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Magento subcategory analytics
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Updated June 1, 2026
Magento

460 Magento Vitamins & Supplements Stores: Stats & Market Data (2026)

460 active Magento stores fall into the Vitamins & Supplements segment, with 61 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the $25-$49 range. The leading categories are Health, Beauty & Cosmetics, Food & Beverages. 68% maintain social media profiles — Facebook leads — and 11% run Meta ad campaigns.

68%
Social media
11%
Meta ads
68%
Contact info
Total Stores
460
Active Magento stores
New (30d)
61
Newly added in the last 30 days
Avg. Products
4,845
Among 418 stores with catalog data
Avg. Price
$41
Among 229 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

103 51 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

61 new stores were added in the past 30 days (13% of the total), showing steady growth. This is below the Magento average of 30%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2 · 0%
10-49 19 · 5%
50-199 99 · 24%
200-999 124 · 30%
1k-4.9k 84 · 20%
5k+ 90 · 22%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
100% coverage
Beauty & Cosmetics
13% coverage
Food & Beverages
6% coverage
Home & Garden
1% coverage
Sporting Goods
1% coverage
Animals & Pet Supplies 2 Adult 1 Apparel & Accessories 1 Baby & Kids 1 Books & Literature 1 Electronics 1 Jewelry & Watches 1

Among stores with catalog data, the 200-999 product range is most common. The average is 4,845 products per store. That's larger than the Magento average of 3,826. The strongest country concentrations are United Kingdom, Italy, Netherlands.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 73 · 32%
$25-$49 119 · 52%
$50-$99 28 · 12%
$100-$199 5 · 2%
$200-$499 3 · 1%
$500+ 1 · 0%
Store currencies
EUR 116 USD 35 GBP 22 AUD 18 CAD 11 RON 11 BRL 10 PLN 6

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $41 because some stores price much higher, pulling it up. That's below the Magento average of $639.

Social media platforms

Facebook (60%), Instagram (58%), YouTube (17%).

Facebook
60%
Instagram
58%
YouTube
17%
Twitter / X
14%
LinkedIn
10%
TikTok
9%
Pinterest
3%

Social media adoption is strong at 68%, and 11% of stores run Meta ad campaigns. That's 13 percentage points above the Magento average of 55%.

Marketing & analytics tools

Google Tag Manager (76%), Google Analytics (36%), Facebook Pixel (18%).

Google Tag Manager
76%
Google Analytics
36%
Facebook Pixel
18%
Google Ads
17%
TikTok Pixel
2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,090 products $27 avg 5 ads
Health supplements health products
425 products $60 avg 14 ads
Health Beauty & Cosmetics biotin supplements hair skin nails
1,088 products $28 avg 10 ads
Health supplements health
1,156 products $34 avg 16 ads
Health nutrition store supplements shop
985 products $14 avg 4 ads
Health natural supplements health products
1,043 products $29 avg
Health natural supplements dietary supplements
2,388 products $11 avg
Health Food & Beverages collagen supplements magnesium b6
1,103 products $33 avg
Health doplnky-strava zdravie
332 products $88 avg
Health Beauty & Cosmetics weight loss products detox supplements
237 products $26 avg
Health vitamins supplements
110 products $54 avg
Health horse supplements equine health products
1,021 products $35 avg 1 ads
Health natural vitamins hormone balance supplements

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FAQ

How many Magento Vitamins & Supplements stores are there?

We currently track 460 active Magento stores in the Vitamins & Supplements segment.

Are Magento Vitamins & Supplements stores growing?

Yes. In the last 30 days, 61 new stores were indexed in the Vitamins & Supplements segment, showing a 13% monthly growth rate.

What is the average product price in Magento Vitamins & Supplements stores?

Among stores with pricing data, the average listed price is about $41, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.