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Updated July 13, 2026
Magento

252 Magento Supplements Stores: Stats & Market Data (2026)

252 active Magento stores fall into the Supplements segment, with 3 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Health, Beauty & Cosmetics, Food & Beverages. 63% maintain social media profiles — Instagram leads — and 17% run Meta ad campaigns.

63%
Social media
17%
Meta ads
66%
Contact info
Total Stores
252
Active Magento stores
New (30d)
3
Newly added in the last 30 days
Avg. Products
4,994
Among 224 stores with catalog data
Avg. Price
$35
Among 138 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

28 14 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

3 new stores were added in the past 30 days (1% of the total). Growth is slow, suggesting this is a mature or saturated space. This is below the Magento average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2 · 1%
10-49 7 · 3%
50-199 65 · 29%
200-999 64 · 29%
1k-4.9k 45 · 20%
5k+ 41 · 18%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
87% coverage
Beauty & Cosmetics
15% coverage
Food & Beverages
12% coverage
Sporting Goods
4% coverage
Home & Garden
1% coverage
Adult 1 Baby & Kids 1

Among stores with catalog data, the 50-199 product range is most common. The average is 4,994 products per store. That's larger than the Magento average of 3,181. The strongest country concentrations are United Kingdom, Italy, Netherlands.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 49 · 36%
$25-$49 69 · 50%
$50-$99 17 · 12%
$100-$199 2 · 1%
$200-$499 1 · 1%
Store currencies
EUR 79 USD 18 GBP 14 RON 6 AUD 5 BRL 5 CAD 5 CZK 4

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $35 because some stores price much higher, pulling it up. That's below the Magento average of $522.

Social media platforms

Instagram (58%), Facebook (53%), YouTube (17%).

Instagram
58%
Facebook
53%
YouTube
17%
LinkedIn
11%
TikTok
10%
Twitter / X
10%
Pinterest
3%

Social media adoption is strong at 63%, and 17% of stores run Meta ad campaigns. That's 19 percentage points above the Magento average of 44%.

Marketing & analytics tools

Google Tag Manager (75%), Google Analytics (38%), Facebook Pixel (21%).

Google Tag Manager
75%
Google Analytics
38%
Facebook Pixel
21%
Google Ads
18%
TikTok Pixel
3%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

435 products $60 avg 15 ads
Beauty & Cosmetics Supplements Beauty Products
122 products $38 avg 2 ads
Beauty & Cosmetics Supplements Skincare
1,061 products $27 avg 39 ads
Health Supplements Wellness
1,018 products $28 avg 14 ads
Health Supplements
1,109 products $26 avg 35 ads
Health Supplements Health Products
215 products $41 avg
Health CBD Products Wellness
359 products $13 avg
Food & Beverages Supplements
16 products $91 avg
Food & Beverages Supplements Wellness
251 products $37 avg 2 ads
Health Supplements Eco-Friendly Products
1,147 products $68 avg 36 ads
Health Supplements Health Products
2,831 products $55 avg
Health Wellness Health Products

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FAQ

How many Magento Supplements stores are there?

We currently track 252 active Magento stores in the Supplements segment.

Are Magento Supplements stores growing?

Yes. In the last 30 days, 3 new stores were indexed in the Supplements segment, showing a 1% monthly growth rate.

What is the average product price in Magento Supplements stores?

Among stores with pricing data, the average listed price is about $35, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.