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BigCommerce topic analytics
Topic
Updated June 15, 2026
BigCommerce

106 BigCommerce Fitness Equipment Stores: Stats & Market Data (2026)

106 active BigCommerce stores fall into the Fitness Equipment segment, with 5 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the $500+ range. The leading categories are Sporting Goods, Health, Apparel & Accessories. 70% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

70%
Social media
3%
Meta ads
73%
Contact info
Total Stores
106
Active BigCommerce stores
New (30d)
5
Newly added in the last 30 days
Avg. Products
547
Among 104 stores with catalog data
Avg. Price
$719
Among 84 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

10 5 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

5 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening. This is below the BigCommerce average of 13%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 6 · 6%
10-49 27 · 26%
50-199 23 · 22%
200-999 35 · 34%
1k-4.9k 12 · 12%
5k+ 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Sporting Goods
52% coverage
Health
18% coverage
Apparel & Accessories
11% coverage
Home & Garden
6% coverage
Toys & Games
5% coverage
Beauty & Cosmetics
3% coverage
Hardware
2% coverage
Celebrations & Gifts
1% coverage
Electronics
1% coverage
Furniture
1% coverage
Vehicles & Parts
1% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 547 products per store. That's smaller than the BigCommerce average of 2,713. The strongest country concentrations are United States, United Kingdom, New Zealand.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 8 · 10%
$25-$49 18 · 21%
$50-$99 21 · 25%
$100-$199 9 · 11%
$200-$499 6 · 7%
$500+ 22 · 26%
Store currencies
USD 74 GBP 7 AUD 3 NZD 3 EUR 2 CAD 1 INR 1 NOK 1

Among stores with pricing data, prices skew higher — the most common range is $500+, and the average listed price is $719. That's above the BigCommerce average of $344.

Social media platforms

Instagram (58%), Facebook (58%), Twitter / X (37%).

Instagram
58%
Facebook
58%
Twitter / X
37%
YouTube
27%
Pinterest
15%
LinkedIn
10%
TikTok
1%

Social media engagement is exceptionally high: 70% of stores maintain social profiles and 3% run Meta ads. That's 12 percentage points above the BigCommerce average of 58%.

Marketing & analytics tools

Google Analytics (56%), Facebook Pixel (38%), Google Tag Manager (22%).

Google Analytics
56%
Facebook Pixel
38%
Google Tag Manager
22%
Google Ads
16%
TikTok Pixel
7%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

651 products $21 avg 4 ads
Sporting Goods Fitness Equipment
34 products $56 avg
Health Supplements Fitness Equipment
Speed One Sports United Kingdom
2,719 products $46 avg
Sporting Goods Fitness Equipment
54 products $4785 avg
256 products $102 avg
Sporting Goods Toys & Games Fitness Equipment
30 products $28 avg
Sporting Goods Fitness Equipment Sports Equipment
192 products $3772 avg
Sporting Goods Fitness Equipment
158 products $35 avg
Apparel & Accessories Sporting Goods Fitness Equipment Sportswear
64 products $19 avg

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FAQ

How many BigCommerce Fitness Equipment stores are there?

We currently track 106 active BigCommerce stores in the Fitness Equipment segment.

Are BigCommerce Fitness Equipment stores growing?

Yes. In the last 30 days, 5 new stores were indexed in the Fitness Equipment segment, showing a 5% monthly growth rate.

What is the average product price in BigCommerce Fitness Equipment stores?

Among stores with pricing data, the average listed price is about $719, with the most common pricing band at $500+.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.