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BigCommerce subcategory analytics
Subcategory
Updated May 18, 2026
BigCommerce

53 BigCommerce Adult Toys Stores: Stats & Market Data (2026)

53 active BigCommerce stores fall into the Adult Toys segment, with 9 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the $25-$49 range. The leading categories are Adult, Apparel & Accessories, Animals & Pet Supplies. 64% maintain social media profiles — Facebook leads — and 0% run Meta ad campaigns.

64%
Social media
0%
Meta ads
60%
Contact info
Total Stores
53
Active BigCommerce stores
New (30d)
9
Newly added in the last 30 days
Avg. Products
3,637
Among 53 stores with catalog data
Avg. Price
$66
Among 37 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

6 3 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

9 new stores were added in the past 30 days — 17% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2 · 4%
10-49 5 · 9%
50-199 11 · 21%
200-999 15 · 28%
1k-4.9k 10 · 19%
5k+ 10 · 19%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Adult
100% coverage
Apparel & Accessories
6% coverage
Education & Courses
2% coverage
Home & Garden
2% coverage
Smoking & Vaping
2% coverage
Vehicles & Parts
2% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 3,637 products per store. That's larger than the BigCommerce average of 2,668. The strongest country concentrations are United Kingdom, United States, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 4 · 11%
$25-$49 15 · 41%
$50-$99 13 · 35%
$100-$199 4 · 11%
$200-$499 1 · 3%
Store currencies
USD 36 EUR 3 GBP 2 AUD 1 CAD 1

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $66 because some stores price much higher, pulling it up. That's below the BigCommerce average of $352.

Social media platforms

Facebook (53%), Instagram (45%), Twitter / X (45%).

Facebook
53%
Instagram
45%
Twitter / X
45%
YouTube
25%
Pinterest
19%
LinkedIn
4%

Social media adoption is strong at 64%, and 0% of stores run Meta ad campaigns. That's 7 percentage points above the BigCommerce average of 57%.

Marketing & analytics tools

Google Analytics (60%), Facebook Pixel (23%), Google Tag Manager (17%).

Google Analytics
60%
Facebook Pixel
23%
Google Tag Manager
17%
Google Ads
15%
Pinterest Pixel
6%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

60 products $18 avg
Adult hsa eligible diapers adult diapers
290 products $53 avg
Adult Apparel & Accessories adult toys lingerie for men
22 products $143 avg
Adult adult toys erotic products
807 products $136 avg
Adult bdsm bondage
1,326 products $44 avg
Adult sex toys adult novelties
68 products $33 avg
Adult sex toys erotic products
3,079 products $32 avg
Adult Apparel & Accessories adult toys lingerie
582 products $55 avg
Adult fetish clothing sex toys
14 products $11 avg
Adult body jewelry silicone jewelry
594 products $34 avg
Adult sexual wellness erotic products

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FAQ

How many BigCommerce Adult Toys stores are there?

We currently track 53 active BigCommerce stores in the Adult Toys segment.

Are BigCommerce Adult Toys stores growing?

Yes. In the last 30 days, 9 new stores were indexed in the Adult Toys segment, showing a 17% monthly growth rate.

What is the average product price in BigCommerce Adult Toys stores?

Among stores with pricing data, the average listed price is about $66, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.