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BigCommerce subcategory analytics
Subcategory
Updated Apr 27, 2026
BigCommerce

193 BigCommerce Haircare Stores: Stats & Market Data (2026)

193 active BigCommerce stores fall into the Haircare segment, with 10 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Home & Garden. 73% maintain social media profiles — Facebook leads — and 6% run Meta ad campaigns.

73%
Social media
6%
Meta ads
52%
Contact info
Total Stores
193
Active BigCommerce stores
New (30d)
10
Newly added in the last 30 days
Avg. Products
2,877
Among 192 stores with catalog data
Avg. Price
$92
Among 140 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

10 5 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

10 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 14 · 7%
10-49 35 · 18%
50-199 54 · 28%
200-999 34 · 18%
1k-4.9k 34 · 18%
5k+ 21 · 11%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Health
7% coverage
Home & Garden
7% coverage
Apparel & Accessories
2% coverage
Food & Beverages
2% coverage
Baby & Kids
1% coverage
Arts & Entertainment
1% coverage
Books & Literature
1% coverage
Celebrations & Gifts
1% coverage
Jewelry & Watches
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 2,877 products per store. That's larger than the BigCommerce average of 2,633. The strongest country concentrations are Australia, United Kingdom, United States.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 46 · 33%
$25-$49 44 · 31%
$50-$99 34 · 24%
$100-$199 7 · 5%
$200-$499 4 · 3%
$500+ 5 · 4%
Store currencies
USD 114 AUD 17 GBP 11 CAD 9 EUR 9 NZD 2 SGD 2 ARS 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $92 because some stores price much higher, pulling it up. That's below the BigCommerce average of $340.

Social media platforms

Facebook (66%), Instagram (57%), YouTube (24%).

Facebook
66%
Instagram
57%
YouTube
24%
Twitter / X
21%
Pinterest
20%
TikTok
12%
LinkedIn
6%

Social media engagement is exceptionally high: 73% of stores maintain social profiles and 6% run Meta ads. That's 7 percentage points above the BigCommerce average of 66%.

Marketing & analytics tools

Google Analytics (61%), Facebook Pixel (42%), Google Tag Manager (28%).

Google Analytics
61%
Facebook Pixel
42%
Google Tag Manager
28%
Google Ads
18%
TikTok Pixel
13%
Pinterest Pixel
6%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

2,327 products $18 avg 1 ads
Beauty & Cosmetics health and beauty store skincare products
48 products $69 avg
Beauty & Cosmetics Apparel & Accessories makeup brushes hair extensions
1,041 products $1202 avg 21 ads
Beauty & Cosmetics salon equipment beauty furniture
49 products $18 avg
Beauty & Cosmetics organic sheabutter
42 products $55 avg
Beauty & Cosmetics beauty products organic skincare
56 products $21 avg
Beauty & Cosmetics natural hair products hair cleansers
113 products $171 avg
Beauty & Cosmetics hair dryers clippers
1,858 products $71 avg
Beauty & Cosmetics hair products professional hair care
4,668 products $211 avg
Beauty & Cosmetics hair products beauty supplies
55 products $564 avg
Beauty & Cosmetics hair care hair systems
Mop Hair United Kingdom
21 products $46 avg
Beauty & Cosmetics hair products shampoo conditioner
922 products $1500 avg
Beauty & Cosmetics beauty cosmetics

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FAQ

How many BigCommerce Haircare stores are there?

We currently track 193 active BigCommerce stores in the Haircare segment.

Are BigCommerce Haircare stores growing?

Yes. In the last 30 days, 10 new stores were indexed in the Haircare segment, showing a 5% monthly growth rate.

What is the average product price in BigCommerce Haircare stores?

Among stores with pricing data, the average listed price is about $92, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.