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BigCommerce subcategory analytics
Subcategory
Updated July 13, 2026
BigCommerce

178 BigCommerce Wellness & Relaxation Stores: Stats & Market Data (2026)

178 active BigCommerce stores fall into the Wellness & Relaxation segment, with 10 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Health, Beauty & Cosmetics, Home & Garden. 41% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

41%
Social media
3%
Meta ads
60%
Contact info
Total Stores
178
Active BigCommerce stores
New (30d)
10
Newly added in the last 30 days
Avg. Products
1,489
Among 177 stores with catalog data
Avg. Price
$187
Among 129 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

18 9 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

10 new stores were added in the past 30 days (6% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 11 · 6%
10-49 54 · 31%
50-199 51 · 29%
200-999 36 · 20%
1k-4.9k 14 · 8%
5k+ 11 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
100% coverage
Beauty & Cosmetics
15% coverage
Home & Garden
15% coverage
Food & Beverages
8% coverage
Smoking & Vaping
4% coverage
Education & Courses
2% coverage
Apparel & Accessories
2% coverage
Books & Literature
2% coverage
Jewelry & Watches
2% coverage
Sporting Goods
2% coverage
Arts & Entertainment
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,489 because some stores carry much larger inventories. That's smaller than the BigCommerce average of 2,607. The strongest country concentrations are United Kingdom, Australia, United States.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 39 · 30%
$25-$49 41 · 32%
$50-$99 27 · 21%
$100-$199 10 · 8%
$200-$499 6 · 5%
$500+ 6 · 5%
Store currencies
USD 112 EUR 21 GBP 12 AUD 7 CAD 2 INR 2 NZD 2 HKD 1

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $187 because some stores price much higher, pulling it up. That's below the BigCommerce average of $343.

Social media platforms

Facebook (35%), Instagram (31%), Twitter / X (19%).

Facebook
35%
Instagram
31%
Twitter / X
19%
YouTube
11%
Pinterest
9%
LinkedIn
5%
TikTok
3%

About 41% of stores maintain social media profiles and 3% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (64%), Facebook Pixel (23%), Google Tag Manager (18%).

Google Analytics
64%
Facebook Pixel
23%
Google Tag Manager
18%
Google Ads
17%
Pinterest Pixel
4%
TikTok Pixel
3%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

35 products $25 avg
Health Medical Supplies
36 products $13 avg
Food & Beverages Health Home & Garden Skincare
9 products $51 avg
Health Beauty & Cosmetics CBD Products
29 products $76 avg
Animals & Pet Supplies Health
9 products $109 avg
Beauty & Cosmetics Health Skincare Wellness
826 products $19 avg
Beauty & Cosmetics Health Home & Garden Personal Care Skincare
2,491 products $41 avg
Health Wellness Medical Supplies
36 products $48 avg
Health Home & Garden Animals & Pet Supplies Cleaning Supplies Personal Care
12 products $20 avg
Health Supplements
Pempamsie United Kingdom
1,132 products $13 avg
Health Supplements Aromatherapy

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FAQ

How many BigCommerce Wellness & Relaxation stores are there?

We currently track 178 active BigCommerce stores in the Wellness & Relaxation segment.

Are BigCommerce Wellness & Relaxation stores growing?

Yes. In the last 30 days, 10 new stores were indexed in the Wellness & Relaxation segment, showing a 6% monthly growth rate.

What is the average product price in BigCommerce Wellness & Relaxation stores?

Among stores with pricing data, the average listed price is about $187, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.