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BigCommerce topic analytics
Topic
Updated July 13, 2026
BigCommerce

261 BigCommerce Sports Equipment Stores: Stats & Market Data (2026)

261 active BigCommerce stores fall into the Sports Equipment segment, with 8 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the $50-$99 range. The leading categories are Sporting Goods, Apparel & Accessories, Toys & Games. 46% maintain social media profiles — Facebook leads — and 5% run Meta ad campaigns.

46%
Social media
5%
Meta ads
60%
Contact info
Total Stores
261
Active BigCommerce stores
New (30d)
8
Newly added in the last 30 days
Avg. Products
2,417
Among 258 stores with catalog data
Avg. Price
$225
Among 202 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

16 8 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

8 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the BigCommerce average of 8%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 8 · 3%
10-49 26 · 10%
50-199 55 · 21%
200-999 81 · 31%
1k-4.9k 66 · 26%
5k+ 22 · 9%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Sporting Goods
39% coverage
Apparel & Accessories
14% coverage
Toys & Games
10% coverage
Arts & Entertainment
3% coverage
Home & Garden
2% coverage
Books & Literature
1% coverage
Hardware
1% coverage
Vehicles & Parts
1% coverage
Celebrations & Gifts
1% coverage
Electronics
1% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 2,417 products per store. That's smaller than the BigCommerce average of 2,607. The strongest country concentrations are United Kingdom, Canada, New Zealand.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 31 · 15%
$25-$49 45 · 22%
$50-$99 51 · 25%
$100-$199 35 · 17%
$200-$499 22 · 11%
$500+ 18 · 9%
Store currencies
USD 160 GBP 18 CAD 16 AUD 8 EUR 6 NZD 6 HKD 1 LBP 1

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $225. That's below the BigCommerce average of $343.

Social media platforms

Facebook (40%), Instagram (37%), Twitter / X (25%).

Facebook
40%
Instagram
37%
Twitter / X
25%
YouTube
16%
Pinterest
8%
LinkedIn
4%
TikTok
3%

About 46% of stores maintain social media profiles and 5% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (62%), Facebook Pixel (36%), Google Tag Manager (22%).

Google Analytics
62%
Facebook Pixel
36%
Google Tag Manager
22%
Google Ads
19%
TikTok Pixel
4%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

83 products $170 avg
Apparel & Accessories Golf Sports Equipment
144 products $44 avg
Apparel & Accessories Sports Equipment
743 products $673 avg
89 products $45 avg
Sporting Goods Sports Equipment Sportswear
LP Supports United Kingdom
129 products $45 avg
Sporting Goods Sports Equipment Fitness Equipment
1,172 products $75 avg
Sporting Goods Sports Equipment Sportswear
166 products $80 avg
Sporting Goods Sports Equipment
864 products $362 avg
Sporting Goods Sports Equipment
91 products $54 avg

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FAQ

How many BigCommerce Sports Equipment stores are there?

We currently track 261 active BigCommerce stores in the Sports Equipment segment.

Are BigCommerce Sports Equipment stores growing?

Yes. In the last 30 days, 8 new stores were indexed in the Sports Equipment segment, showing a 3% monthly growth rate.

What is the average product price in BigCommerce Sports Equipment stores?

Among stores with pricing data, the average listed price is about $225, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.