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Updated July 13, 2026
Magento

233 Magento Wellness Stores: Stats & Market Data (2026)

233 active Magento stores fall into the Wellness segment, with 3 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the $25-$49 range. The leading categories are Health, Beauty & Cosmetics, Home & Garden. 60% maintain social media profiles — Instagram leads — and 13% run Meta ad campaigns.

60%
Social media
13%
Meta ads
59%
Contact info
Total Stores
233
Active Magento stores
New (30d)
3
Newly added in the last 30 days
Avg. Products
4,455
Among 192 stores with catalog data
Avg. Price
$90
Among 142 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

18 9 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

3 new stores were added in the past 30 days (1% of the total). Growth is slow, suggesting this is a mature or saturated space. This is below the Magento average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 3 · 2%
10-49 9 · 5%
50-199 44 · 23%
200-999 58 · 30%
1k-4.9k 35 · 18%
5k+ 43 · 22%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
86% coverage
Beauty & Cosmetics
19% coverage
Home & Garden
4% coverage
Food & Beverages
3% coverage
Apparel & Accessories 1 Arts & Entertainment 1 Baby & Kids 1 Education & Courses 1 Electronics 1

Among stores with catalog data, the 200-999 product range is most common. The average is 4,455 products per store. That's larger than the Magento average of 3,181. The strongest country concentrations are United Kingdom, Netherlands, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 55 · 39%
$25-$49 57 · 40%
$50-$99 17 · 12%
$100-$199 5 · 4%
$200-$499 5 · 4%
$500+ 3 · 2%
Store currencies
EUR 66 USD 27 GBP 16 AUD 10 BRL 5 CAD 5 RON 5 CZK 3

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $90 because some stores price much higher, pulling it up. That's below the Magento average of $522.

Social media platforms

Instagram (53%), Facebook (51%), YouTube (20%).

Instagram
53%
Facebook
51%
YouTube
20%
LinkedIn
13%
Twitter / X
10%
TikTok
8%
Pinterest
3%

Social media adoption is strong at 60%, and 13% of stores run Meta ad campaigns. That's 16 percentage points above the Magento average of 44%.

Marketing & analytics tools

Google Tag Manager (73%), Google Analytics (45%), Facebook Pixel (21%).

Google Tag Manager
73%
Google Analytics
45%
Facebook Pixel
21%
Google Ads
11%
TikTok Pixel
3%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,061 products $27 avg 39 ads
Health Supplements Wellness
215 products $41 avg
Health CBD Products Wellness
16 products $91 avg
Food & Beverages Supplements Wellness
152 products $30 avg 2 ads
Health Wellness
1,147 products $68 avg 36 ads
Health Supplements Health Products
718 products $43 avg
Beauty & Cosmetics Wellness
2,831 products $55 avg
Health Wellness Health Products
2,925 products $29 avg
Health Wellness Medical Supplies
506 products $57 avg
Health Wellness Supplements
138 products $8 avg
Health Supplements Wellness
140 products $94 avg
Health Supplements Wellness

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FAQ

How many Magento Wellness stores are there?

We currently track 233 active Magento stores in the Wellness segment.

Are Magento Wellness stores growing?

Yes. In the last 30 days, 3 new stores were indexed in the Wellness segment, showing a 1% monthly growth rate.

What is the average product price in Magento Wellness stores?

Among stores with pricing data, the average listed price is about $90, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.