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BigCommerce subcategory analytics
Subcategory
Updated Apr 27, 2026
BigCommerce

46 BigCommerce Novelty & Gag Gifts Stores: Stats & Market Data (2026)

46 active BigCommerce stores fall into the Novelty & Gag Gifts segment, with 4 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Apparel & Accessories, Toys & Games. 74% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

74%
Social media
2%
Meta ads
61%
Contact info
Total Stores
46
Active BigCommerce stores
New (30d)
4
Newly added in the last 30 days
Avg. Products
5,048
Among 46 stores with catalog data
Avg. Price
$44
Among 34 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

4 2 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

4 new stores were added in the past 30 days (9% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1 · 2%
10-49 2 · 4%
50-199 9 · 20%
200-999 16 · 35%
1k-4.9k 12 · 26%
5k+ 6 · 13%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
100% coverage
Apparel & Accessories
43% coverage
Toys & Games
30% coverage
Home & Garden
28% coverage
Jewelry & Watches
7% coverage
Adult
4% coverage
Arts & Entertainment
4% coverage
Food & Beverages
2% coverage
Office Supplies
2% coverage
Sporting Goods
2% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 5,048 products per store. That's larger than the BigCommerce average of 2,634. The strongest country concentrations are Australia, United Kingdom, United States.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 21 · 62%
$25-$49 8 · 24%
$50-$99 2 · 6%
$100-$199 2 · 6%
$200-$499 1 · 3%
Store currencies
USD 30 CAD 2 GBP 2 AUD 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $44 because some stores price much higher, pulling it up. That's below the BigCommerce average of $340.

Social media platforms

Facebook (70%), Instagram (54%), Twitter / X (41%).

Facebook
70%
Instagram
54%
Twitter / X
41%
Pinterest
26%
YouTube
22%
LinkedIn
7%
TikTok
2%

Social media engagement is exceptionally high: 74% of stores maintain social profiles and 2% run Meta ads. That's 8 percentage points above the BigCommerce average of 66%.

Marketing & analytics tools

Google Analytics (59%), Facebook Pixel (41%), Google Ads (17%).

Google Analytics
59%
Facebook Pixel
41%
Google Ads
17%
Google Tag Manager
11%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

1,227 products $11 avg
Toys & Games Celebrations & Gifts rubber ducks collectible ducks
841 products $48 avg
Apparel & Accessories Toys & Games Celebrations & Gifts dartmouth apparel college gifts
1,082 products $19 avg
Home & Garden Celebrations & Gifts feng shui decor chinese zodiac
4,718 products $9 avg
Celebrations & Gifts funny gifts rude cards
25 products $63 avg
Toys & Games Apparel & Accessories Celebrations & Gifts alien gifts robot toys
92 products $30 avg
Apparel & Accessories Celebrations & Gifts custom beanies graphic t shirts
3,479 products $10 avg
Home & Garden Celebrations & Gifts japanese gifts kitchenware online
607 products $11 avg
Celebrations & Gifts Home & Garden Office Supplies las vegas gifts vegas souvenirs
161 products $13 avg
Antiques & Collectibles Celebrations & Gifts Jewelry & Watches us mint coins coin collecting
1,474 products $34 avg
Apparel & Accessories Celebrations & Gifts scottish clothing celtic jewelry
107 products $121 avg
Apparel & Accessories Toys & Games Celebrations & Gifts horror merchandise movie costumes
147 products $13 avg
Food & Beverages Celebrations & Gifts candy store gourmet chocolate

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FAQ

How many BigCommerce Novelty & Gag Gifts stores are there?

We currently track 46 active BigCommerce stores in the Novelty & Gag Gifts segment.

Are BigCommerce Novelty & Gag Gifts stores growing?

Yes. In the last 30 days, 4 new stores were indexed in the Novelty & Gag Gifts segment, showing a 9% monthly growth rate.

What is the average product price in BigCommerce Novelty & Gag Gifts stores?

Among stores with pricing data, the average listed price is about $44, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.