7202 Denmark Shopify Stores: Analytics & Data (2025)

Shopify
Country: Denmark
Last Updated: 11/03/2025

This comprehensive analytics report covers 7,202 Shopify stores in Denmark, providing insights into growth trends, business models, technology adoption, and market dynamics specific to the Denmark market.

📊 Key Metrics at a Glance

Total Stores
7,202
Active Shopify stores
New Stores (30d)
439
Recently added
Avg. Products
559
Per store
Social Media
83.9%
Adoption rate
FB Ads
61.3%
Using Facebook ads

Market Growth: The segment is expanding quickly, recording a 6.1% monthly growth rate with 439 new stores added in the past 30 days.

🛍️ Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

A large share (43.8%) operate with smaller catalogs (<50 products), while 11.5% manage extensive inventories (1000+ products), highlighting diversity from niche specialists to large-scale marketplaces.

Price Range Distribution

Premium pricing dominates, with 76.4% of stores focusing on $200+ products — indicating a luxury-oriented market.

Top Product Type

# Product Type Store Count
1 T-Shirt 257
2 Jackets 249
3 Accessories 217
4 Bukser 196
5 Pants 164
6 Tilbehør 157
7 Shorts 148
8 Gavekort 145
9 Jeans 130
10 Dress 126

💼 Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
0.8%
60 stores
Print on Demand
1.8%
129 stores
Shopify Plus
3.0%
214 stores
Cash on Delivery
0.0%
1 stores

📱 Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
62.2%
4479 stores
Email
60.1%
4328 stores
Facebook
52.1%
3750 stores
Tiktok
15.1%
1090 stores
Phone
14.8%
1063 stores
Youtube
11.7%
846 stores
Pinterest
2.2%
155 stores
Twitter
1.6%
115 stores

Social media engagement is exceptionally high, with 83.9% of stores active — led by Instagram (62.2%) and Email (60.1%).

🔧 Technology Stack

A look at the most popular apps, technologies, and themes used by stores in Denmark.

Marketing & Analytics Tools

# Tool Usage
1 Google Analytics 3910
2 Google search console 3847
3 Google Ads 2270
4 Facebook pixel 64
5 Tiktok pixel 26

Popular Themes

Dawn (854)
Debut (144)
Craft (82)
Refresh (76)
Spotlight (75)
Prestige (73)
Horizon (59)
Studio (58)
Sense (53)
Production (39)

🌍 Geographic Distribution

A closer look at where these stores are located, down to the province and city.

Top Provinces/States

# Province/State Stores
1 England 74
2 Hong Kong Island 40
3 Kowloon 25
4 Wyoming 21
5 California 16
6 Lisboa 10
7 Florida 6
8 Quebec 5
9 Dubai 4
10 Guangdong 4

Top Cities

# City Stores
1 København K 201
2 Aarhus C 143
3 København S 108
4 Copenhagen 106
5 København Ø 90
6 Frederiksberg 88
7 Kolding 87
8 København V 87
9 København N 85
10 Horsens 82

Top Shipping Destinations

DK (6984)
SE (4460)
DE (4245)
NL (4060)
FR (3962)
FI (3949)
BE (3944)
IT (3844)
ES (3837)
AT (3830)

💳 Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Apple Pay
59.2% (4263)
Google Pay
57.5% (4140)
Shop Pay
44.4% (3195)
Paypal Express
30.5% (2198)

Top Currencies

DKK 6553 stores
EUR 360 stores
USD 182 stores
SEK 59 stores
GBP 20 stores
CAD 6 stores
NOK 5 stores
Cash on Delivery (COD)
0.0%
of stores offer COD payment option
Shop Pay Installments
0.3%
of stores offer installment payments

🏪 Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
teeshoppen.dk favicon
teeshoppen.dk
DK
3462 $407.34 DKK 2025-11-06
gongfuju.com favicon
gongfuju.com
DK
27 $279.06 DKK 2025-11-06
www.nordicgoodshub.com favicon
www.nordicgoodshub.com
DK
565 $166.06 DKK 2025-11-06
hrytgcn.com favicon
hrytgcn.com
DK
195 $290.66 SEK 2025-11-06
anne-peter-kobenhavn.com favicon
anne-peter-kobenhavn.com
DK
1048 $348.58 DKK 2025-11-06
modivakobenhavn.dk favicon
modivakobenhavn.dk
DK
30 $401.48 DKK 2025-11-05
vestiri.dk favicon
vestiri.dk
DK
1112 $404.57 DKK 2025-11-05
nordictreasuresco.myshopify.com favicon
nordictreasuresco.myshopify.com
DK
24 $689.59 DKK 2025-11-05
lavana.dk favicon
lavana.dk
DK
267 $336.92 DKK 2025-11-05
www.larsen-odense.dk favicon
www.larsen-odense.dk
DK
68 $364.17 DKK 2025-11-05
novkk.com favicon
novkk.com
DK
15 $130.86 DKK 2025-11-05
hrravn.dk favicon
hrravn.dk
DK
2400 $584.32 DKK 2025-11-05

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❓ Frequently Asked Questions

How many Shopify stores are based in Denmark?

Our latest data shows 7,202 active Shopify stores in Denmark.

What are the most popular Shopify apps among Denmark stores?

The most popular apps are Klaviyo: Email Marketing & SMS, Loox ‑ Visual Product Reviews, and Conversion Bear Trust Badges, widely used for marketing, customer service, and automation.

What is the average product catalog size for Denmark Shopify stores?

The average Shopify store in Denmark carries about 559 products, depending on industry and business model.

How fast are Denmark Shopify stores growing?

In the past 30 days, 439 new Shopify stores launched in Denmark, reflecting steady market growth.