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BigCommerce subcategory analytics
Subcategory
Updated July 20, 2026
BigCommerce

54 BigCommerce Novelty & Gag Gifts Stores: Stats & Market Data (2026)

54 active BigCommerce stores fall into the Novelty & Gag Gifts segment, with 2 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Apparel & Accessories, Toys & Games. 50% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

50%
Social media
2%
Meta ads
69%
Contact info
Total Stores
54
Active BigCommerce stores
New (30d)
2
Newly added in the last 30 days
Avg. Products
4,482
Among 54 stores with catalog data
Avg. Price
$41
Among 42 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

9 4 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

2 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the BigCommerce average of 8%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1 · 2%
10-49 3 · 6%
50-199 11 · 20%
200-999 19 · 35%
1k-4.9k 13 · 24%
5k+ 7 · 13%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
100% coverage
Apparel & Accessories
35% coverage
Toys & Games
31% coverage
Home & Garden
26% coverage
Jewelry & Watches
6% coverage
Office Supplies
6% coverage
Adult
4% coverage
Arts & Entertainment
4% coverage
Books & Literature
2% coverage
Food & Beverages
2% coverage
Sporting Goods
2% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 4,482 products per store. That's larger than the BigCommerce average of 2,603. The strongest country concentrations are United Kingdom, Australia, Mexico.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 25 · 60%
$25-$49 11 · 26%
$50-$99 3 · 7%
$100-$199 2 · 5%
$200-$499 1 · 2%
Store currencies
USD 32 GBP 4 AUD 2 CAD 2 MXN 1 NZD 1 RON 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $41 because some stores price much higher, pulling it up. That's below the BigCommerce average of $342.

Social media platforms

Facebook (43%), Instagram (39%), Pinterest (22%).

Facebook
43%
Instagram
39%
Pinterest
22%
Twitter / X
22%
YouTube
15%
LinkedIn
4%
TikTok
2%

Social media adoption is strong at 50%, and 2% of stores run Meta ad campaigns. That's 7 percentage points above the BigCommerce average of 43%.

Marketing & analytics tools

Google Analytics (56%), Facebook Pixel (31%), Google Ads (15%).

Google Analytics
56%
Facebook Pixel
31%
Google Ads
15%
Google Tag Manager
6%
Pinterest Pixel
2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

178 products $35 avg
Home & Garden Celebrations & Gifts
O'Neill Classics United Kingdom
624 products $16 avg
Celebrations & Gifts
1,666 products $2 avg
Apparel & Accessories Celebrations & Gifts
879 products $83 avg
Apparel & Accessories Toys & Games Celebrations & Gifts Toys
27 products $26 avg
Celebrations & Gifts
451 products $38 avg
Apparel & Accessories Celebrations & Gifts
1,446 products $31 avg
Apparel & Accessories Celebrations & Gifts
224 products $21 avg
Toys & Games Apparel & Accessories Celebrations & Gifts
607 products $11 avg
Celebrations & Gifts Home & Garden Office Supplies Party Supplies
147 products $14 avg
Food & Beverages Celebrations & Gifts Gift Baskets
68 products $39 avg
Celebrations & Gifts Personalized Gifts Gifts
164 products $13 avg
Antiques & Collectibles Celebrations & Gifts Jewelry & Watches Gifts

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FAQ

How many BigCommerce Novelty & Gag Gifts stores are there?

We currently track 54 active BigCommerce stores in the Novelty & Gag Gifts segment.

Are BigCommerce Novelty & Gag Gifts stores growing?

Yes. In the last 30 days, 2 new stores were indexed in the Novelty & Gag Gifts segment, showing a 4% monthly growth rate.

What is the average product price in BigCommerce Novelty & Gag Gifts stores?

Among stores with pricing data, the average listed price is about $41, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.