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BigCommerce subcategory analytics
Subcategory
Updated Apr 27, 2026
BigCommerce

74 BigCommerce Gym & Fitness Stores: Stats & Market Data (2026)

74 active BigCommerce stores fall into the Gym & Fitness segment, with 5 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the $25-$49 range. The leading categories are Sporting Goods, Apparel & Accessories, Health. 76% maintain social media profiles — Facebook leads — and 9% run Meta ad campaigns.

76%
Social media
9%
Meta ads
59%
Contact info
Total Stores
74
Active BigCommerce stores
New (30d)
5
Newly added in the last 30 days
Avg. Products
912
Among 72 stores with catalog data
Avg. Price
$489
Among 58 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

5 2 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

5 new stores were added in the past 30 days (7% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1 · 1%
10-49 13 · 18%
50-199 18 · 25%
200-999 26 · 36%
1k-4.9k 13 · 18%
5k+ 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Sporting Goods
100% coverage
Apparel & Accessories
24% coverage
Health
12% coverage
Home & Garden
5% coverage
Toys & Games
5% coverage
Beauty & Cosmetics
3% coverage
Vehicles & Parts
3% coverage
Arts & Entertainment
1% coverage
Books & Literature
1% coverage
Celebrations & Gifts
1% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 912 products per store. That's smaller than the BigCommerce average of 2,634. The strongest country concentrations are Australia, United Kingdom, New Zealand.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 6 · 10%
$25-$49 16 · 28%
$50-$99 13 · 22%
$100-$199 10 · 17%
$200-$499 6 · 10%
$500+ 7 · 12%
Store currencies
USD 44 GBP 6 AUD 5 CAD 2 NZD 2 EUR 1 INR 1

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $489 because some stores price much higher, pulling it up. That's above the BigCommerce average of $340.

Social media platforms

Facebook (65%), Instagram (57%), Twitter / X (32%).

Facebook
65%
Instagram
57%
Twitter / X
32%
YouTube
30%
LinkedIn
14%
Pinterest
12%
TikTok
5%

Social media engagement is exceptionally high: 76% of stores maintain social profiles and 9% run Meta ads. That's 10 percentage points above the BigCommerce average of 66%.

Marketing & analytics tools

Google Analytics (62%), Facebook Pixel (41%), Google Tag Manager (26%).

Google Analytics
62%
Facebook Pixel
41%
Google Tag Manager
26%
Google Ads
16%
TikTok Pixel
12%
Pinterest Pixel
3%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

Solid Machines United States
271 products $3299 avg 1 ads
Sporting Goods gym equipment fitness equipment
632 products $2816 avg
Sporting Goods Health home gym equipment cardio machines
45 products $40 avg
Books & Literature Food & Beverages Sporting Goods sale books coffee beans
129 products $15 avg
Sporting Goods strength conditioning
281 products $499 avg
Sporting Goods Apparel & Accessories outdoor gear hunting apparel
907 products $80 avg 50 ads
Apparel & Accessories Sporting Goods activewear pilates clothing
31 products $55 avg
Sporting Goods roller pulley system
90 products $122 avg
Apparel & Accessories Sporting Goods performance bags dance gear
505 products $71 avg
Sporting Goods Health pilates equipment yoga mats
11 products $28 avg
Sporting Goods Health fitness equipment workout gear
56 products $63 avg
Sporting Goods Beauty & Cosmetics mma gear yoga equipment
578 products $70 avg
Furniture Sporting Goods furniture fitness gear

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FAQ

How many BigCommerce Gym & Fitness stores are there?

We currently track 74 active BigCommerce stores in the Gym & Fitness segment.

Are BigCommerce Gym & Fitness stores growing?

Yes. In the last 30 days, 5 new stores were indexed in the Gym & Fitness segment, showing a 7% monthly growth rate.

What is the average product price in BigCommerce Gym & Fitness stores?

Among stores with pricing data, the average listed price is about $489, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.