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Topic
Updated July 6, 2026
BigCommerce

99 BigCommerce Fitness Equipment Stores: Stats & Market Data (2026)

99 active BigCommerce stores fall into the Fitness Equipment segment, with 3 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the $50-$99 range. The leading categories are Sporting Goods, Health, Apparel & Accessories. 62% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

62%
Social media
4%
Meta ads
71%
Contact info
Total Stores
99
Active BigCommerce stores
New (30d)
3
Newly added in the last 30 days
Avg. Products
562
Among 98 stores with catalog data
Avg. Price
$656
Among 79 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

7 3 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

3 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the BigCommerce average of 8%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 6 · 6%
10-49 23 · 23%
50-199 23 · 23%
200-999 33 · 34%
1k-4.9k 12 · 12%
5k+ 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Sporting Goods
52% coverage
Health
16% coverage
Apparel & Accessories
12% coverage
Home & Garden
5% coverage
Toys & Games
5% coverage
Beauty & Cosmetics
3% coverage
Celebrations & Gifts
1% coverage
Electronics
1% coverage
Furniture
1% coverage
Hardware
1% coverage
Vehicles & Parts
1% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 562 products per store. That's smaller than the BigCommerce average of 2,584. The strongest country concentrations are United Kingdom, United States, New Zealand.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 8 · 10%
$25-$49 15 · 19%
$50-$99 21 · 27%
$100-$199 8 · 10%
$200-$499 6 · 8%
$500+ 21 · 27%
Store currencies
USD 71 GBP 7 NZD 3 AUD 2 EUR 2 CAD 1 INR 1 NOK 1

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $656. That's above the BigCommerce average of $339.

Social media platforms

Facebook (53%), Instagram (52%), Twitter / X (33%).

Facebook
53%
Instagram
52%
Twitter / X
33%
YouTube
24%
Pinterest
16%
LinkedIn
10%
TikTok
1%

Social media adoption is strong at 62%, and 4% of stores run Meta ad campaigns. That's 9 percentage points above the BigCommerce average of 53%.

Marketing & analytics tools

Google Analytics (57%), Facebook Pixel (36%), Google Tag Manager (21%).

Google Analytics
57%
Facebook Pixel
36%
Google Tag Manager
21%
Google Ads
15%
TikTok Pixel
6%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,563 products $110 avg 4 ads
Sporting Goods Fitness Equipment
647 products $21 avg 2 ads
Sporting Goods Fitness Equipment
391 products $632 avg
Sporting Goods Fitness Equipment
31 products $37 avg
Sporting Goods Fitness Equipment
1,901 products $44 avg
Health Supplements Fitness Equipment
119 products $3228 avg
Sporting Goods Fitness Equipment
Speed One Sports United Kingdom
2,801 products $42 avg
Sporting Goods Fitness Equipment
Shock Absorber United Kingdom
9 products $63 avg
Sporting Goods Fitness Equipment Sports Equipment
54 products $4785 avg
7 products $75 avg
Apparel & Accessories Yoga & Meditation Fitness Equipment

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FAQ

How many BigCommerce Fitness Equipment stores are there?

We currently track 99 active BigCommerce stores in the Fitness Equipment segment.

Are BigCommerce Fitness Equipment stores growing?

Yes. In the last 30 days, 3 new stores were indexed in the Fitness Equipment segment, showing a 3% monthly growth rate.

What is the average product price in BigCommerce Fitness Equipment stores?

Among stores with pricing data, the average listed price is about $656, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.