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Magento subcategory analytics
Subcategory
Updated May 18, 2026
Magento

170 Magento Makeup Stores: Stats & Market Data (2026)

170 active Magento stores fall into the Makeup segment, with 40 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1k-4.9k, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Health. 77% maintain social media profiles — Instagram leads — and 12% run Meta ad campaigns.

77%
Social media
12%
Meta ads
74%
Contact info
Total Stores
170
Active Magento stores
New (30d)
40
Newly added in the last 30 days
Avg. Products
4,317
Among 149 stores with catalog data
Avg. Price
$87
Among 80 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

24 12 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

40 new stores were added in the past 30 days — 24% of the total, making this one of the fastest-growing areas on the platform. This is below the Magento average of 39%.

Products & categories

How many products stores carry, plus category breakdown.

10-49 3 · 2%
50-199 18 · 12%
200-999 43 · 29%
1k-4.9k 44 · 30%
5k+ 41 · 28%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Apparel & Accessories
4% coverage
Health
2% coverage
Celebrations & Gifts
1% coverage
Food & Beverages
1% coverage
Arts & Entertainment
1% coverage
Baby & Kids
1% coverage
Electronics
1% coverage
Home & Garden
1% coverage
Travel
1% coverage

Among stores with catalog data, larger catalogs are most common — the 1k-4.9k range leads. The average store carries 4,317 products. That's larger than the Magento average of 4,032. The strongest country concentrations are United Kingdom, Brazil, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 42 · 52%
$25-$49 19 · 24%
$50-$99 8 · 10%
$100-$199 5 · 6%
$200-$499 4 · 5%
$500+ 2 · 2%
Store currencies
EUR 33 USD 11 GBP 6 AUD 4 BRL 3 DKK 3 MXN 3 AED 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $87 because some stores price much higher, pulling it up. That's below the Magento average of $711.

Social media platforms

Instagram (76%), Facebook (70%), YouTube (29%).

Instagram
76%
Facebook
70%
YouTube
29%
TikTok
20%
Twitter / X
16%
LinkedIn
15%
Pinterest
4%

Social media engagement is exceptionally high: 77% of stores maintain social profiles and 12% run Meta ads. That's 22 percentage points above the Magento average of 55%.

Marketing & analytics tools

Google Tag Manager (78%), Google Analytics (36%), Facebook Pixel (28%).

Google Tag Manager
78%
Google Analytics
36%
Facebook Pixel
28%
Google Ads
11%
TikTok Pixel
5%
Pinterest Pixel
2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

752 products $10 avg
Beauty & Cosmetics beauty salon products
2,752 products $91 avg 13 ads
Beauty & Cosmetics fragrance deals makeup sale
104 products $52 avg
Beauty & Cosmetics dermocosmetics innovative beauty products
74 products $33 avg
Beauty & Cosmetics laneige vietnam official website
4,050 products $32 avg
Celebrations & Gifts Beauty & Cosmetics party costumes novelty gifts
2,316 products $29 avg
Beauty & Cosmetics permanent makeup products pmu ink
1,556 products $206 avg
Beauty & Cosmetics beauty products cosmetics
PUPA Milano Netherlands
324 products $28 avg
Beauty & Cosmetics beauty cosmetics
524 products $39 avg
Beauty & Cosmetics skincare products cosmetics
PUPA Milano Netherlands
324 products $28 avg
Beauty & Cosmetics beauty cosmetics
51 products $2 avg
Beauty & Cosmetics vegan makeup cruelty-free cosmetics
1,213 products $21 avg
Beauty & Cosmetics cosmetics beauty products

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FAQ

How many Magento Makeup stores are there?

We currently track 170 active Magento stores in the Makeup segment.

Are Magento Makeup stores growing?

Yes. In the last 30 days, 40 new stores were indexed in the Makeup segment, showing a 24% monthly growth rate.

What is the average product price in Magento Makeup stores?

Among stores with pricing data, the average listed price is about $87, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.