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BigCommerce subcategory analytics
Subcategory
Updated June 8, 2026
BigCommerce

172 BigCommerce Wellness & Relaxation Stores: Stats & Market Data (2026)

172 active BigCommerce stores fall into the Wellness & Relaxation segment, with 12 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Health, Beauty & Cosmetics, Home & Garden. 52% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

52%
Social media
4%
Meta ads
62%
Contact info
Total Stores
172
Active BigCommerce stores
New (30d)
12
Newly added in the last 30 days
Avg. Products
1,423
Among 171 stores with catalog data
Avg. Price
$200
Among 127 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

20 10 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

12 new stores were added in the past 30 days (7% of the total), showing steady growth. This is below the BigCommerce average of 14%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 12 · 7%
10-49 54 · 32%
50-199 51 · 30%
200-999 31 · 18%
1k-4.9k 14 · 8%
5k+ 9 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
100% coverage
Beauty & Cosmetics
17% coverage
Home & Garden
17% coverage
Food & Beverages
8% coverage
Smoking & Vaping
5% coverage
Sporting Goods
3% coverage
Education & Courses
2% coverage
Apparel & Accessories
2% coverage
Books & Literature
2% coverage
Jewelry & Watches
2% coverage
Arts & Entertainment
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,423 because some stores carry much larger inventories. That's smaller than the BigCommerce average of 2,714. The strongest country concentrations are United Kingdom, Australia, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 35 · 28%
$25-$49 43 · 34%
$50-$99 30 · 24%
$100-$199 6 · 5%
$200-$499 5 · 4%
$500+ 8 · 6%
Store currencies
USD 115 EUR 12 GBP 9 AUD 5 NZD 3 CAD 2 INR 2 HKD 1

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $200 because some stores price much higher, pulling it up. That's below the BigCommerce average of $344.

Social media platforms

Facebook (44%), Instagram (37%), Twitter / X (26%).

Facebook
44%
Instagram
37%
Twitter / X
26%
YouTube
16%
Pinterest
13%
LinkedIn
11%
TikTok
4%

Social media adoption is strong at 52%, and 4% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (66%), Facebook Pixel (28%), Google Tag Manager (22%).

Google Analytics
66%
Facebook Pixel
28%
Google Tag Manager
22%
Google Ads
18%
Pinterest Pixel
4%
TikTok Pixel
3%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

12 products $20 avg
Health fertility conception
21 products $35 avg
Health wellness health products
49 products $9 avg
Home & Garden Health crystal shop herbal remedies
70 products $50 avg 13 ads
Health back stretcher pain relief
140 products $31 avg
Health natural health products organic supplements
35 products $13 avg
Food & Beverages Health Home & Garden raw honey beeswax products
107 products $36 avg
Health Home & Garden essential oils aromatherapy
110 products $137 avg
Books & Literature Health natural health books alternative health
101 products $53 avg
Health hydrogen water machine alkaline water benefits
1,358 products $1000 avg
Smoking & Vaping Health hookah accessories detox products
10 products $65 avg
Health cbd products organic cbd
352 products $15 avg
Apparel & Accessories Home & Garden Health disney hats tumblers

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FAQ

How many BigCommerce Wellness & Relaxation stores are there?

We currently track 172 active BigCommerce stores in the Wellness & Relaxation segment.

Are BigCommerce Wellness & Relaxation stores growing?

Yes. In the last 30 days, 12 new stores were indexed in the Wellness & Relaxation segment, showing a 7% monthly growth rate.

What is the average product price in BigCommerce Wellness & Relaxation stores?

Among stores with pricing data, the average listed price is about $200, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.