Ads
14%
TikTok Pixel
6%
Pinterest Pixel
3%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,076 products $20 avg 9 ads
Health Wellness Supplements
180 products $25 avg
Health Supplements
45 products $58 avg
Health Supplements
5 products $40 avg
Health Wellness Supplements
30 products $19 avg
Beauty & Cosmetics Skincare Supplements
7 products $50 avg
Health Wellness Health Products
10 products $40 avg
Health Supplements
420 products $37 avg
Health Supplements Wellness
49 products $29 avg
Health Supplements Wellness
282 products $17 avg
Beauty & Cosmetics Health Food & Beverages Supplements Skincare
40 products $32 avg
Health Supplements Wellness

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FAQ

How many BigCommerce Supplements stores are there?

We currently track 307 active BigCommerce stores in the Supplements segment.

Are BigCommerce Supplements stores growing?

Yes. In the last 30 days, 9 new stores were indexed in the Supplements segment, showing a 3% monthly growth rate.

What is the average product price in BigCommerce Supplements stores?

Among stores with pricing data, the average listed price is about $71, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.