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BigCommerce subcategory analytics
Subcategory
Updated June 29, 2026
BigCommerce

167 BigCommerce Wellness & Relaxation Stores: Stats & Market Data (2026)

167 active BigCommerce stores fall into the Wellness & Relaxation segment, with 12 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Health, Beauty & Cosmetics, Home & Garden. 52% maintain social media profiles — Facebook leads — and 5% run Meta ad campaigns.

52%
Social media
5%
Meta ads
62%
Contact info
Total Stores
167
Active BigCommerce stores
New (30d)
12
Newly added in the last 30 days
Avg. Products
1,462
Among 166 stores with catalog data
Avg. Price
$197
Among 122 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

15 7 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

12 new stores were added in the past 30 days (7% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 11 · 7%
10-49 53 · 32%
50-199 48 · 29%
200-999 31 · 19%
1k-4.9k 14 · 8%
5k+ 9 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
100% coverage
Beauty & Cosmetics
16% coverage
Home & Garden
16% coverage
Food & Beverages
8% coverage
Smoking & Vaping
5% coverage
Education & Courses
2% coverage
Apparel & Accessories
2% coverage
Books & Literature
2% coverage
Jewelry & Watches
2% coverage
Sporting Goods
2% coverage
Celebrations & Gifts
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,462 because some stores carry much larger inventories. That's smaller than the BigCommerce average of 2,584. The strongest country concentrations are United Kingdom, Australia, United States.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 35 · 29%
$25-$49 41 · 34%
$50-$99 26 · 21%
$100-$199 8 · 7%
$200-$499 5 · 4%
$500+ 7 · 6%
Store currencies
USD 108 EUR 16 GBP 10 AUD 6 CAD 2 INR 2 NZD 2 HKD 1

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $197 because some stores price much higher, pulling it up. That's below the BigCommerce average of $341.

Social media platforms

Facebook (46%), Instagram (39%), Twitter / X (22%).

Facebook
46%
Instagram
39%
Twitter / X
22%
YouTube
15%
LinkedIn
11%
Pinterest
11%
TikTok
4%

Social media adoption is strong at 52%, and 5% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (66%), Facebook Pixel (27%), Google Tag Manager (19%).

Google Analytics
66%
Facebook Pixel
27%
Google Tag Manager
19%
Google Ads
17%
Pinterest Pixel
4%
TikTok Pixel
3%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

184 products $43 avg 3 ads
Health Health Products
10 products $65 avg
Health CBD Products
12 products $133 avg
Health Smoking & Vaping
127 products $31 avg
Smoking & Vaping Health
Oppo Supports United Kingdom
111 products $23 avg
Health
15 products $4975 avg
Health Home & Garden Wellness
66 products $77 avg
Health Health Products
7 products $72 avg
Health Health Products
164 products $56 avg
Beauty & Cosmetics Health Home & Garden Skincare Wellness
29 products $76 avg
Animals & Pet Supplies Health

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FAQ

How many BigCommerce Wellness & Relaxation stores are there?

We currently track 167 active BigCommerce stores in the Wellness & Relaxation segment.

Are BigCommerce Wellness & Relaxation stores growing?

Yes. In the last 30 days, 12 new stores were indexed in the Wellness & Relaxation segment, showing a 7% monthly growth rate.

What is the average product price in BigCommerce Wellness & Relaxation stores?

Among stores with pricing data, the average listed price is about $197, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.