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BigCommerce subcategory analytics
Subcategory
Updated May 18, 2026
BigCommerce

85 BigCommerce Gym & Fitness Stores: Stats & Market Data (2026)

85 active BigCommerce stores fall into the Gym & Fitness segment, with 16 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the $25-$49 range. The leading categories are Sporting Goods, Apparel & Accessories, Health. 60% maintain social media profiles — Facebook leads — and 11% run Meta ad campaigns.

60%
Social media
11%
Meta ads
60%
Contact info
Total Stores
85
Active BigCommerce stores
New (30d)
16
Newly added in the last 30 days
Avg. Products
865
Among 82 stores with catalog data
Avg. Price
$607
Among 65 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

9 4 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

16 new stores were added in the past 30 days — 19% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1 · 1%
10-49 14 · 17%
50-199 22 · 27%
200-999 29 · 35%
1k-4.9k 15 · 18%
5k+ 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Sporting Goods
100% coverage
Apparel & Accessories
21% coverage
Health
12% coverage
Home & Garden
5% coverage
Toys & Games
5% coverage
Vehicles & Parts
4% coverage
Beauty & Cosmetics
2% coverage
Arts & Entertainment
1% coverage
Books & Literature
1% coverage
Celebrations & Gifts
1% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 865 products per store. That's smaller than the BigCommerce average of 2,666. The strongest country concentrations are United Kingdom, Australia, United States.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 7 · 11%
$25-$49 17 · 26%
$50-$99 14 · 22%
$100-$199 10 · 15%
$200-$499 7 · 11%
$500+ 10 · 15%
Store currencies
USD 48 GBP 8 AUD 7 CAD 2 NZD 2 EUR 1 INR 1

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $607 because some stores price much higher, pulling it up. That's above the BigCommerce average of $351.

Social media platforms

Facebook (51%), Instagram (49%), Twitter / X (29%).

Facebook
51%
Instagram
49%
Twitter / X
29%
YouTube
26%
Pinterest
12%
LinkedIn
11%
TikTok
5%

Social media adoption is strong at 60%, and 11% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (61%), Facebook Pixel (38%), Google Tag Manager (26%).

Google Analytics
61%
Facebook Pixel
38%
Google Tag Manager
26%
Google Ads
14%
TikTok Pixel
11%
Pinterest Pixel
2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

907 products $80 avg 36 ads
Apparel & Accessories Sporting Goods activewear pilates clothing
43 products $40 avg
Books & Literature Food & Beverages Sporting Goods sale books coffee beans
723 products $131 avg
Sporting Goods ninja warrior training ninja obstacles
651 products $21 avg 2 ads
Sporting Goods functional training equipment rehab gear
329 products $290 avg
Sporting Goods fitness equipment sports shop
Speed One Sports United Kingdom
2,709 products $46 avg
Sporting Goods golf sports equipment fitness accessories
Solid Machines United States
271 products $3299 avg 1 ads
Sporting Goods gym equipment fitness equipment
255 products $102 avg
Sporting Goods Toys & Games pole dancing fitness equipment
642 products $2730 avg
Sporting Goods Health home gym equipment cardio machines
1,541 products $105 avg
Sporting Goods sports equipment athletic apparel
14 products $73 avg
Sporting Goods booty workout equipment fitness accessories

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FAQ

How many BigCommerce Gym & Fitness stores are there?

We currently track 85 active BigCommerce stores in the Gym & Fitness segment.

Are BigCommerce Gym & Fitness stores growing?

Yes. In the last 30 days, 16 new stores were indexed in the Gym & Fitness segment, showing a 19% monthly growth rate.

What is the average product price in BigCommerce Gym & Fitness stores?

Among stores with pricing data, the average listed price is about $607, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.