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BigCommerce subcategory analytics
Subcategory
Updated Apr 27, 2026
BigCommerce

148 BigCommerce Wellness & Relaxation Stores: Stats & Market Data (2026)

148 active BigCommerce stores fall into the Wellness & Relaxation segment, with 8 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Health, Beauty & Cosmetics, Home & Garden. 65% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

65%
Social media
4%
Meta ads
59%
Contact info
Total Stores
148
Active BigCommerce stores
New (30d)
8
Newly added in the last 30 days
Avg. Products
1,581
Among 147 stores with catalog data
Avg. Price
$224
Among 109 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

8 4 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

8 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 14 · 10%
10-49 46 · 31%
50-199 42 · 29%
200-999 25 · 17%
1k-4.9k 10 · 7%
5k+ 10 · 7%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
100% coverage
Beauty & Cosmetics
20% coverage
Home & Garden
15% coverage
Food & Beverages
8% coverage
Smoking & Vaping
5% coverage
Education & Courses
3% coverage
Sporting Goods
3% coverage
Apparel & Accessories
2% coverage
Books & Literature
1% coverage
Celebrations & Gifts
1% coverage
Jewelry & Watches
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,581 because some stores carry much larger inventories. That's smaller than the BigCommerce average of 2,634. The strongest country concentrations are United Kingdom, Australia, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 32 · 29%
$25-$49 34 · 31%
$50-$99 24 · 22%
$100-$199 7 · 6%
$200-$499 5 · 5%
$500+ 7 · 6%
Store currencies
USD 97 EUR 10 GBP 7 AUD 6 CAD 2 INR 2 NZD 2 HKD 1

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $224 because some stores price much higher, pulling it up. That's below the BigCommerce average of $340.

Social media platforms

Facebook (59%), Instagram (42%), Twitter / X (27%).

Facebook
59%
Instagram
42%
Twitter / X
27%
YouTube
20%
Pinterest
14%
LinkedIn
11%
TikTok
5%

Social media adoption is strong at 65%, and 4% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (68%), Facebook Pixel (29%), Google Tag Manager (22%).

Google Analytics
68%
Facebook Pixel
29%
Google Tag Manager
22%
Google Ads
20%
Pinterest Pixel
4%
TikTok Pixel
3%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

1,282 products $21 avg 1 ads
Food & Beverages Health herbal tea natural products
26 products $24 avg
Health Beauty & Cosmetics Home & Garden self care products bath and body
70 products $50 avg
Health back stretcher pain relief
35 products $25 avg
Health drug tests pregnancy tests
350 products $37 avg 5 ads
Health acetylcholine supplement nootropic chaga mushroom supplement
1,147 products $38 avg
Baby & Kids Health baby sleep products eco home goods
107 products $43 avg
Health Home & Garden essential oils aromatherapy
337 products $20 avg
Health Beauty & Cosmetics flower essences self care products
196 products $92 avg
Home & Garden Health Sporting Goods hotel linens spa towels
14 products $40 avg
Smoking & Vaping Health cbd flower vape carts
225 products $795 avg
Health ozone therapy ewot machine

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FAQ

How many BigCommerce Wellness & Relaxation stores are there?

We currently track 148 active BigCommerce stores in the Wellness & Relaxation segment.

Are BigCommerce Wellness & Relaxation stores growing?

Yes. In the last 30 days, 8 new stores were indexed in the Wellness & Relaxation segment, showing a 5% monthly growth rate.

What is the average product price in BigCommerce Wellness & Relaxation stores?

Among stores with pricing data, the average listed price is about $224, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.