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BigCommerce subcategory analytics
Subcategory
Updated June 8, 2026
BigCommerce

220 BigCommerce Haircare Stores: Stats & Market Data (2026)

220 active BigCommerce stores fall into the Haircare segment, with 17 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Home & Garden. 62% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

62%
Social media
3%
Meta ads
55%
Contact info
Total Stores
220
Active BigCommerce stores
New (30d)
17
Newly added in the last 30 days
Avg. Products
3,137
Among 219 stores with catalog data
Avg. Price
$88
Among 160 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

20 10 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

17 new stores were added in the past 30 days (8% of the total), showing steady growth. This is below the BigCommerce average of 14%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 14 · 6%
10-49 40 · 18%
50-199 60 · 27%
200-999 43 · 20%
1k-4.9k 36 · 16%
5k+ 26 · 12%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Health
8% coverage
Home & Garden
7% coverage
Food & Beverages
2% coverage
Apparel & Accessories
1% coverage
Baby & Kids
1% coverage
Arts & Entertainment 1 Books & Literature 1 Celebrations & Gifts 1 Jewelry & Watches 1

Among stores with catalog data, the 50-199 product range is most common. The average is 3,137 products per store. That's larger than the BigCommerce average of 2,712. The strongest country concentrations are Australia, United Kingdom, United States.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 52 · 32%
$25-$49 49 · 31%
$50-$99 39 · 24%
$100-$199 10 · 6%
$200-$499 5 · 3%
$500+ 5 · 3%
Store currencies
USD 128 AUD 20 GBP 18 CAD 10 EUR 10 NZD 3 SGD 2 ARS 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $88 because some stores price much higher, pulling it up. That's below the BigCommerce average of $344.

Social media platforms

Instagram (52%), Facebook (51%), YouTube (23%).

Instagram
52%
Facebook
51%
YouTube
23%
Twitter / X
18%
Pinterest
17%
TikTok
8%
LinkedIn
5%

Social media adoption is strong at 62%, and 3% of stores run Meta ad campaigns. That's 7 percentage points above the BigCommerce average of 55%.

Marketing & analytics tools

Google Analytics (62%), Facebook Pixel (40%), Google Tag Manager (28%).

Google Analytics
62%
Facebook Pixel
40%
Google Tag Manager
28%
Google Ads
18%
TikTok Pixel
12%
Pinterest Pixel
5%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

893 products $12 avg 1 ads
Beauty & Cosmetics skincare products makeup essentials
Home Australia
160 products $43 avg
Beauty & Cosmetics de lorenzo hair care products
89 products $41 avg
Beauty & Cosmetics Health botanical skincare natural hair care
43 products $155 avg
Beauty & Cosmetics hair treatments salon tools
49 products $18 avg
Beauty & Cosmetics organic sheabutter
28 products $111 avg
Beauty & Cosmetics professional hair care b2b cosmetics
109 products $15 avg
Beauty & Cosmetics natural skincare beeswax products
2,589 products $56 avg
Beauty & Cosmetics professional salon supplies beauty products
851 products $31 avg
Beauty & Cosmetics hair care products shiny healthy hair
4,515 products $13 avg
Beauty & Cosmetics hair care beauty supplies
957 products $2000 avg
Beauty & Cosmetics beauty cosmetics
42 products $45 avg
Beauty & Cosmetics beauty products organic skincare

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FAQ

How many BigCommerce Haircare stores are there?

We currently track 220 active BigCommerce stores in the Haircare segment.

Are BigCommerce Haircare stores growing?

Yes. In the last 30 days, 17 new stores were indexed in the Haircare segment, showing a 8% monthly growth rate.

What is the average product price in BigCommerce Haircare stores?

Among stores with pricing data, the average listed price is about $88, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.