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BigCommerce subcategory analytics
Subcategory
Updated June 8, 2026
BigCommerce

61 BigCommerce Novelty & Gag Gifts Stores: Stats & Market Data (2026)

61 active BigCommerce stores fall into the Novelty & Gag Gifts segment, with 3 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Apparel & Accessories, Toys & Games. 66% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

66%
Social media
2%
Meta ads
72%
Contact info
Total Stores
61
Active BigCommerce stores
New (30d)
3
Newly added in the last 30 days
Avg. Products
4,509
Among 61 stores with catalog data
Avg. Price
$39
Among 42 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

13 6 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

3 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening. This is below the BigCommerce average of 14%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1 · 2%
10-49 3 · 5%
50-199 12 · 20%
200-999 21 · 34%
1k-4.9k 15 · 25%
5k+ 9 · 15%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
100% coverage
Apparel & Accessories
39% coverage
Toys & Games
33% coverage
Home & Garden
30% coverage
Adult
5% coverage
Jewelry & Watches
5% coverage
Office Supplies
5% coverage
Arts & Entertainment
3% coverage
Books & Literature
2% coverage
Food & Beverages
2% coverage
Sporting Goods
2% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 4,509 products per store. That's larger than the BigCommerce average of 2,711. The strongest country concentrations are United Kingdom, Australia, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 27 · 64%
$25-$49 9 · 21%
$50-$99 3 · 7%
$100-$199 2 · 5%
$500+ 1 · 2%
Store currencies
USD 36 AUD 2 CAD 2 GBP 2 MXN 1 NZD 1 RON 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $39 because some stores price much higher, pulling it up. That's below the BigCommerce average of $344.

Social media platforms

Facebook (59%), Instagram (49%), Twitter / X (38%).

Facebook
59%
Instagram
49%
Twitter / X
38%
Pinterest
25%
YouTube
16%
LinkedIn
8%
TikTok
5%

Social media adoption is strong at 66%, and 2% of stores run Meta ad campaigns. That's 11 percentage points above the BigCommerce average of 55%.

Marketing & analytics tools

Google Analytics (61%), Facebook Pixel (39%), Google Ads (15%).

Google Analytics
61%
Facebook Pixel
39%
Google Ads
15%
Google Tag Manager
10%
Pinterest Pixel
2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

327 products $17 avg
Sporting Goods Apparel & Accessories Celebrations & Gifts pickleball gear pickleball accessories
146 products $14 avg
Food & Beverages Celebrations & Gifts candy store gourmet chocolate
46 products $1 avg
Celebrations & Gifts Toys & Games custom medals fiesta medals
863 products $53 avg
Apparel & Accessories Toys & Games Celebrations & Gifts dartmouth apparel college gifts
Funzley United Kingdom
245 products $24 avg
Celebrations & Gifts Toys & Games kids gifts novelty gifts
138 products $20 avg
Celebrations & Gifts under 25 gifts patriotic gifts
80 products $11 avg
Toys & Games Apparel & Accessories Celebrations & Gifts horror shirts movie posters
4,676 products $7 avg
Celebrations & Gifts funny gifts rude cards
25 products $63 avg
Toys & Games Apparel & Accessories Celebrations & Gifts alien gifts robot toys
1,220 products $11 avg
Toys & Games Celebrations & Gifts rubber ducks collectible ducks
228 products $12 avg
Toys & Games Celebrations & Gifts nasa gifts peanuts merchandise
221 products $83 avg
Arts & Entertainment Celebrations & Gifts wood carved signs religious signs

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FAQ

How many BigCommerce Novelty & Gag Gifts stores are there?

We currently track 61 active BigCommerce stores in the Novelty & Gag Gifts segment.

Are BigCommerce Novelty & Gag Gifts stores growing?

Yes. In the last 30 days, 3 new stores were indexed in the Novelty & Gag Gifts segment, showing a 5% monthly growth rate.

What is the average product price in BigCommerce Novelty & Gag Gifts stores?

Among stores with pricing data, the average listed price is about $39, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.