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BigCommerce subcategory analytics
Subcategory
Updated July 20, 2026
BigCommerce

91 BigCommerce Gym & Fitness Stores: Stats & Market Data (2026)

91 active BigCommerce stores fall into the Gym & Fitness segment, with 6 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the $25-$49 range. The leading categories are Sporting Goods, Apparel & Accessories, Health. 49% maintain social media profiles — Facebook leads — and 10% run Meta ad campaigns.

49%
Social media
10%
Meta ads
65%
Contact info
Total Stores
91
Active BigCommerce stores
New (30d)
6
Newly added in the last 30 days
Avg. Products
890
Among 88 stores with catalog data
Avg. Price
$686
Among 72 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

10 5 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

6 new stores were added in the past 30 days (7% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1 · 1%
10-49 15 · 17%
50-199 23 · 26%
200-999 30 · 34%
1k-4.9k 18 · 20%
5k+ 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Sporting Goods
100% coverage
Apparel & Accessories
22% coverage
Health
9% coverage
Toys & Games
5% coverage
Home & Garden
4% coverage
Vehicles & Parts
3% coverage
Beauty & Cosmetics
2% coverage
Electronics
2% coverage
Arts & Entertainment
1% coverage
Books & Literature
1% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 890 products per store. That's smaller than the BigCommerce average of 2,605. The strongest country concentrations are Australia, United Kingdom, United States.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 8 · 11%
$25-$49 18 · 25%
$50-$99 15 · 21%
$100-$199 9 · 12%
$200-$499 8 · 11%
$500+ 14 · 19%
Store currencies
USD 54 GBP 9 AUD 8 CAD 3 NZD 2 EUR 1 INR 1 ZAR 1

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $686 because some stores price much higher, pulling it up. That's above the BigCommerce average of $342.

Social media platforms

Facebook (42%), Instagram (41%), Twitter / X (24%).

Facebook
42%
Instagram
41%
Twitter / X
24%
YouTube
20%
Pinterest
11%
LinkedIn
9%
TikTok
3%

About 49% of stores maintain social media profiles and 10% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (64%), Facebook Pixel (32%), Google Tag Manager (26%).

Google Analytics
64%
Facebook Pixel
32%
Google Tag Manager
26%
Google Ads
12%
TikTok Pixel
9%
Pinterest Pixel
2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

259 products $54 avg 1 ads
Apparel & Accessories Sporting Goods
665 products $2743 avg 1 ads
Sporting Goods Health Fitness Equipment
408 products $60 avg 128 ads
Apparel & Accessories Sporting Goods
256 products $98 avg
Sporting Goods Toys & Games Fitness Equipment
326 products $4408 avg 1 ads
Sporting Goods Fitness Equipment
1,414 products $26 avg
Apparel & Accessories Sporting Goods Activewear Leggings
205 products $195 avg
Sporting Goods Sportswear
35 products $38 avg
Sporting Goods Fitness Equipment
102 products $578 avg
Sporting Goods Electronics Fitness Equipment
4,268 products $24 avg
Toys & Games Sporting Goods Toys Sports Equipment
740 products $32 avg
Sporting Goods Fitness Equipment Sportswear
1,238 products $12 avg
Apparel & Accessories Sporting Goods Home & Garden

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FAQ

How many BigCommerce Gym & Fitness stores are there?

We currently track 91 active BigCommerce stores in the Gym & Fitness segment.

Are BigCommerce Gym & Fitness stores growing?

Yes. In the last 30 days, 6 new stores were indexed in the Gym & Fitness segment, showing a 7% monthly growth rate.

What is the average product price in BigCommerce Gym & Fitness stores?

Among stores with pricing data, the average listed price is about $686, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.