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BigCommerce subcategory analytics
Subcategory
Updated May 18, 2026
BigCommerce

168 BigCommerce Wellness & Relaxation Stores: Stats & Market Data (2026)

168 active BigCommerce stores fall into the Wellness & Relaxation segment, with 29 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Health, Beauty & Cosmetics, Home & Garden. 54% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

54%
Social media
3%
Meta ads
62%
Contact info
Total Stores
168
Active BigCommerce stores
New (30d)
29
Newly added in the last 30 days
Avg. Products
1,482
Among 167 stores with catalog data
Avg. Price
$210
Among 122 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

18 9 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

29 new stores were added in the past 30 days — 17% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 12 · 7%
10-49 53 · 32%
50-199 49 · 29%
200-999 32 · 19%
1k-4.9k 11 · 7%
5k+ 10 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
100% coverage
Beauty & Cosmetics
18% coverage
Home & Garden
16% coverage
Food & Beverages
8% coverage
Smoking & Vaping
5% coverage
Education & Courses
3% coverage
Sporting Goods
3% coverage
Apparel & Accessories
2% coverage
Books & Literature
2% coverage
Jewelry & Watches
2% coverage
Arts & Entertainment
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,482 because some stores carry much larger inventories. That's smaller than the BigCommerce average of 2,666. The strongest country concentrations are United Kingdom, Australia, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 35 · 29%
$25-$49 37 · 30%
$50-$99 29 · 24%
$100-$199 8 · 7%
$200-$499 5 · 4%
$500+ 8 · 7%
Store currencies
USD 108 EUR 10 GBP 9 AUD 6 CAD 3 NZD 3 INR 2 HKD 1

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $210 because some stores price much higher, pulling it up. That's below the BigCommerce average of $351.

Social media platforms

Facebook (48%), Instagram (37%), Twitter / X (26%).

Facebook
48%
Instagram
37%
Twitter / X
26%
YouTube
17%
Pinterest
14%
LinkedIn
12%
TikTok
4%

Social media adoption is strong at 54%, and 3% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (65%), Facebook Pixel (29%), Google Tag Manager (23%).

Google Analytics
65%
Facebook Pixel
29%
Google Tag Manager
23%
Google Ads
18%
Pinterest Pixel
4%
TikTok Pixel
3%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

225 products $725 avg
Health ozone therapy ewot machine
55 products $86 avg
Health orthopedic braces compression supports
1,138 products $834 avg
Health massage tables professional massage
139 products $31 avg
Health natural health products organic supplements
1,343 products $1000 avg
Smoking & Vaping Health hookah accessories detox products
153 products 296 ads
Health ayurvedic products health supplements
187 products $58 avg
Health Education & Courses vibrational therapy energy tools
203 products $68 avg
Home & Garden Health Sporting Goods hotel linens spa towels
2,513 products $33 avg
Smoking & Vaping Health hemp delta 8
36 products $27 avg
Health detox supplements earthing products
667 products $59 avg 1 ads
Health Home & Garden Apparel & Accessories sheepskin products knitted blankets
352 products $13 avg
Apparel & Accessories Home & Garden Health disney hats tumblers

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FAQ

How many BigCommerce Wellness & Relaxation stores are there?

We currently track 168 active BigCommerce stores in the Wellness & Relaxation segment.

Are BigCommerce Wellness & Relaxation stores growing?

Yes. In the last 30 days, 29 new stores were indexed in the Wellness & Relaxation segment, showing a 17% monthly growth rate.

What is the average product price in BigCommerce Wellness & Relaxation stores?

Among stores with pricing data, the average listed price is about $210, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.