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BigCommerce subcategory analytics
Subcategory
Updated May 18, 2026
BigCommerce

60 BigCommerce Novelty & Gag Gifts Stores: Stats & Market Data (2026)

60 active BigCommerce stores fall into the Novelty & Gag Gifts segment, with 18 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Apparel & Accessories, Toys & Games. 57% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

57%
Social media
2%
Meta ads
67%
Contact info
Total Stores
60
Active BigCommerce stores
New (30d)
18
Newly added in the last 30 days
Avg. Products
4,595
Among 60 stores with catalog data
Avg. Price
$43
Among 37 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

13 6 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

18 new stores were added in the past 30 days — 30% of the total, making this one of the fastest-growing areas on the platform. This is above the BigCommerce average of 16%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1 · 2%
10-49 3 · 5%
50-199 11 · 18%
200-999 21 · 35%
1k-4.9k 15 · 25%
5k+ 9 · 15%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
100% coverage
Apparel & Accessories
40% coverage
Toys & Games
33% coverage
Home & Garden
30% coverage
Adult
5% coverage
Jewelry & Watches
5% coverage
Office Supplies
5% coverage
Arts & Entertainment
3% coverage
Books & Literature
2% coverage
Food & Beverages
2% coverage
Sporting Goods
2% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 4,595 products per store. That's larger than the BigCommerce average of 2,666. The strongest country concentrations are United Kingdom, Australia, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 22 · 59%
$25-$49 10 · 27%
$50-$99 2 · 5%
$100-$199 2 · 5%
$500+ 1 · 3%
Store currencies
USD 31 GBP 3 CAD 2 AUD 1 MXN 1 RON 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $43 because some stores price much higher, pulling it up. That's below the BigCommerce average of $351.

Social media platforms

Facebook (52%), Instagram (43%), Twitter / X (37%).

Facebook
52%
Instagram
43%
Twitter / X
37%
Pinterest
25%
YouTube
17%
LinkedIn
5%
TikTok
2%

Social media adoption is strong at 57%, and 2% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (62%), Facebook Pixel (40%), Google Ads (15%).

Google Analytics
62%
Facebook Pixel
40%
Google Ads
15%
Google Tag Manager
10%
Pinterest Pixel
2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,221 products $11 avg
Toys & Games Celebrations & Gifts rubber ducks collectible ducks
221 products $83 avg
Arts & Entertainment Celebrations & Gifts wood carved signs religious signs
46 products $1 avg
Celebrations & Gifts Toys & Games custom medals fiesta medals
1,736 products $18 avg
Celebrations & Gifts Arts & Entertainment Adult gag gift novelties
498 products $3 avg
Celebrations & Gifts Toys & Games Office Supplies party decorations novelty gifts
407 products $38 avg
Celebrations & Gifts Apparel & Accessories venetian masks masquerade masks
25 products $63 avg
Toys & Games Apparel & Accessories Celebrations & Gifts alien gifts robot toys
1,653 products $7 avg
Celebrations & Gifts Apparel & Accessories Toys & Games new york gifts nypd merchandise
4,155 products
Adult Celebrations & Gifts Toys & Games novelty gifts adult games
1,666 products $2 avg
Apparel & Accessories Celebrations & Gifts yarmulkes kippahs
3,185 products
Celebrations & Gifts Home & Garden unique gifts handmade gifts
2,900 products
Toys & Games Celebrations & Gifts Home & Garden tiny gifts small unique gifts

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FAQ

How many BigCommerce Novelty & Gag Gifts stores are there?

We currently track 60 active BigCommerce stores in the Novelty & Gag Gifts segment.

Are BigCommerce Novelty & Gag Gifts stores growing?

Yes. In the last 30 days, 18 new stores were indexed in the Novelty & Gag Gifts segment, showing a 30% monthly growth rate.

What is the average product price in BigCommerce Novelty & Gag Gifts stores?

Among stores with pricing data, the average listed price is about $43, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.