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Magento subcategory analytics
Subcategory
Updated June 29, 2026
Magento

56 Magento Adult Toys Stores: Stats & Market Data (2026)

56 active Magento stores fall into the Adult Toys segment, with 1 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 5k+, with prices typically in the $25-$49 range. The leading categories are Adult, Health. 66% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

66%
Social media
2%
Meta ads
62%
Contact info
Total Stores
56
Active Magento stores
New (30d)
1
Newly added in the last 30 days
Avg. Products
5,166
Among 52 stores with catalog data
Avg. Price
$131
Among 30 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

7 3 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

1 new stores were added in the past 30 days (2% of the total). Growth has slowed, but new stores are still opening. This is below the Magento average of 23%.

Products & categories

How many products stores carry, plus category breakdown.

10-49 2 · 4%
50-199 5 · 10%
200-999 12 · 23%
1k-4.9k 15 · 29%
5k+ 18 · 35%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Adult
100% coverage
Health
2% coverage

Among stores with catalog data, larger catalogs are most common — the 5k+ range leads. The average store carries 5,166 products. That's larger than the Magento average of 3,454. The strongest country concentrations are Netherlands, Australia, Estonia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 6 · 20%
$25-$49 12 · 40%
$50-$99 3 · 10%
$100-$199 7 · 23%
$500+ 2 · 7%
Store currencies
EUR 12 USD 8 AOA 3 AUD 2 CAD 2 GBP 2 CHF 1 IDR 1

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $131 because some stores price much higher, pulling it up. That's below the Magento average of $598.

Social media platforms

Facebook (50%), Instagram (46%), Twitter / X (41%).

Facebook
50%
Instagram
46%
Twitter / X
41%
YouTube
27%
Pinterest
12%
TikTok
9%
LinkedIn
7%

Social media adoption is strong at 66%, and 2% of stores run Meta ad campaigns. That's 14 percentage points above the Magento average of 52%.

Marketing & analytics tools

Google Tag Manager (50%), Google Analytics (38%), Google Ads (5%).

Google Tag Manager
50%
Google Analytics
38%
Google Ads
5%
Facebook Pixel
4%
TikTok Pixel
2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

4,154 products $30 avg
Adult Erotic Products Sexual Wellness
2,060 products $42 avg
Adult Erotic Products Sexual Wellness
530 products $40 avg
Adult Erotic Products
645 products $48 avg
Adult Erotic Products Sexual Wellness
4,778 products
Adult Erotic Products Sexual Wellness
165 products $135 avg
Adult Erotic Products Sexual Wellness
115 products $51 avg
Adult

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FAQ

How many Magento Adult Toys stores are there?

We currently track 56 active Magento stores in the Adult Toys segment.

Are Magento Adult Toys stores growing?

Yes. In the last 30 days, 1 new stores were indexed in the Adult Toys segment, showing a 2% monthly growth rate.

What is the average product price in Magento Adult Toys stores?

Among stores with pricing data, the average listed price is about $131, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.