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BigCommerce subcategory analytics
Subcategory
Updated Apr 27, 2026
BigCommerce

47 BigCommerce Adult Toys Stores: Stats & Market Data (2026)

47 active BigCommerce stores fall into the Adult Toys segment, with 3 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the $25-$49 range. The leading categories are Adult, Apparel & Accessories, Animals & Pet Supplies. 81% maintain social media profiles — Facebook leads — and 0% run Meta ad campaigns.

81%
Social media
0%
Meta ads
49%
Contact info
Total Stores
47
Active BigCommerce stores
New (30d)
3
Newly added in the last 30 days
Avg. Products
2,955
Among 47 stores with catalog data
Avg. Price
$67
Among 33 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3 1 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

3 new stores were added in the past 30 days (6% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2 · 4%
10-49 5 · 11%
50-199 9 · 19%
200-999 14 · 30%
1k-4.9k 9 · 19%
5k+ 8 · 17%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Adult
100% coverage
Apparel & Accessories
6% coverage
Education & Courses
2% coverage
Home & Garden
2% coverage
Smoking & Vaping
2% coverage
Vehicles & Parts
2% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 2,955 products per store. That's larger than the BigCommerce average of 2,634. The strongest country concentrations are United Kingdom, United States, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3 · 9%
$25-$49 14 · 42%
$50-$99 11 · 33%
$100-$199 4 · 12%
$200-$499 1 · 3%
Store currencies
USD 33 GBP 3 EUR 2 AUD 1

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $67 because some stores price much higher, pulling it up. That's below the BigCommerce average of $340.

Social media platforms

Facebook (68%), Instagram (60%), Twitter / X (51%).

Facebook
68%
Instagram
60%
Twitter / X
51%
YouTube
32%
Pinterest
19%
LinkedIn
4%
TikTok
2%

Social media engagement is exceptionally high: 81% of stores maintain social profiles and 0% run Meta ads. That's 15 percentage points above the BigCommerce average of 66%.

Marketing & analytics tools

Google Analytics (57%), Facebook Pixel (23%), Google Tag Manager (19%).

Google Analytics
57%
Facebook Pixel
23%
Google Tag Manager
19%
Google Ads
15%
Pinterest Pixel
6%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

3,027 products $32 avg
Adult Apparel & Accessories adult toys lingerie
590 products $52 avg
Adult fetish clothing sex toys
19 products $24 avg
Adult Vehicles & Parts Education & Courses adult toys rifle parts
1,221 products $80 avg
Adult sexual wellness pleasure products
2,448 products $42 avg
Adult adult toys sex shop
25 products $170 avg
Adult handmade toys chainmail bdsm
1,429 products $54 avg
Adult sex toys adult novelties
566 products $44 avg
Adult adult toys romance products
198 products $44 avg
Adult adult toys kinky gear
2,233 products $46 avg
Adult adult-toys erotic-products
609 products $37 avg
Adult sexual wellness erotic products

Want the full dataset?

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FAQ

How many BigCommerce Adult Toys stores are there?

We currently track 47 active BigCommerce stores in the Adult Toys segment.

Are BigCommerce Adult Toys stores growing?

Yes. In the last 30 days, 3 new stores were indexed in the Adult Toys segment, showing a 6% monthly growth rate.

What is the average product price in BigCommerce Adult Toys stores?

Among stores with pricing data, the average listed price is about $67, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.