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BigCommerce category analytics
Category
Updated May 18, 2026
BigCommerce

191 BigCommerce Adult Stores: Stats & Market Data (2026)

191 active BigCommerce stores fall into the Adult segment, with 22 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $50-$99 range. 62% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

62%
Social media
2%
Meta ads
66%
Contact info
Total Stores
191
Active BigCommerce stores
New (30d)
22
Newly added in the last 30 days
Avg. Products
2,024
Among 191 stores with catalog data
Avg. Price
$110
Among 133 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

14 7 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

22 new stores were added in the past 30 days (12% of the total), showing steady growth. This is below the BigCommerce average of 16%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 14 · 7%
10-49 41 · 21%
50-199 42 · 22%
200-999 42 · 22%
1k-4.9k 34 · 18%
5k+ 18 · 9%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
3% coverage
Beauty & Cosmetics
3% coverage
Health
3% coverage
Books & Literature
2% coverage
Celebrations & Gifts
2% coverage
Home & Garden
1% coverage
Smoking & Vaping
1% coverage
Toys & Games
1% coverage
Arts & Entertainment
1% coverage
Baby & Kids
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 2,024 products per store. That's smaller than the BigCommerce average of 2,666. The strongest country concentrations are United Kingdom, Australia, United States.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 25 · 19%
$25-$49 34 · 26%
$50-$99 40 · 30%
$100-$199 23 · 17%
$200-$499 6 · 5%
$500+ 5 · 4%
Store currencies
USD 122 GBP 9 CAD 7 AUD 5 EUR 5 BGN 1 INR 1 PHP 1

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $110. That's below the BigCommerce average of $351.

Social media platforms

Facebook (52%), Instagram (48%), Twitter / X (37%).

Facebook
52%
Instagram
48%
Twitter / X
37%
YouTube
24%
Pinterest
16%
LinkedIn
6%
TikTok
3%

Social media adoption is strong at 62%, and 2% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (60%), Facebook Pixel (21%), Google Tag Manager (21%).

Google Analytics
60%
Facebook Pixel
21%
Google Tag Manager
21%
Google Ads
10%
TikTok Pixel
4%
Pinterest Pixel
3%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

2,213 products $49 avg
Adult Apparel & Accessories lingerie bra
273 products $51 avg
Adult cbd oil hemp shop
2,161 products $35 avg
Adult lingerie sensual style
1,736 products $18 avg
Celebrations & Gifts Arts & Entertainment Adult gag gift novelties
141 products $68 avg
Adult glassware quartz bangers
1,879 products $116 avg
Adult cigar pipe tobacco
44 products $185 avg
Adult cigar smoking
124 products $122 avg
Food & Beverages Adult nicotine flavors
60 products $18 avg
Adult hsa eligible diapers adult diapers

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FAQ

How many BigCommerce Adult stores are there?

We currently track 191 active BigCommerce stores in the Adult segment.

Are BigCommerce Adult stores growing?

Yes. In the last 30 days, 22 new stores were indexed in the Adult segment, showing a 12% monthly growth rate.

What is the average product price in BigCommerce Adult stores?

Among stores with pricing data, the average listed price is about $110, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.