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Updated June 15, 2026
Magento

177 Magento Stores in New Zealand: Stats & Trends (2026)

We track 177 active Magento stores in New Zealand, with 29 newly added in the last 30 days (16% of the current base). Among stores with catalog data, the most common product count range is 1k-4.9k, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Hardware. 59% maintain social media profiles — Facebook leads — and 12% run Meta ad campaigns.

59%
Social media
12%
Meta ads
63%
Contact info
Total Stores
177
Active Magento stores
New (30d)
29
Newly added in the last 30 days
Avg. Products
3,676
Among 99 stores with catalog data
Avg. Price
$331
Among 39 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

56 28 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

29 new stores were added in the past 30 days — 16% of the total, making this one of the fastest-growing areas on the platform. This is below the Magento average of 24%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 3 · 3%
10-49 2 · 2%
50-199 12 · 12%
200-999 25 · 25%
1k-4.9k 39 · 39%
5k+ 18 · 18%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
7% coverage
Home & Garden
6% coverage
Hardware
6% coverage
Food & Beverages
5% coverage
Vehicles & Parts
4% coverage
Celebrations & Gifts
3% coverage
Electronics
3% coverage
Sporting Goods
3% coverage
Health
2% coverage
Beauty & Cosmetics
1% coverage
Business & Industrial
1% coverage

Among stores with catalog data, larger catalogs are most common — the 1k-4.9k range leads. The average store carries 3,676 products. That's smaller than the Magento average of 3,709. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Hardware.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 10 · 26%
$25-$49 8 · 21%
$50-$99 7 · 18%
$100-$199 2 · 5%
$200-$499 6 · 15%
$500+ 6 · 15%
Store currencies
NZD 56 AUD 12 EUR 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $331 because some stores price much higher, pulling it up. That's below the Magento average of $573.

Social media platforms

Facebook (56%), Instagram (50%), YouTube (25%).

Facebook
56%
Instagram
50%
YouTube
25%
LinkedIn
15%
Twitter / X
12%
TikTok
7%
Pinterest
3%

Social media adoption is strong at 59%, and 12% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Tag Manager (64%), Google Analytics (50%), Facebook Pixel (25%).

Google Tag Manager
64%
Google Analytics
50%
Facebook Pixel
25%
Google Ads
12%
Pinterest Pixel
2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

4,943 products $160 avg
Hardware Power Tools Home Improvement
1,382 products $85 avg
Apparel & Accessories Clothing
1,150 products $40 avg
Apparel & Accessories Home & Garden Home Decor
751 products 2 ads
Sporting Goods
1,495 products $35 avg
Electronics Hardware
4,689 products $71 avg 5 ads
Animals & Pet Supplies Home & Garden Hardware
3,577 products 2 ads
Health Supplements
1,970 products $10 avg 6 ads
Apparel & Accessories Women's Shoes Shoes
3,091 products $67 avg
Travel
1,781 products $161 avg 6 ads
Apparel & Accessories Shoes Clothing
907 products $32 avg
Electronics
577 products
Electronics

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FAQ

How many Magento stores are in New Zealand?

Our database tracks 177 active Magento stores in New Zealand.

How fast is the New Zealand Magento market growing?

In the past 30 days, 29 new Magento stores were indexed in New Zealand, reflecting a 16% monthly growth rate.

What is the average catalog size for New Zealand Magento stores?

Among Magento stores in New Zealand with catalog data, the average is about 3,676 products. The most common catalog size range is 1k-4.9k.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.