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BigCommerce subcategory analytics
Subcategory
Updated Apr 27, 2026
BigCommerce

227 BigCommerce Action Figures Stores: Stats & Market Data (2026)

227 active BigCommerce stores fall into the Action Figures segment, with 12 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Toys & Games, Apparel & Accessories, Arts & Entertainment. 71% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

71%
Social media
3%
Meta ads
45%
Contact info
Total Stores
227
Active BigCommerce stores
New (30d)
12
Newly added in the last 30 days
Avg. Products
4,474
Among 223 stores with catalog data
Avg. Price
$62
Among 158 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

12 6 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

12 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 6 · 3%
10-49 16 · 7%
50-199 36 · 16%
200-999 61 · 27%
1k-4.9k 53 · 24%
5k+ 51 · 23%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
100% coverage
Apparel & Accessories
13% coverage
Arts & Entertainment
7% coverage
Celebrations & Gifts
5% coverage
Books & Literature
4% coverage
Sporting Goods
4% coverage
Home & Garden
3% coverage
Electronics
2% coverage
Hardware
1% coverage
Vehicles & Parts
1% coverage
Baby & Kids
1% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 4,474 products per store. That's larger than the BigCommerce average of 2,632. The strongest country concentrations are Australia, United Kingdom, New Zealand.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 74 · 47%
$25-$49 33 · 21%
$50-$99 26 · 16%
$100-$199 16 · 10%
$200-$499 7 · 4%
$500+ 2 · 1%
Store currencies
USD 146 AUD 10 GBP 9 CAD 4 AED 2 NZD 2 PKR 2 PLN 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $62 because some stores price much higher, pulling it up. That's below the BigCommerce average of $340.

Social media platforms

Facebook (64%), Instagram (49%), Twitter / X (35%).

Facebook
64%
Instagram
49%
Twitter / X
35%
YouTube
25%
Pinterest
15%
TikTok
4%
LinkedIn
1%

Social media engagement is exceptionally high: 71% of stores maintain social profiles and 3% run Meta ads.

Marketing & analytics tools

Google Analytics (56%), Facebook Pixel (40%), Google Tag Manager (13%).

Google Analytics
56%
Facebook Pixel
40%
Google Tag Manager
13%
Google Ads
9%
TikTok Pixel
5%
Pinterest Pixel
3%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

124 products $35 avg 1 ads
Toys & Games plush stuffed animals children's toys
761 products $15 avg
Toys & Games miniature terrain tabletop gaming
202 products $9 avg
Toys & Games surf tools
196 products $567 avg
Toys & Games Apparel & Accessories anime merchandise gaming gear
208 products $173 avg
Toys & Games kids toys cartoon characters
180 products $31 avg
Toys & Games Vehicles & Parts space toys military vehicles
72 products $106 avg
Toys & Games pop mart collectibles
906 products $183 avg
Toys & Games collectibles action figures
75 products $23 avg
Toys & Games collectible figures toy store
2,499 products $9 avg
Toys & Games pop culture sci fi
141 products $68 avg
Toys & Games toys collectibles

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FAQ

How many BigCommerce Action Figures stores are there?

We currently track 227 active BigCommerce stores in the Action Figures segment.

Are BigCommerce Action Figures stores growing?

Yes. In the last 30 days, 12 new stores were indexed in the Action Figures segment, showing a 5% monthly growth rate.

What is the average product price in BigCommerce Action Figures stores?

Among stores with pricing data, the average listed price is about $62, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.