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BigCommerce topic analytics
Topic
Updated July 13, 2026
BigCommerce

312 BigCommerce Supplements Stores: Stats & Market Data (2026)

312 active BigCommerce stores fall into the Supplements segment, with 8 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Health, Beauty & Cosmetics, Food & Beverages. 48% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

48%
Social media
4%
Meta ads
58%
Contact info
Total Stores
312
Active BigCommerce stores
New (30d)
8
Newly added in the last 30 days
Avg. Products
1,289
Among 311 stores with catalog data
Avg. Price
$75
Among 216 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

30 15 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

8 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the BigCommerce average of 8%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 33 · 11%
10-49 95 · 31%
50-199 74 · 24%
200-999 64 · 21%
1k-4.9k 32 · 10%
5k+ 13 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
82% coverage
Beauty & Cosmetics
16% coverage
Food & Beverages
13% coverage
Home & Garden
2% coverage
Adult
1% coverage
Arts & Entertainment
1% coverage
Books & Literature
1% coverage
Education & Courses
1% coverage
Sporting Goods
1% coverage
Baby & Kids
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,289 because some stores carry much larger inventories. That's smaller than the BigCommerce average of 2,607. The strongest country concentrations are United Kingdom, United States, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 58 · 27%
$25-$49 80 · 37%
$50-$99 54 · 25%
$100-$199 13 · 6%
$200-$499 6 · 3%
$500+ 5 · 2%
Store currencies
USD 206 EUR 19 GBP 14 CAD 6 INR 4 AUD 3 HKD 2 SGD 2

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $75 because some stores price much higher, pulling it up. That's below the BigCommerce average of $343.

Social media platforms

Facebook (44%), Instagram (37%), Twitter / X (21%).

Facebook
44%
Instagram
37%
Twitter / X
21%
YouTube
15%
Pinterest
9%
LinkedIn
4%
TikTok
3%

About 48% of stores maintain social media profiles and 4% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (60%), Facebook Pixel (31%), Google Tag Manager (21%).

Google Analytics
60%
Facebook Pixel
31%
Google Tag Manager
21%
Google Ads
13%
TikTok Pixel
5%
Pinterest Pixel
3%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,062 products $22 avg 1 ads
Health Wellness Supplements
143 products $112 avg 2 ads
Beauty & Cosmetics Skincare Supplements
282 products $18 avg
Beauty & Cosmetics Health Food & Beverages Supplements Skincare
60 products $38 avg
Beauty & Cosmetics CBD Products Wellness
6 products $92 avg
Health Wellness Supplements
868 products $36 avg
Health Supplements Health Products
20 products $20 avg
Beauty & Cosmetics Health Supplements
145 products $41 avg 6 ads
Health Sporting Goods Supplements
56 products $83 avg
Health Wellness Supplements
552 products $46 avg
Health Supplements
39 products $55 avg
Beauty & Cosmetics Supplements

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FAQ

How many BigCommerce Supplements stores are there?

We currently track 312 active BigCommerce stores in the Supplements segment.

Are BigCommerce Supplements stores growing?

Yes. In the last 30 days, 8 new stores were indexed in the Supplements segment, showing a 3% monthly growth rate.

What is the average product price in BigCommerce Supplements stores?

Among stores with pricing data, the average listed price is about $75, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.