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Updated June 8, 2026
Magento

103 Magento Adult Stores: Stats & Market Data (2026)

103 active Magento stores fall into the Adult segment, with 6 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1k-4.9k, with prices typically in the $25-$49 range. 62% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

62%
Social media
1%
Meta ads
67%
Contact info
Total Stores
103
Active Magento stores
New (30d)
6
Newly added in the last 30 days
Avg. Products
4,605
Among 91 stores with catalog data
Avg. Price
$381
Among 54 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

14 7 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

6 new stores were added in the past 30 days (6% of the total), showing steady growth. This is below the Magento average of 29%.

Products & categories

How many products stores carry, plus category breakdown.

10-49 3 · 3%
50-199 12 · 13%
200-999 20 · 22%
1k-4.9k 29 · 32%
5k+ 27 · 30%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
1% coverage
Health
1% coverage
Home & Garden
1% coverage

Among stores with catalog data, larger catalogs are most common — the 1k-4.9k range leads. The average store carries 4,605 products. That's larger than the Magento average of 3,774. The strongest country concentrations are United Kingdom, Netherlands, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 12 · 22%
$25-$49 15 · 28%
$50-$99 12 · 22%
$100-$199 11 · 20%
$500+ 4 · 7%
Store currencies
USD 21 EUR 20 GBP 7 AOA 5 AUD 2 CAD 2 AED 1 ARS 1

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $381 because some stores price much higher, pulling it up. That's below the Magento average of $633.

Social media platforms

Facebook (49%), Instagram (49%), Twitter / X (31%).

Facebook
49%
Instagram
49%
Twitter / X
31%
YouTube
26%
Pinterest
10%
TikTok
10%
LinkedIn
6%

Social media adoption is strong at 62%, and 1% of stores run Meta ad campaigns. That's 7 percentage points above the Magento average of 55%.

Marketing & analytics tools

Google Tag Manager (47%), Google Analytics (40%), Google Ads (5%).

Google Tag Manager
47%
Google Analytics
40%
Google Ads
5%
Facebook Pixel
4%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

748 products $7 avg 17 ads
Adult incontinence supplies medicaid supplies
3,361 products $123 avg
Adult gay sex toys bdsm gear
4,154 products $30 avg
Adult sex toys erotic products
1,576 products $26 avg
Adult gay sex toys sex shop
522 products $65 avg
Adult realistic masturbator kunstvagina
230 products $14321 avg
Adult adult stores erotic products
25 products $47 avg
Adult adult toys online discreet delivery toys
1,310 products $32 avg
Adult incontinence products discreet delivery
61 products $151 avg
Adult men's sex toys male sexual wellness
4,871 products
Adult sex toys erotic products
2,135 products $94 avg
Adult women lingerie online shapewear online
2,060 products $42 avg
Adult sex shop erotic products

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FAQ

How many Magento Adult stores are there?

We currently track 103 active Magento stores in the Adult segment.

Are Magento Adult stores growing?

Yes. In the last 30 days, 6 new stores were indexed in the Adult segment, showing a 6% monthly growth rate.

What is the average product price in Magento Adult stores?

Among stores with pricing data, the average listed price is about $381, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.