669 Magento Stores in Italy: Stats & Trends (2026)
We track 669 active Magento stores in Italy, with 313 newly added in the last 30 days (47% of the current base). Among stores with catalog data, the most common product count range is 5k+, with prices typically in the Under $25 range. The leading categories are Home & Garden, Beauty & Cosmetics, Apparel & Accessories. 61% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
313 new stores were added in the past 30 days — 47% of the total, making this one of the fastest-growing areas on the platform. This is above the Magento average of 38%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, larger catalogs are most common — the 5k+ range leads. The average store carries 6,704 products. That's larger than the Magento average of 4,058. The most popular store categories in this market are Home & Garden, Beauty & Cosmetics, Apparel & Accessories.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $168 because some stores price much higher, pulling it up. That's below the Magento average of $704.
Marketing & analytics tools
Google Tag Manager (78%), Google Analytics (30%), Facebook Pixel (20%).
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Start Free TrialFAQ
How many Magento stores are in Italy?
Our database tracks 669 active Magento stores in Italy.
How fast is the Italy Magento market growing?
In the past 30 days, 313 new Magento stores were indexed in Italy, reflecting a 47% monthly growth rate.
What is the average catalog size for Italy Magento stores?
Among Magento stores in Italy with catalog data, the average is about 6,704 products. The most common catalog size range is 5k+.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Facebook (57%), Instagram (56%), YouTube (24%).
Social media adoption is strong at 61%, and 3% of stores run Meta ad campaigns. That's 6 percentage points above the Magento average of 55%.