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Updated June 22, 2026
Magento

272 Magento Supplements Stores: Stats & Market Data (2026)

272 active Magento stores fall into the Supplements segment, with 8 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the $25-$49 range. The leading categories are Health, Beauty & Cosmetics, Food & Beverages. 72% maintain social media profiles — Instagram leads — and 17% run Meta ad campaigns.

72%
Social media
17%
Meta ads
66%
Contact info
Total Stores
272
Active Magento stores
New (30d)
8
Newly added in the last 30 days
Avg. Products
3,233
Among 243 stores with catalog data
Avg. Price
$39
Among 141 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

35 17 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

8 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the Magento average of 23%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2 · 1%
10-49 10 · 4%
50-199 74 · 30%
200-999 78 · 32%
1k-4.9k 48 · 20%
5k+ 31 · 13%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
88% coverage
Beauty & Cosmetics
14% coverage
Food & Beverages
11% coverage
Sporting Goods
4% coverage
Home & Garden
1% coverage
Adult 1 Baby & Kids 1

Among stores with catalog data, the 200-999 product range is most common. The average is 3,233 products per store. That's smaller than the Magento average of 3,587. The strongest country concentrations are United Kingdom, Netherlands, Italy.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 43 · 30%
$25-$49 77 · 55%
$50-$99 17 · 12%
$100-$199 2 · 1%
$200-$499 2 · 1%
Store currencies
EUR 75 GBP 17 USD 17 CAD 8 AUD 6 BRL 5 RON 5 CHF 4

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $39 because some stores price much higher, pulling it up. That's below the Magento average of $587.

Social media platforms

Instagram (65%), Facebook (61%), YouTube (20%).

Instagram
65%
Facebook
61%
YouTube
20%
Twitter / X
13%
LinkedIn
12%
TikTok
10%
Pinterest
3%

Social media engagement is exceptionally high: 72% of stores maintain social profiles and 17% run Meta ads. That's 20 percentage points above the Magento average of 52%.

Marketing & analytics tools

Google Tag Manager (73%), Google Analytics (40%), Facebook Pixel (22%).

Google Tag Manager
73%
Google Analytics
40%
Facebook Pixel
22%
Google Ads
17%
TikTok Pixel
3%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

230 products $41 avg 4 ads
Health Supplements
700 products $11 avg 1 ads
Health Supplements Wellness
433 products $82 avg 6 ads
Beauty & Cosmetics Supplements Beauty Products
1,094 products $33 avg 4 ads
Health Supplements
424 products $47 avg 1 ads
Beauty & Cosmetics Food & Beverages Wellness Supplements
232 products $36 avg
Beauty & Cosmetics Supplements Beauty Products
136 products $21 avg
Health Supplements Health Products
584 products $104 avg
Health Supplements
985 products $28 avg 45 ads
Health Supplements
117 products $35 avg
Health Wellness Supplements
918 products $15 avg 2 ads
Health Supplements Health Products

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FAQ

How many Magento Supplements stores are there?

We currently track 272 active Magento stores in the Supplements segment.

Are Magento Supplements stores growing?

Yes. In the last 30 days, 8 new stores were indexed in the Supplements segment, showing a 3% monthly growth rate.

What is the average product price in Magento Supplements stores?

Among stores with pricing data, the average listed price is about $39, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.