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Updated June 1, 2026
Magento

163 Magento Stores in New Zealand: Stats & Trends (2026)

We track 163 active Magento stores in New Zealand, with 51 newly added in the last 30 days (31% of the current base). Among stores with catalog data, the most common product count range is 1k-4.9k, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Hardware. 53% maintain social media profiles — Facebook leads — and 13% run Meta ad campaigns.

53%
Social media
13%
Meta ads
59%
Contact info
Total Stores
163
Active Magento stores
New (30d)
51
Newly added in the last 30 days
Avg. Products
3,851
Among 91 stores with catalog data
Avg. Price
$341
Among 36 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

56 28 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

51 new stores were added in the past 30 days — 31% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 3 · 3%
10-49 2 · 2%
50-199 12 · 13%
200-999 22 · 24%
1k-4.9k 35 · 38%
5k+ 17 · 19%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
7% coverage
Home & Garden
7% coverage
Hardware
6% coverage
Food & Beverages
5% coverage
Vehicles & Parts
4% coverage
Celebrations & Gifts
4% coverage
Electronics
3% coverage
Sporting Goods
3% coverage
Health
2% coverage
Beauty & Cosmetics
1% coverage
Business & Industrial
1% coverage

Among stores with catalog data, larger catalogs are most common — the 1k-4.9k range leads. The average store carries 3,851 products. That's smaller than the Magento average of 3,901. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Hardware.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 11 · 31%
$25-$49 8 · 22%
$50-$99 2 · 6%
$100-$199 4 · 11%
$200-$499 6 · 17%
$500+ 5 · 14%
Store currencies
NZD 54 AUD 11 EUR 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $341 because some stores price much higher, pulling it up. That's below the Magento average of $671.

Social media platforms

Facebook (52%), Instagram (46%), YouTube (21%).

Facebook
52%
Instagram
46%
YouTube
21%
LinkedIn
13%
Twitter / X
12%
TikTok
7%
Pinterest
2%

Social media adoption is strong at 53%, and 13% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Tag Manager (64%), Google Analytics (48%), Facebook Pixel (25%).

Google Tag Manager
64%
Google Analytics
48%
Facebook Pixel
25%
Google Ads
13%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

407 products $12 avg 1 ads
Food & Beverages loose leaf tea herbal tea blends
1,154 products $40 avg
Apparel & Accessories Home & Garden natural-fibre-clothing knitwear
7 products $2916 avg
Business & Industrial electric utility vehicles work trikes
1,706 products 5 ads
Hardware stihl hedge trimmer stihl power tools
Home page New Zealand
234 products $325 avg
1,765 products $217 avg
Hardware construction tools diy supplies
4,689 products $148 avg 8 ads
Animals & Pet Supplies Home & Garden Hardware farming supplies horticultural products
3,618 products 2 ads
Health sports nutrition protein powder
2,656 products
Apparel & Accessories women's lingerie bras and knickers
3,000 products
Business & Industrial industrial components automation
714 products
Vehicles & Parts off-road vehicles atvs

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FAQ

How many Magento stores are in New Zealand?

Our database tracks 163 active Magento stores in New Zealand.

How fast is the New Zealand Magento market growing?

In the past 30 days, 51 new Magento stores were indexed in New Zealand, reflecting a 31% monthly growth rate.

What is the average catalog size for New Zealand Magento stores?

Among Magento stores in New Zealand with catalog data, the average is about 3,851 products. The most common catalog size range is 1k-4.9k.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.