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Updated Apr 27, 2026
Magento

451 Magento Stores in Italy: Stats & Trends (2026)

We track 451 active Magento stores in Italy, with 98 newly added in the last 30 days (22% of the current base). Among stores with catalog data, the most common product count range is 5k+, with prices typically in the Under $25 range. The leading categories are Home & Garden, Apparel & Accessories, Beauty & Cosmetics. 76% maintain social media profiles — Facebook leads — and 7% run Meta ad campaigns.

76%
Social media
7%
Meta ads
68%
Contact info
Total Stores
451
Active Magento stores
New (30d)
98
Newly added in the last 30 days
Avg. Products
6,572
Among 297 stores with catalog data
Avg. Price
$192
Among 160 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

98 49 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

98 new stores were added in the past 30 days — 22% of the total, making this one of the fastest-growing areas on the platform. This is above the Magento average of 17%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 3 · 1%
10-49 4 · 1%
50-199 31 · 10%
200-999 85 · 29%
1k-4.9k 80 · 27%
5k+ 94 · 32%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
11% coverage
Apparel & Accessories
9% coverage
Beauty & Cosmetics
9% coverage
Food & Beverages
6% coverage
Health
5% coverage
Electronics
4% coverage
Vehicles & Parts
4% coverage
Sporting Goods
3% coverage
Hardware
2% coverage
Toys & Games
2% coverage
Arts & Entertainment
2% coverage

Among stores with catalog data, larger catalogs are most common — the 5k+ range leads. The average store carries 6,572 products. That's larger than the Magento average of 4,346. The most popular store categories in this market are Home & Garden, Apparel & Accessories, Beauty & Cosmetics.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 44 · 28%
$25-$49 32 · 20%
$50-$99 37 · 23%
$100-$199 18 · 11%
$200-$499 13 · 8%
$500+ 16 · 10%
Store currencies
EUR 169 USD 14 GBP 6 AUD 5 CZK 2 CAD 1 IDR 1 RON 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $192 because some stores price much higher, pulling it up. That's below the Magento average of $570.

Social media platforms

Facebook (72%), Instagram (69%), YouTube (28%).

Facebook
72%
Instagram
69%
YouTube
28%
LinkedIn
14%
Twitter / X
12%
TikTok
10%
Pinterest
2%

Social media engagement is exceptionally high: 76% of stores maintain social profiles and 7% run Meta ads. That's 11 percentage points above the Magento average of 65%.

Marketing & analytics tools

Google Tag Manager (83%), Google Analytics (27%), Facebook Pixel (25%).

Google Tag Manager
83%
Google Analytics
27%
Facebook Pixel
25%
Google Ads
6%
TikTok Pixel
2%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

474 products $41 avg 1 ads
Health detox products weight loss
1,465 products $1837 avg
Furniture modern furniture home decor
4,470 products $25 avg
Beauty & Cosmetics tattoo supplies tattoo equipment
3,781 products $13 avg
Home & Garden gardening supplies agriculture equipment
741 products $87 avg
Apparel & Accessories work clothing safety shoes
3,754 products $37 avg
Home & Garden garden irrigation supplies agricultural spare parts
600 products $48 avg
Vehicles & Parts motorcycle accessories motorcycle parts
237 products $1202 avg
Toys & Games play towers gaming equipment
1,593 products $37 avg
Toys & Games magic toys card tricks
979 products 2 ads
Arts & Entertainment home decor artistic accessories
4,542 products 1 ads
Books & Literature educational-materials books

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FAQ

How many Magento stores are in Italy?

Our database tracks 451 active Magento stores in Italy.

How fast is the Italy Magento market growing?

In the past 30 days, 98 new Magento stores were indexed in Italy, reflecting a 22% monthly growth rate.

What is the average catalog size for Italy Magento stores?

Among Magento stores in Italy with catalog data, the average is about 6,572 products. The most common catalog size range is 5k+.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.