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BigCommerce topic analytics
Topic
Updated June 22, 2026
BigCommerce

266 BigCommerce Sports Equipment Stores: Stats & Market Data (2026)

266 active BigCommerce stores fall into the Sports Equipment segment, with 10 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the $50-$99 range. The leading categories are Sporting Goods, Apparel & Accessories, Toys & Games. 59% maintain social media profiles — Facebook leads — and 5% run Meta ad campaigns.

59%
Social media
5%
Meta ads
68%
Contact info
Total Stores
266
Active BigCommerce stores
New (30d)
10
Newly added in the last 30 days
Avg. Products
2,559
Among 263 stores with catalog data
Avg. Price
$219
Among 204 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

18 9 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

10 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the BigCommerce average of 11%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 9 · 3%
10-49 27 · 10%
50-199 55 · 21%
200-999 82 · 31%
1k-4.9k 66 · 25%
5k+ 24 · 9%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Sporting Goods
39% coverage
Apparel & Accessories
14% coverage
Toys & Games
10% coverage
Arts & Entertainment
3% coverage
Home & Garden
2% coverage
Books & Literature
1% coverage
Electronics
1% coverage
Hardware
1% coverage
Celebrations & Gifts
1% coverage
Food & Beverages
1% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 2,559 products per store. That's smaller than the BigCommerce average of 2,710. The strongest country concentrations are United Kingdom, Australia, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 31 · 15%
$25-$49 43 · 21%
$50-$99 51 · 25%
$100-$199 38 · 19%
$200-$499 24 · 12%
$500+ 17 · 8%
Store currencies
USD 162 GBP 18 CAD 16 AUD 10 EUR 6 NZD 6 HKD 1 LBP 1

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $219. That's below the BigCommerce average of $341.

Social media platforms

Facebook (52%), Instagram (48%), Twitter / X (29%).

Facebook
52%
Instagram
48%
Twitter / X
29%
YouTube
22%
Pinterest
9%
LinkedIn
5%
TikTok
4%

Social media adoption is strong at 59%, and 5% of stores run Meta ad campaigns. That's 6 percentage points above the BigCommerce average of 53%.

Marketing & analytics tools

Google Analytics (61%), Facebook Pixel (36%), Google Tag Manager (22%).

Google Analytics
61%
Facebook Pixel
36%
Google Tag Manager
22%
Google Ads
20%
TikTok Pixel
4%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

2,198 products $32 avg 3 ads
Sporting Goods Sports Equipment
186 products $286 avg
Sporting Goods Sports Equipment
866 products $384 avg
Sporting Goods Sports Equipment
93 products $999 avg
624 products $126 avg
Sporting Goods Vehicles & Parts Hunting & Shooting Sports Equipment
267 products $20 avg
Toys & Games Sports Equipment
1,502 products $1026 avg
Sporting Goods Golf Sports Equipment
43 products $54 avg
363 products $3433 avg
Sporting Goods Sports Equipment
2,446 products $198 avg
Home & Garden Sports Equipment
87 products $45 avg
Sporting Goods Sports Equipment Sportswear

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FAQ

How many BigCommerce Sports Equipment stores are there?

We currently track 266 active BigCommerce stores in the Sports Equipment segment.

Are BigCommerce Sports Equipment stores growing?

Yes. In the last 30 days, 10 new stores were indexed in the Sports Equipment segment, showing a 4% monthly growth rate.

What is the average product price in BigCommerce Sports Equipment stores?

Among stores with pricing data, the average listed price is about $219, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.