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BigCommerce subcategory analytics
Subcategory
Updated May 18, 2026
BigCommerce

208 BigCommerce Haircare Stores: Stats & Market Data (2026)

208 active BigCommerce stores fall into the Haircare segment, with 26 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Home & Garden. 61% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

61%
Social media
3%
Meta ads
56%
Contact info
Total Stores
208
Active BigCommerce stores
New (30d)
26
Newly added in the last 30 days
Avg. Products
2,778
Among 207 stores with catalog data
Avg. Price
$90
Among 151 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

16 8 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

26 new stores were added in the past 30 days (12% of the total), showing steady growth. This is below the BigCommerce average of 16%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 14 · 7%
10-49 39 · 19%
50-199 57 · 28%
200-999 40 · 19%
1k-4.9k 35 · 17%
5k+ 22 · 11%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Health
7% coverage
Home & Garden
7% coverage
Food & Beverages
2% coverage
Apparel & Accessories
1% coverage
Baby & Kids
1% coverage
Arts & Entertainment 1 Books & Literature 1 Celebrations & Gifts 1 Jewelry & Watches 1

Among stores with catalog data, the 50-199 product range is most common. The average is 2,778 products per store. That's larger than the BigCommerce average of 2,664. The strongest country concentrations are United Kingdom, Australia, United States.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 51 · 34%
$25-$49 46 · 30%
$50-$99 35 · 23%
$100-$199 9 · 6%
$200-$499 5 · 3%
$500+ 5 · 3%
Store currencies
USD 123 AUD 18 GBP 15 CAD 9 EUR 8 NZD 2 SGD 2 ARS 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $90 because some stores price much higher, pulling it up. That's below the BigCommerce average of $351.

Social media platforms

Instagram (51%), Facebook (50%), YouTube (22%).

Instagram
51%
Facebook
50%
YouTube
22%
Twitter / X
19%
Pinterest
17%
TikTok
9%
LinkedIn
5%

Social media adoption is strong at 61%, and 3% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (61%), Facebook Pixel (41%), Google Tag Manager (28%).

Google Analytics
61%
Facebook Pixel
41%
Google Tag Manager
28%
Google Ads
18%
TikTok Pixel
13%
Pinterest Pixel
6%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,041 products $1202 avg 20 ads
Beauty & Cosmetics salon equipment beauty furniture
145 products $28 avg
Beauty & Cosmetics german hair scissors razors
919 products $1500 avg
Beauty & Cosmetics beauty cosmetics
324 products $96 avg
Beauty & Cosmetics hair products beauty supply
3,529 products $14 avg
Beauty & Cosmetics hair salon supplies beauty wholesale
61 products $48 avg
Beauty & Cosmetics professional hair shears barber scissors
1,858 products $71 avg
Beauty & Cosmetics hair products professional hair care
Home Australia
161 products $43 avg
Beauty & Cosmetics de lorenzo hair care products
1,073 products $20 avg
Beauty & Cosmetics hair styling products professional hair care
56 products $34 avg
Beauty & Cosmetics shampoo salon tools
31 products $28 avg
Beauty & Cosmetics solid shampoo eco-friendly hair care

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FAQ

How many BigCommerce Haircare stores are there?

We currently track 208 active BigCommerce stores in the Haircare segment.

Are BigCommerce Haircare stores growing?

Yes. In the last 30 days, 26 new stores were indexed in the Haircare segment, showing a 12% monthly growth rate.

What is the average product price in BigCommerce Haircare stores?

Among stores with pricing data, the average listed price is about $90, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.