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Updated July 13, 2026
Magento

168 Magento Cosmetics Stores: Stats & Market Data (2026)

168 active Magento stores fall into the Cosmetics segment, with 0 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 5k+, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Food & Beverages. 62% maintain social media profiles — Instagram leads — and 14% run Meta ad campaigns.

62%
Social media
14%
Meta ads
66%
Contact info
Total Stores
168
Active Magento stores
New (30d)
0
Newly added in the last 30 days
Avg. Products
6,877
Among 143 stores with catalog data
Avg. Price
$122
Among 76 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

16 8 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

0 new stores were added in the past 30 days (0% of the total). Growth is slow, suggesting this is a mature or saturated space. This is below the Magento average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1 · 1%
10-49 5 · 3%
50-199 19 · 13%
200-999 35 · 24%
1k-4.9k 39 · 27%
5k+ 44 · 31%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
94% coverage
Health
8% coverage
Food & Beverages
2% coverage
Home & Garden
2% coverage
Apparel & Accessories
1% coverage
Arts & Entertainment
1% coverage
Electronics
1% coverage

Among stores with catalog data, larger catalogs are most common — the 5k+ range leads. The average store carries 6,877 products. That's larger than the Magento average of 3,181. The strongest country concentrations are Germany, Italy, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 35 · 46%
$25-$49 17 · 22%
$50-$99 14 · 18%
$100-$199 5 · 7%
$200-$499 3 · 4%
$500+ 2 · 3%
Store currencies
EUR 35 USD 16 AUD 5 MXN 4 PLN 3 RSD 3 UAH 3 AED 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $122 because some stores price much higher, pulling it up. That's below the Magento average of $522.

Social media platforms

Instagram (58%), Facebook (54%), YouTube (16%).

Instagram
58%
Facebook
54%
YouTube
16%
TikTok
15%
Twitter / X
10%
LinkedIn
8%
Pinterest
2%

Social media adoption is strong at 62%, and 14% of stores run Meta ad campaigns. That's 18 percentage points above the Magento average of 44%.

Marketing & analytics tools

Google Tag Manager (74%), Google Analytics (30%), Facebook Pixel (25%).

Google Tag Manager
74%
Google Analytics
30%
Facebook Pixel
25%
Google Ads
8%
TikTok Pixel
4%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

3,066 products $87 avg
Beauty & Cosmetics Fragrance Beauty Products
1,704 products 27 ads
Beauty & Cosmetics Beauty Products Cosmetics
101 products $5 avg
Beauty & Cosmetics Cosmetics Beauty Products
146 products $123 avg
Beauty & Cosmetics Beauty Products Cosmetics
268 products $42 avg
Beauty & Cosmetics Beauty Products Cosmetics
258 products $88 avg 2 ads
Beauty & Cosmetics Skincare Beauty Products
142 products $3402 avg
Beauty & Cosmetics Cosmetics Beauty Products
1,695 products $5 avg 2 ads
Beauty & Cosmetics Beauty Products Cosmetics
1,820 products $291 avg
Beauty & Cosmetics Cosmetics Skincare
754 products $20 avg
Beauty & Cosmetics Cosmetics Skincare
3,789 products 3 ads
Beauty & Cosmetics Cosmetics Fragrance
2,776 products $10 avg
Beauty & Cosmetics Skincare Beauty Products

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FAQ

How many Magento Cosmetics stores are there?

We currently track 168 active Magento stores in the Cosmetics segment.

Are Magento Cosmetics stores growing?

Yes. In the last 30 days, 0 new stores were indexed in the Cosmetics segment, showing a 0% monthly growth rate.

What is the average product price in Magento Cosmetics stores?

Among stores with pricing data, the average listed price is about $122, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.