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BigCommerce subcategory analytics
Subcategory
Updated June 22, 2026
BigCommerce

53 BigCommerce Novelty & Gag Gifts Stores: Stats & Market Data (2026)

53 active BigCommerce stores fall into the Novelty & Gag Gifts segment, with 2 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Apparel & Accessories, Toys & Games. 64% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

64%
Social media
2%
Meta ads
74%
Contact info
Total Stores
53
Active BigCommerce stores
New (30d)
2
Newly added in the last 30 days
Avg. Products
4,526
Among 53 stores with catalog data
Avg. Price
$41
Among 40 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

9 4 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

2 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the BigCommerce average of 11%.

Products & categories

How many products stores carry, plus category breakdown.

10-49 3 · 6%
50-199 12 · 23%
200-999 19 · 36%
1k-4.9k 12 · 23%
5k+ 7 · 13%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
100% coverage
Apparel & Accessories
40% coverage
Toys & Games
28% coverage
Home & Garden
26% coverage
Jewelry & Watches
6% coverage
Office Supplies
6% coverage
Adult
4% coverage
Arts & Entertainment
4% coverage
Books & Literature
2% coverage
Food & Beverages
2% coverage
Sporting Goods
2% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 4,526 products per store. That's larger than the BigCommerce average of 2,710. The strongest country concentrations are United Kingdom, Australia, Mexico.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 25 · 62%
$25-$49 9 · 22%
$50-$99 3 · 8%
$100-$199 2 · 5%
$500+ 1 · 2%
Store currencies
USD 31 GBP 3 AUD 2 CAD 2 MXN 1 NZD 1 RON 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $41 because some stores price much higher, pulling it up. That's below the BigCommerce average of $341.

Social media platforms

Facebook (58%), Instagram (47%), Twitter / X (38%).

Facebook
58%
Instagram
47%
Twitter / X
38%
Pinterest
25%
YouTube
17%
LinkedIn
8%
TikTok
2%

Social media adoption is strong at 64%, and 2% of stores run Meta ad campaigns. That's 11 percentage points above the BigCommerce average of 53%.

Marketing & analytics tools

Google Analytics (57%), Facebook Pixel (34%), Google Ads (15%).

Google Analytics
57%
Facebook Pixel
34%
Google Ads
15%
Google Tag Manager
8%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

146 products $14 avg
Food & Beverages Celebrations & Gifts Gift Baskets
1,666 products $2 avg
Apparel & Accessories Celebrations & Gifts
1,488 products $33 avg
Apparel & Accessories Celebrations & Gifts
1,073 products $19 avg
Home & Garden Celebrations & Gifts
Funzley United Kingdom
245 products $24 avg
Celebrations & Gifts Toys & Games Personalized Gifts
1,589 products $27 avg
Apparel & Accessories Home & Garden Celebrations & Gifts Gifts
406 products $38 avg
Celebrations & Gifts Apparel & Accessories
46 products $1 avg
Celebrations & Gifts Toys & Games
3,479 products $10 avg
Home & Garden Celebrations & Gifts Home Decor
77 products $3 avg
Celebrations & Gifts
123 products $6 avg
Celebrations & Gifts Apparel & Accessories

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FAQ

How many BigCommerce Novelty & Gag Gifts stores are there?

We currently track 53 active BigCommerce stores in the Novelty & Gag Gifts segment.

Are BigCommerce Novelty & Gag Gifts stores growing?

Yes. In the last 30 days, 2 new stores were indexed in the Novelty & Gag Gifts segment, showing a 4% monthly growth rate.

What is the average product price in BigCommerce Novelty & Gag Gifts stores?

Among stores with pricing data, the average listed price is about $41, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.