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Updated May 11, 2026
Magento

133 Magento Stores in New Zealand: Stats & Trends (2026)

We track 133 active Magento stores in New Zealand, with 55 newly added in the last 30 days (41% of the current base). Among stores with catalog data, the most common product count range is 1k-4.9k, with prices typically in the Under $25 range. The leading categories are Home & Garden, Apparel & Accessories, Hardware. 54% maintain social media profiles — Facebook leads — and 14% run Meta ad campaigns.

54%
Social media
14%
Meta ads
59%
Contact info
Total Stores
133
Active Magento stores
New (30d)
55
Newly added in the last 30 days
Avg. Products
4,173
Among 80 stores with catalog data
Avg. Price
$343
Among 31 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

28 14 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

55 new stores were added in the past 30 days — 41% of the total, making this one of the fastest-growing areas on the platform. This is above the Magento average of 34%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 3 · 4%
10-49 2 · 2%
50-199 8 · 10%
200-999 21 · 26%
1k-4.9k 30 · 38%
5k+ 16 · 20%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
8% coverage
Apparel & Accessories
8% coverage
Hardware
8% coverage
Food & Beverages
6% coverage
Vehicles & Parts
5% coverage
Celebrations & Gifts
5% coverage
Electronics
4% coverage
Sporting Goods
4% coverage
Health
2% coverage
Beauty & Cosmetics
2% coverage
Business & Industrial
2% coverage

Among stores with catalog data, larger catalogs are most common — the 1k-4.9k range leads. The average store carries 4,173 products. That's larger than the Magento average of 4,121. The most popular store categories in this market are Home & Garden, Apparel & Accessories, Hardware.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 10 · 32%
$25-$49 7 · 23%
$50-$99 3 · 10%
$100-$199 1 · 3%
$200-$499 5 · 16%
$500+ 5 · 16%
Store currencies
NZD 48 AUD 7 EUR 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $343 because some stores price much higher, pulling it up. That's below the Magento average of $599.

Social media platforms

Facebook (53%), Instagram (48%), YouTube (23%).

Facebook
53%
Instagram
48%
YouTube
23%
LinkedIn
14%
Twitter / X
12%
TikTok
8%
Pinterest
4%

Social media adoption is strong at 54%, and 14% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Tag Manager (67%), Google Analytics (47%), Facebook Pixel (26%).

Google Tag Manager
67%
Google Analytics
47%
Facebook Pixel
26%
Google Ads
13%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,970 products $10 avg 6 ads
Apparel & Accessories women's shoes fashion footwear
1,781 products $212 avg 8 ads
Apparel & Accessories shoes footwear
1,382 products $137 avg 3 ads
Apparel & Accessories mens shorts mens polos
142 products $4 avg 1 ads
Celebrations & Gifts easter christmas
67 products 10 ads
Food & Beverages krispy kreme nz donuts delivery auckland
1,776 products $29 avg
Vehicles & Parts motor scooter accessories scooter parts online
907 products $14 avg
Electronics led lights lighting solutions
1,706 products 5 ads
Hardware stihl hedge trimmer stihl power tools
Home page New Zealand
234 products $322 avg
1,162 products $40 avg
Apparel & Accessories Home & Garden natural fibre clothing homeware
2,356 products
Celebrations & Gifts wedding registry gift registry
3,538 products
Education & Courses teaching resources school supplies

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FAQ

How many Magento stores are in New Zealand?

Our database tracks 133 active Magento stores in New Zealand.

How fast is the New Zealand Magento market growing?

In the past 30 days, 55 new Magento stores were indexed in New Zealand, reflecting a 41% monthly growth rate.

What is the average catalog size for New Zealand Magento stores?

Among Magento stores in New Zealand with catalog data, the average is about 4,173 products. The most common catalog size range is 1k-4.9k.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.