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Updated Apr 27, 2026
Magento

112 Magento Stores in Estonia: Stats & Trends (2026)

We track 112 active Magento stores in Estonia, with 21 newly added in the last 30 days (19% of the current base). Among stores with catalog data, the most common product count range is 5k+, with prices typically in the Under $25 range. The leading categories are Hardware, Home & Garden, Sporting Goods. 71% maintain social media profiles — Facebook leads — and 12% run Meta ad campaigns.

71%
Social media
12%
Meta ads
86%
Contact info
Total Stores
112
Active Magento stores
New (30d)
21
Newly added in the last 30 days
Avg. Products
8,640
Among 82 stores with catalog data
Avg. Price
$123
Among 33 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

20 10 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

21 new stores were added in the past 30 days — 19% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

10-49 3 · 4%
50-199 8 · 10%
200-999 6 · 7%
1k-4.9k 31 · 38%
5k+ 34 · 41%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Hardware
7% coverage
Home & Garden
7% coverage
Sporting Goods
7% coverage
Electronics
5% coverage
Vehicles & Parts
4% coverage
Baby & Kids
4% coverage
Beauty & Cosmetics
4% coverage
Health
4% coverage
Adult
3% coverage
Apparel & Accessories
3% coverage

Among stores with catalog data, larger catalogs are most common — the 5k+ range leads. The average store carries 8,640 products. That's larger than the Magento average of 4,352. The most popular store categories in this market are Hardware, Home & Garden, Sporting Goods.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 15 · 45%
$25-$49 7 · 21%
$50-$99 2 · 6%
$100-$199 3 · 9%
$200-$499 3 · 9%
$500+ 3 · 9%
Store currencies
EUR 33 ALL 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $123 because some stores price much higher, pulling it up. That's below the Magento average of $572.

Social media platforms

Facebook (69%), Instagram (55%), YouTube (21%).

Facebook
69%
Instagram
55%
YouTube
21%
TikTok
12%
LinkedIn
7%
Twitter / X
2%
Pinterest
1%

Social media engagement is exceptionally high: 71% of stores maintain social profiles and 12% run Meta ads.

Marketing & analytics tools

Google Tag Manager (79%), Google Analytics (39%), Facebook Pixel (29%).

Google Tag Manager
79%
Google Analytics
39%
Facebook Pixel
29%
Google Ads
8%
TikTok Pixel
5%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

1,462 products $40 avg 4 ads
Baby & Kids baby gear strollers
158 products $20 avg
Health medical devices health products
4,156 products $796 avg
Home & Garden rugs carpets
2,270 products $16 avg
Toys & Games childrens motor equipment kids riding gear
16 products $224 avg 2 ads
Home & Garden furniture home decor
1,118 products $42 avg
Vehicles & Parts racing suspension nissan parts
3,000 products
Hardware tools hardware store
1,741 products $21 avg
Sporting Goods sports equipment fitness gear
2,313 products
Beauty & Cosmetics cosmetics beauty products
893 products
Apparel & Accessories socks womens socks
118 products
Electronics uv disinfection uv lamp

Want the full dataset?

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FAQ

How many Magento stores are in Estonia?

Our database tracks 112 active Magento stores in Estonia.

How fast is the Estonia Magento market growing?

In the past 30 days, 21 new Magento stores were indexed in Estonia, reflecting a 19% monthly growth rate.

What is the average catalog size for Estonia Magento stores?

Among Magento stores in Estonia with catalog data, the average is about 8,640 products. The most common catalog size range is 5k+.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.