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Magento subcategory analytics
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Updated June 29, 2026
Magento

382 Magento Vitamins & Supplements Stores: Stats & Market Data (2026)

382 active Magento stores fall into the Vitamins & Supplements segment, with 12 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the $25-$49 range. The leading categories are Health, Beauty & Cosmetics, Food & Beverages. 68% maintain social media profiles — Facebook leads — and 14% run Meta ad campaigns.

68%
Social media
14%
Meta ads
65%
Contact info
Total Stores
382
Active Magento stores
New (30d)
12
Newly added in the last 30 days
Avg. Products
4,655
Among 341 stores with catalog data
Avg. Price
$46
Among 189 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

58 29 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

12 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the Magento average of 23%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2 · 1%
10-49 19 · 6%
50-199 89 · 26%
200-999 97 · 28%
1k-4.9k 60 · 18%
5k+ 74 · 22%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
100% coverage
Beauty & Cosmetics
14% coverage
Food & Beverages
7% coverage
Home & Garden
1% coverage
Sporting Goods
1% coverage
Adult 1 Baby & Kids 1 Books & Literature 1 Electronics 1 Jewelry & Watches 1 Office Supplies 1

Among stores with catalog data, the 200-999 product range is most common. The average is 4,655 products per store. That's larger than the Magento average of 3,454. The strongest country concentrations are United Kingdom, Italy, Netherlands.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 63 · 33%
$25-$49 94 · 50%
$50-$99 21 · 11%
$100-$199 6 · 3%
$200-$499 3 · 2%
$500+ 2 · 1%
Store currencies
EUR 89 USD 32 GBP 18 AUD 15 CAD 11 BRL 9 RON 9 PLN 6

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $46 because some stores price much higher, pulling it up. That's below the Magento average of $598.

Social media platforms

Facebook (60%), Instagram (59%), YouTube (18%).

Facebook
60%
Instagram
59%
YouTube
18%
Twitter / X
14%
LinkedIn
12%
TikTok
9%
Pinterest
4%

Social media adoption is strong at 68%, and 14% of stores run Meta ad campaigns. That's 16 percentage points above the Magento average of 52%.

Marketing & analytics tools

Google Tag Manager (75%), Google Analytics (38%), Facebook Pixel (19%).

Google Tag Manager
75%
Google Analytics
38%
Facebook Pixel
19%
Google Ads
14%
TikTok Pixel
2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

147 products $34 avg 2 ads
Health Supplements Skincare
985 products $28 avg 40 ads
Health Supplements
700 products $11 avg 1 ads
Health Supplements Wellness
496 products $51 avg 1 ads
Health Supplements Wellness
220 products $41 avg
Health Supplements Wellness
213 products $45 avg 2 ads
Health Health Products Supplements
708 products $36 avg
Health Wellness Supplements
1,088 products $28 avg 14 ads
Health Supplements Health Products
4,565 products $14 avg
Beauty & Cosmetics Food & Beverages Health Skincare Specialty Foods

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FAQ

How many Magento Vitamins & Supplements stores are there?

We currently track 382 active Magento stores in the Vitamins & Supplements segment.

Are Magento Vitamins & Supplements stores growing?

Yes. In the last 30 days, 12 new stores were indexed in the Vitamins & Supplements segment, showing a 3% monthly growth rate.

What is the average product price in Magento Vitamins & Supplements stores?

Among stores with pricing data, the average listed price is about $46, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.