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BigCommerce subcategory analytics
Subcategory
Updated May 18, 2026
BigCommerce

88 BigCommerce Baby Gear & Strollers Stores: Stats & Market Data (2026)

88 active BigCommerce stores fall into the Baby Gear & Strollers segment, with 14 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Home & Garden, Beauty & Cosmetics. 61% maintain social media profiles — Facebook leads — and 5% run Meta ad campaigns.

61%
Social media
5%
Meta ads
65%
Contact info
Total Stores
88
Active BigCommerce stores
New (30d)
14
Newly added in the last 30 days
Avg. Products
2,135
Among 86 stores with catalog data
Avg. Price
$85
Among 58 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

9 4 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

14 new stores were added in the past 30 days — 16% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 4 · 5%
10-49 13 · 15%
50-199 19 · 22%
200-999 28 · 33%
1k-4.9k 17 · 20%
5k+ 5 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
100% coverage
Home & Garden
10% coverage
Beauty & Cosmetics
8% coverage
Apparel & Accessories
7% coverage
Celebrations & Gifts
7% coverage
Toys & Games
7% coverage
Health
6% coverage
Education & Courses
2% coverage
Food & Beverages
2% coverage
Arts & Entertainment
1% coverage
Books & Literature
1% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 2,135 products per store. That's smaller than the BigCommerce average of 2,664. The strongest country concentrations are Australia, United Kingdom, Ireland.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 19 · 33%
$25-$49 18 · 31%
$50-$99 10 · 17%
$100-$199 7 · 12%
$200-$499 3 · 5%
$500+ 1 · 2%
Store currencies
USD 43 EUR 7 AUD 6 GBP 5 NZD 4 CAD 3 AED 1 TZS 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $85 because some stores price much higher, pulling it up. That's below the BigCommerce average of $351.

Social media platforms

Facebook (56%), Instagram (50%), Pinterest (28%).

Facebook
56%
Instagram
50%
Pinterest
28%
Twitter / X
20%
YouTube
19%
LinkedIn
6%
TikTok
6%

Social media adoption is strong at 61%, and 5% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (73%), Facebook Pixel (45%), Google Tag Manager (32%).

Google Analytics
73%
Facebook Pixel
45%
Google Tag Manager
32%
Google Ads
18%
Pinterest Pixel
10%
TikTok Pixel
8%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

465 products $43 avg
Baby & Kids baby nursery
781 products $168 avg
Animals & Pet Supplies Jewelry & Watches Baby & Kids affordable prices free shipping
85 products $45 avg 30 ads
Baby & Kids baby sleepwear children sleep products
511 products $19 avg
Baby & Kids baby children
48 products $38 avg
Baby & Kids Toys & Games baby gifts personalized baby gifts
110 products $19 avg
Baby & Kids toddler feeding set trainer cup
3,470 products $35 avg
Baby & Kids Books & Literature Home & Garden baby products sleep advice
3,882 products $22 avg
Baby & Kids baby essentials newborn gifts
52 products $8 avg
Baby & Kids Home & Garden baby products kids skincare
21 products $81 avg
Baby & Kids Apparel & Accessories child carrier toddler backpack
5 products $1 avg
Baby & Kids baby exerciser baby jumper

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FAQ

How many BigCommerce Baby Gear & Strollers stores are there?

We currently track 88 active BigCommerce stores in the Baby Gear & Strollers segment.

Are BigCommerce Baby Gear & Strollers stores growing?

Yes. In the last 30 days, 14 new stores were indexed in the Baby Gear & Strollers segment, showing a 16% monthly growth rate.

What is the average product price in BigCommerce Baby Gear & Strollers stores?

Among stores with pricing data, the average listed price is about $85, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.