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Updated Apr 27, 2026
Magento

110 Magento Cosmetics Stores: Stats & Market Data (2026)

110 active Magento stores fall into the Cosmetics segment, with 11 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 5k+, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Home & Garden. 82% maintain social media profiles — Instagram leads — and 15% run Meta ad campaigns.

82%
Social media
15%
Meta ads
80%
Contact info
Total Stores
110
Active Magento stores
New (30d)
11
Newly added in the last 30 days
Avg. Products
6,389
Among 94 stores with catalog data
Avg. Price
$101
Among 51 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

11 5 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

11 new stores were added in the past 30 days (10% of the total), showing steady growth. This is below the Magento average of 16%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2 · 2%
10-49 3 · 3%
50-199 12 · 13%
200-999 24 · 26%
1k-4.9k 25 · 27%
5k+ 28 · 30%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
93% coverage
Health
9% coverage
Home & Garden
3% coverage
Arts & Entertainment
2% coverage
Food & Beverages
2% coverage
Apparel & Accessories
1% coverage

Among stores with catalog data, larger catalogs are most common — the 5k+ range leads. The average store carries 6,389 products. That's larger than the Magento average of 4,358. The strongest country concentrations are Germany, Brazil, Italy.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 24 · 47%
$25-$49 11 · 22%
$50-$99 8 · 16%
$100-$199 4 · 8%
$200-$499 3 · 6%
$500+ 1 · 2%
Store currencies
EUR 22 USD 9 AUD 4 BRL 3 DKK 3 RSD 3 AED 2 ARS 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $101 because some stores price much higher, pulling it up. That's below the Magento average of $574.

Social media platforms

Instagram (79%), Facebook (76%), YouTube (21%).

Instagram
79%
Facebook
76%
YouTube
21%
TikTok
19%
Twitter / X
15%
LinkedIn
12%
Pinterest
4%

Social media engagement is exceptionally high: 82% of stores maintain social profiles and 15% run Meta ads. That's 16 percentage points above the Magento average of 66%.

Marketing & analytics tools

Google Tag Manager (79%), Google Analytics (34%), Facebook Pixel (28%).

Google Tag Manager
79%
Google Analytics
34%
Facebook Pixel
28%
Google Ads
13%
TikTok Pixel
5%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

149 products $141 avg
Beauty & Cosmetics beauty cosmetics
72 products $19 avg 1 ads
Health Beauty & Cosmetics supplements fitness
84 products $40 avg
Beauty & Cosmetics cosmetics beauty products
1,490 products $4 avg 5 ads
Beauty & Cosmetics beauty cosmetics
1,744 products 3 ads
Beauty & Cosmetics cosmetics beauty products
181 products $80 avg
Beauty & Cosmetics luxury hair products cosmetics
757 products
Home & Garden Beauty & Cosmetics home supplies cosmetics
3,969 products
Health vitamins minerals
752 products $10 avg
Beauty & Cosmetics beauty salon products
2,408 products 2 ads
Beauty & Cosmetics beauty cosmetics
4,168 products
Beauty & Cosmetics cosmetics beauty products

Want the full dataset?

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FAQ

How many Magento Cosmetics stores are there?

We currently track 110 active Magento stores in the Cosmetics segment.

Are Magento Cosmetics stores growing?

Yes. In the last 30 days, 11 new stores were indexed in the Cosmetics segment, showing a 10% monthly growth rate.

What is the average product price in Magento Cosmetics stores?

Among stores with pricing data, the average listed price is about $101, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.