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BigCommerce subcategory analytics
Subcategory
Updated July 13, 2026
BigCommerce

216 BigCommerce Haircare Stores: Stats & Market Data (2026)

216 active BigCommerce stores fall into the Haircare segment, with 7 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Home & Garden. 48% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.

48%
Social media
5%
Meta ads
48%
Contact info
Total Stores
216
Active BigCommerce stores
New (30d)
7
Newly added in the last 30 days
Avg. Products
2,414
Among 215 stores with catalog data
Avg. Price
$95
Among 157 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

20 10 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

7 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the BigCommerce average of 8%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 12 · 6%
10-49 39 · 18%
50-199 58 · 27%
200-999 49 · 23%
1k-4.9k 37 · 17%
5k+ 20 · 9%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Health
11% coverage
Home & Garden
6% coverage
Apparel & Accessories
1% coverage
Food & Beverages
1% coverage
Baby & Kids
1% coverage
Adult 1 Animals & Pet Supplies 1 Arts & Entertainment 1 Books & Literature 1 Celebrations & Gifts 1 Jewelry & Watches 1

Among stores with catalog data, the 50-199 product range is most common. The average is 2,414 products per store. That's smaller than the BigCommerce average of 2,608. The strongest country concentrations are Australia, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 56 · 36%
$25-$49 49 · 31%
$50-$99 34 · 22%
$100-$199 7 · 4%
$200-$499 5 · 3%
$500+ 6 · 4%
Store currencies
USD 123 AUD 21 EUR 19 GBP 14 CAD 10 NZD 3 SGD 2 ARS 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $95 because some stores price much higher, pulling it up. That's below the BigCommerce average of $342.

Social media platforms

Instagram (42%), Facebook (38%), YouTube (14%).

Instagram
42%
Facebook
38%
YouTube
14%
Twitter / X
13%
Pinterest
13%
LinkedIn
5%
TikTok
4%

About 48% of stores maintain social media profiles and 5% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (59%), Facebook Pixel (36%), Google Tag Manager (24%).

Google Analytics
59%
Facebook Pixel
36%
Google Tag Manager
24%
Google Ads
17%
TikTok Pixel
12%
Pinterest Pixel
4%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,736 products $87 avg
Beauty & Cosmetics Haircare
199 products $29 avg
Beauty & Cosmetics
61 products $6 avg
Beauty & Cosmetics Home & Garden Beauty Products Haircare
1,814 products $74 avg
Beauty & Cosmetics Haircare Beauty Products
56 products $175 avg
Beauty & Cosmetics Haircare Hair Extensions
1,831 products $17 avg
Beauty & Cosmetics Beauty Products Haircare
12 products $58 avg
Beauty & Cosmetics
147 products $10 avg
Beauty & Cosmetics Haircare
170 products $5 avg
Beauty & Cosmetics Skincare Personal Care

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FAQ

How many BigCommerce Haircare stores are there?

We currently track 216 active BigCommerce stores in the Haircare segment.

Are BigCommerce Haircare stores growing?

Yes. In the last 30 days, 7 new stores were indexed in the Haircare segment, showing a 3% monthly growth rate.

What is the average product price in BigCommerce Haircare stores?

Among stores with pricing data, the average listed price is about $95, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.