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Updated Apr 20, 2026
Magento

88 Magento Stores in New Zealand: Stats & Trends (2026)

We track 88 active Magento stores in New Zealand, with 11 newly added in the last 30 days (12% of the current base). Among stores with catalog data, the most common product count range is 1k-4.9k, with prices typically in the Under $25 range. The leading categories are Hardware, Apparel & Accessories, Food & Beverages. 78% maintain social media profiles — Facebook leads — and 26% run Meta ad campaigns.

78%
Social media
26%
Meta ads
64%
Contact info
Total Stores
88
Active Magento stores
New (30d)
11
Newly added in the last 30 days
Avg. Products
4,504
Among 56 stores with catalog data
Avg. Price
$249
Among 28 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

9 4 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

11 new stores were added in the past 30 days (12% of the total), showing steady growth. This is above the Magento average of 8%.

Products & categories

How many products stores carry, plus category breakdown.

10-49 1 · 2%
50-199 5 · 9%
200-999 15 · 27%
1k-4.9k 22 · 39%
5k+ 13 · 23%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Hardware
11% coverage
Apparel & Accessories
9% coverage
Food & Beverages
9% coverage
Home & Garden
9% coverage
Vehicles & Parts
8% coverage
Celebrations & Gifts
6% coverage
Electronics
6% coverage
Sporting Goods
5% coverage
Beauty & Cosmetics
2% coverage
Furniture
1% coverage

Among stores with catalog data, larger catalogs are most common — the 1k-4.9k range leads. The average store carries 4,504 products. That's larger than the Magento average of 4,420. The most popular store categories in this market are Hardware, Apparel & Accessories, Food & Beverages.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 10 · 36%
$25-$49 7 · 25%
$50-$99 3 · 11%
$100-$199 2 · 7%
$200-$499 2 · 7%
$500+ 4 · 14%
Store currencies
NZD 40 AUD 4

Among stores with pricing data, the most common price range is Under $25. The average is higher at $249 because some stores price much higher, pulling it up. That's below the Magento average of $570.

Social media platforms

Facebook (77%), Instagram (70%), YouTube (35%).

Facebook
77%
Instagram
70%
YouTube
35%
LinkedIn
22%
Twitter / X
16%
TikTok
14%
Pinterest
5%

Social media engagement is exceptionally high: 78% of stores maintain social profiles and 26% run Meta ads. That's 7 percentage points above the Magento average of 71%.

Marketing & analytics tools

Google Tag Manager (75%), Google Analytics (40%), Facebook Pixel (34%).

Google Tag Manager
75%
Google Analytics
40%
Facebook Pixel
34%
Google Ads
11%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

1,382 products $137 avg 3 ads
Apparel & Accessories mens shorts mens polos
1,707 products $562 avg
Hardware construction tools diy supplies
1,774 products $29 avg
Vehicles & Parts motor scooter accessories scooter parts online
320 products 2 ads
Home & Garden Hardware honda outdoor equipment garden tools
1,509 products $44 avg
Electronics Hardware ethernet cables server racks
386 products $21 avg
Food & Beverages seafood delivery fresh fish online
407 products $13 avg 1 ads
Food & Beverages loose leaf tea herbal tea blends
2,605 products 7 ads
Home & Garden Celebrations & Gifts home decor gifts
1,847 products $185 avg 9 ads
Apparel & Accessories shoes footwear
442 products
Vehicles & Parts motorcycles off-road vehicles
67 products 7 ads
Food & Beverages krispy kreme nz donuts delivery auckland

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FAQ

How many Magento stores are in New Zealand?

Our database tracks 88 active Magento stores in New Zealand.

How fast is the New Zealand Magento market growing?

In the past 30 days, 11 new Magento stores were indexed in New Zealand, reflecting a 12% monthly growth rate.

What is the average catalog size for New Zealand Magento stores?

Among Magento stores in New Zealand with catalog data, the average is about 4,504 products. The most common catalog size range is 1k-4.9k.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.