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BigCommerce subcategory analytics
Subcategory
Updated June 22, 2026
BigCommerce

237 BigCommerce Action Figures Stores: Stats & Market Data (2026)

237 active BigCommerce stores fall into the Action Figures segment, with 7 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Toys & Games, Apparel & Accessories, Arts & Entertainment. 61% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

61%
Social media
2%
Meta ads
54%
Contact info
Total Stores
237
Active BigCommerce stores
New (30d)
7
Newly added in the last 30 days
Avg. Products
4,584
Among 233 stores with catalog data
Avg. Price
$61
Among 174 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

18 9 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

7 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the BigCommerce average of 9%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 5 · 2%
10-49 17 · 7%
50-199 42 · 18%
200-999 63 · 27%
1k-4.9k 56 · 24%
5k+ 50 · 21%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
100% coverage
Apparel & Accessories
12% coverage
Arts & Entertainment
6% coverage
Celebrations & Gifts
5% coverage
Books & Literature
4% coverage
Home & Garden
3% coverage
Sporting Goods
3% coverage
Electronics
2% coverage
Baby & Kids
1% coverage
Vehicles & Parts
1% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 4,584 products per store. That's larger than the BigCommerce average of 2,584. The strongest country concentrations are Australia, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 73 · 42%
$25-$49 42 · 24%
$50-$99 34 · 20%
$100-$199 15 · 9%
$200-$499 8 · 5%
$500+ 2 · 1%
Store currencies
USD 159 AUD 12 GBP 9 CAD 6 AED 2 JPY 2 NZD 2 PKR 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $61 because some stores price much higher, pulling it up. That's below the BigCommerce average of $341.

Social media platforms

Facebook (53%), Instagram (46%), Twitter / X (31%).

Facebook
53%
Instagram
46%
Twitter / X
31%
YouTube
21%
Pinterest
14%
TikTok
4%
LinkedIn
1%

Social media adoption is strong at 61%, and 2% of stores run Meta ad campaigns. That's 8 percentage points above the BigCommerce average of 53%.

Marketing & analytics tools

Google Analytics (52%), Facebook Pixel (38%), Google Tag Manager (11%).

Google Analytics
52%
Facebook Pixel
38%
Google Tag Manager
11%
Google Ads
10%
TikTok Pixel
5%
Pinterest Pixel
3%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

244 products $54 avg
Toys & Games
3,588 products $10 avg
Home & Garden Jewelry & Watches Toys & Games
688 products $94 avg
Toys & Games Sporting Goods
69 products $217 avg 1 ads
Toys & Games
180 products $105 avg
Toys & Games Toys
1,193 products $10 avg
Toys & Games
517 products $32 avg
Toys & Games
987 products $12 avg
Toys & Games Toys Collectibles
573 products $104 avg
Toys & Games Toys
128 products $91 avg
Toys & Games Antiques & Collectibles Trading Cards Collectibles
313 products $62 avg
Toys & Games Toys

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FAQ

How many BigCommerce Action Figures stores are there?

We currently track 237 active BigCommerce stores in the Action Figures segment.

Are BigCommerce Action Figures stores growing?

Yes. In the last 30 days, 7 new stores were indexed in the Action Figures segment, showing a 3% monthly growth rate.

What is the average product price in BigCommerce Action Figures stores?

Among stores with pricing data, the average listed price is about $61, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.