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Magento subcategory analytics
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Updated Apr 27, 2026
Magento

346 Magento Vitamins & Supplements Stores: Stats & Market Data (2026)

346 active Magento stores fall into the Vitamins & Supplements segment, with 46 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the $25-$49 range. The leading categories are Health, Beauty & Cosmetics, Food & Beverages. 76% maintain social media profiles — Facebook leads — and 16% run Meta ad campaigns.

76%
Social media
16%
Meta ads
69%
Contact info
Total Stores
346
Active Magento stores
New (30d)
46
Newly added in the last 30 days
Avg. Products
4,235
Among 298 stores with catalog data
Avg. Price
$47
Among 173 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

46 23 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

46 new stores were added in the past 30 days (13% of the total), showing steady growth. This is below the Magento average of 17%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2 · 1%
10-49 11 · 4%
50-199 71 · 24%
200-999 92 · 31%
1k-4.9k 64 · 21%
5k+ 58 · 19%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
100% coverage
Beauty & Cosmetics
12% coverage
Food & Beverages
6% coverage
Home & Garden
1% coverage
Sporting Goods
1% coverage
Adult 1 Animals & Pet Supplies 1 Apparel & Accessories 1 Baby & Kids 1 Books & Literature 1 Electronics 1 Toys & Games 1

Among stores with catalog data, the 200-999 product range is most common. The average is 4,235 products per store. That's smaller than the Magento average of 4,352. The strongest country concentrations are United Kingdom, Netherlands, Italy.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 57 · 33%
$25-$49 81 · 47%
$50-$99 22 · 13%
$100-$199 9 · 5%
$200-$499 2 · 1%
$500+ 2 · 1%
Store currencies
EUR 82 USD 26 GBP 18 AUD 13 PLN 8 RON 8 BRL 7 CAD 4

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $47 because some stores price much higher, pulling it up. That's below the Magento average of $572.

Social media platforms

Facebook (67%), Instagram (66%), YouTube (22%).

Facebook
67%
Instagram
66%
YouTube
22%
Twitter / X
16%
LinkedIn
13%
TikTok
11%
Pinterest
4%

Social media engagement is exceptionally high: 76% of stores maintain social profiles and 16% run Meta ads. That's 10 percentage points above the Magento average of 66%.

Marketing & analytics tools

Google Tag Manager (77%), Google Analytics (38%), Facebook Pixel (21%).

Google Tag Manager
77%
Google Analytics
38%
Facebook Pixel
21%
Google Ads
17%
TikTok Pixel
3%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

1,087 products $24 avg 57 ads
Health supplements health products
233 products $14 avg 2 ads
Health Beauty & Cosmetics pharmacy online medicines delivery
1,154 products $39 avg 56 ads
Health natural health supplements weight loss supplements
474 products $41 avg 1 ads
Health detox products weight loss
165 products $14 avg
Health whey protein chocolate flavor
384 products $33 avg
Health phytotherapy dietary supplements
986 products $33 avg 30 ads
Health natural supplements hormonal balance
1,092 products $27 avg
Health natural supplements weight loss
72 products $19 avg 1 ads
Health Beauty & Cosmetics supplements fitness
179 products $24 avg
Health vitamin d supplements health store
317 products $36 avg
Health phd nutrition protein powder
496 products $54 avg
Health dietary supplements vitamins

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FAQ

How many Magento Vitamins & Supplements stores are there?

We currently track 346 active Magento stores in the Vitamins & Supplements segment.

Are Magento Vitamins & Supplements stores growing?

Yes. In the last 30 days, 46 new stores were indexed in the Vitamins & Supplements segment, showing a 13% monthly growth rate.

What is the average product price in Magento Vitamins & Supplements stores?

Among stores with pricing data, the average listed price is about $47, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.