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BigCommerce topic analytics
Topic
Updated May 18, 2026
BigCommerce

38 BigCommerce Makeup Stores: Stats & Market Data (2026)

38 active BigCommerce stores fall into the Makeup segment, with 4 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Arts & Entertainment. 61% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

61%
Social media
3%
Meta ads
39%
Contact info
Total Stores
38
Active BigCommerce stores
New (30d)
4
Newly added in the last 30 days
Avg. Products
8,335
Among 37 stores with catalog data
Avg. Price
$44
Among 29 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2 1 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

4 new stores were added in the past 30 days (11% of the total), showing steady growth. This is below the BigCommerce average of 17%.

Products & categories

How many products stores carry, plus category breakdown.

10-49 5 · 14%
50-199 14 · 38%
200-999 6 · 16%
1k-4.9k 4 · 11%
5k+ 8 · 22%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
92% coverage
Apparel & Accessories
8% coverage
Arts & Entertainment
5% coverage
Baby & Kids
3% coverage
Celebrations & Gifts
3% coverage
Electronics
3% coverage
Health
3% coverage
Home & Garden
3% coverage
Toys & Games
3% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 8,335 products per store. That's larger than the BigCommerce average of 2,668. The strongest country concentrations are Australia, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 10 · 34%
$25-$49 12 · 41%
$50-$99 4 · 14%
$100-$199 2 · 7%
$200-$499 1 · 3%
Store currencies
USD 20 AUD 5 EUR 2 GBP 2 NZD 1

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $44 because some stores price much higher, pulling it up. That's below the BigCommerce average of $352.

Social media platforms

Facebook (61%), Instagram (47%), Twitter / X (18%).

Facebook
61%
Instagram
47%
Twitter / X
18%
Pinterest
13%
YouTube
13%
LinkedIn
5%
TikTok
5%

Social media adoption is strong at 61%, and 3% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (58%), Facebook Pixel (45%), TikTok Pixel (21%).

Google Analytics
58%
Facebook Pixel
45%
TikTok Pixel
21%
Google Tag Manager
16%
Google Ads
11%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,721 products $17 avg 1 ads
Beauty & Cosmetics cosmetics beauty products
107 products $103 avg
Beauty & Cosmetics beauty products skincare
154 products $38 avg
Beauty & Cosmetics hair care skin care
89 products $100 avg
Beauty & Cosmetics natural ingredients skincare
2,701 products $24 avg
Apparel & Accessories Arts & Entertainment Baby & Kids women dresses craft supplies
2,367 products $18 avg
Beauty & Cosmetics beauty health
15 products $40 avg
Beauty & Cosmetics beauty skincare
667 products $49 avg
Apparel & Accessories Beauty & Cosmetics dancewear dance tops
Beauty Haul Australia
111 products $10 avg
Beauty & Cosmetics beauty cosmetics
103 products
Beauty & Cosmetics beauty eyebrows
549 products $7 avg
Beauty & Cosmetics beauty makeup
256 products $15 avg
Beauty & Cosmetics cosmetics beauty-products

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FAQ

How many BigCommerce Makeup stores are there?

We currently track 38 active BigCommerce stores in the Makeup segment.

Are BigCommerce Makeup stores growing?

Yes. In the last 30 days, 4 new stores were indexed in the Makeup segment, showing a 11% monthly growth rate.

What is the average product price in BigCommerce Makeup stores?

Among stores with pricing data, the average listed price is about $44, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.