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BigCommerce topic analytics
Topic
Updated June 22, 2026
BigCommerce

290 BigCommerce Toys Stores: Stats & Market Data (2026)

290 active BigCommerce stores fall into the Toys segment, with 8 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Toys & Games, Arts & Entertainment, Apparel & Accessories. 64% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

64%
Social media
2%
Meta ads
57%
Contact info
Total Stores
290
Active BigCommerce stores
New (30d)
8
Newly added in the last 30 days
Avg. Products
3,053
Among 287 stores with catalog data
Avg. Price
$201
Among 219 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

19 9 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

8 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the BigCommerce average of 11%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 3 · 1%
10-49 27 · 9%
50-199 59 · 21%
200-999 84 · 29%
1k-4.9k 69 · 24%
5k+ 45 · 16%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
79% coverage
Arts & Entertainment
14% coverage
Apparel & Accessories
10% coverage
Home & Garden
8% coverage
Baby & Kids
6% coverage
Books & Literature
5% coverage
Celebrations & Gifts
5% coverage
Education & Courses
2% coverage
Electronics
2% coverage
Hardware
2% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 3,053 products per store. That's larger than the BigCommerce average of 2,710. The strongest country concentrations are Australia, United Kingdom, New Zealand.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 81 · 37%
$25-$49 62 · 28%
$50-$99 41 · 19%
$100-$199 16 · 7%
$200-$499 12 · 5%
$500+ 7 · 3%
Store currencies
USD 185 AUD 19 GBP 15 CAD 6 EUR 6 NZD 6 AED 3 HKD 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $201 because some stores price much higher, pulling it up. That's below the BigCommerce average of $341.

Social media platforms

Facebook (57%), Instagram (51%), Twitter / X (29%).

Facebook
57%
Instagram
51%
Twitter / X
29%
YouTube
23%
Pinterest
19%
TikTok
7%
LinkedIn
5%

Social media adoption is strong at 64%, and 2% of stores run Meta ad campaigns. That's 11 percentage points above the BigCommerce average of 53%.

Marketing & analytics tools

Google Analytics (51%), Facebook Pixel (36%), Google Tag Manager (15%).

Google Analytics
51%
Facebook Pixel
36%
Google Tag Manager
15%
Google Ads
9%
Pinterest Pixel
5%
TikTok Pixel
5%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

132 products $33 avg 25 ads
Toys & Games Toys
1,121 products $68 avg 4 ads
Apparel & Accessories Toys & Games Toys
96 products $1 avg
Toys & Games Dog Accessories Toys
2,134 products $65 avg
Toys & Games Toys Collectibles
1,717 products $36 avg
Toys & Games Toys
4,242 products $25 avg
Toys & Games Toys Kids Clothing
580 products $72 avg
Education & Courses Toys
433 products $18 avg
Apparel & Accessories Home & Garden Animals & Pet Supplies Car Accessories Toys
316 products $41 avg
Adult Toys Lingerie
180 products $105 avg
Toys & Games Toys
231 products $34 avg
Toys & Games Toys
2,354 products $27 avg
Animals & Pet Supplies Home & Garden Toys & Games Pet Supplies Garden Supplies

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FAQ

How many BigCommerce Toys stores are there?

We currently track 290 active BigCommerce stores in the Toys segment.

Are BigCommerce Toys stores growing?

Yes. In the last 30 days, 8 new stores were indexed in the Toys segment, showing a 3% monthly growth rate.

What is the average product price in BigCommerce Toys stores?

Among stores with pricing data, the average listed price is about $201, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.