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Magento subcategory analytics
Subcategory
Updated May 18, 2026
Magento

446 Magento Vitamins & Supplements Stores: Stats & Market Data (2026)

446 active Magento stores fall into the Vitamins & Supplements segment, with 143 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the $25-$49 range. The leading categories are Health, Beauty & Cosmetics, Food & Beverages. 67% maintain social media profiles — Facebook leads — and 11% run Meta ad campaigns.

67%
Social media
11%
Meta ads
67%
Contact info
Total Stores
446
Active Magento stores
New (30d)
143
Newly added in the last 30 days
Avg. Products
4,819
Among 401 stores with catalog data
Avg. Price
$44
Among 214 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

91 45 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

143 new stores were added in the past 30 days — 32% of the total, making this one of the fastest-growing areas on the platform. This is below the Magento average of 39%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2 · 0%
10-49 13 · 3%
50-199 93 · 23%
200-999 123 · 31%
1k-4.9k 81 · 20%
5k+ 89 · 22%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
100% coverage
Beauty & Cosmetics
13% coverage
Food & Beverages
6% coverage
Home & Garden
1% coverage
Sporting Goods
1% coverage
Animals & Pet Supplies 2 Adult 1 Apparel & Accessories 1 Baby & Kids 1 Books & Literature 1 Electronics 1 Jewelry & Watches 1

Among stores with catalog data, the 200-999 product range is most common. The average is 4,819 products per store. That's larger than the Magento average of 4,032. The strongest country concentrations are United Kingdom, Italy, Netherlands.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 69 · 32%
$25-$49 104 · 49%
$50-$99 29 · 14%
$100-$199 7 · 3%
$200-$499 3 · 1%
$500+ 2 · 1%
Store currencies
EUR 109 USD 28 GBP 20 AUD 15 BRL 10 RON 10 PLN 8 CAD 6

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $44 because some stores price much higher, pulling it up. That's below the Magento average of $711.

Social media platforms

Facebook (60%), Instagram (59%), YouTube (18%).

Facebook
60%
Instagram
59%
YouTube
18%
Twitter / X
14%
LinkedIn
10%
TikTok
8%
Pinterest
4%

Social media adoption is strong at 67%, and 11% of stores run Meta ad campaigns. That's 12 percentage points above the Magento average of 55%.

Marketing & analytics tools

Google Tag Manager (75%), Google Analytics (37%), Facebook Pixel (19%).

Google Tag Manager
75%
Google Analytics
37%
Facebook Pixel
19%
Google Ads
17%
TikTok Pixel
2%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,010 products $25 avg 1 ads
Health natural vitamins hormone balance supplements
1,154 products $38 avg 51 ads
Health natural health supplements weight loss supplements
1,088 products $30 avg 18 ads
Health supplements health
86 products $29 avg 4 ads
Health online health store nutritional supplements
655 products $305 avg 1 ads
Health supplements health screening
423 products $42 avg 7 ads
Health weight loss detox
2,114 products $31 avg
Health online health store beauty products
949 products $27 avg 20 ads
Health natural supplements detox products
4,649 products $19 avg
Health Food & Beverages dietary supplements healthy food
3,463 products $27 avg
Health online pharmacy parapharmacy products
424 products $81 avg 1 ads
Health weight loss supplements beauty supplements
328 products $28 avg
Health supplements multivitamins

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FAQ

How many Magento Vitamins & Supplements stores are there?

We currently track 446 active Magento stores in the Vitamins & Supplements segment.

Are Magento Vitamins & Supplements stores growing?

Yes. In the last 30 days, 143 new stores were indexed in the Vitamins & Supplements segment, showing a 32% monthly growth rate.

What is the average product price in Magento Vitamins & Supplements stores?

Among stores with pricing data, the average listed price is about $44, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.