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Magento subcategory analytics
Subcategory
Updated May 18, 2026
Magento

59 Magento Adult Toys Stores: Stats & Market Data (2026)

59 active Magento stores fall into the Adult Toys segment, with 13 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 5k+, with prices typically in the $100-$199 range. The leading categories are Adult, Health. 64% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

64%
Social media
2%
Meta ads
66%
Contact info
Total Stores
59
Active Magento stores
New (30d)
13
Newly added in the last 30 days
Avg. Products
4,463
Among 54 stores with catalog data
Avg. Price
$149
Among 30 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

7 3 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

13 new stores were added in the past 30 days — 22% of the total, making this one of the fastest-growing areas on the platform. This is below the Magento average of 39%.

Products & categories

How many products stores carry, plus category breakdown.

10-49 2 · 4%
50-199 7 · 13%
200-999 14 · 26%
1k-4.9k 14 · 26%
5k+ 17 · 31%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Adult
100% coverage
Health
2% coverage

Among stores with catalog data, larger catalogs are most common — the 5k+ range leads. The average store carries 4,463 products. That's larger than the Magento average of 4,032. The strongest country concentrations are Netherlands, Australia, Estonia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 7 · 23%
$25-$49 7 · 23%
$50-$99 5 · 17%
$100-$199 8 · 27%
$200-$499 1 · 3%
$500+ 2 · 7%
Store currencies
USD 13 EUR 10 AOA 3 GBP 3 AUD 2 CHF 1 TRY 1

Among stores with pricing data, prices skew higher — the most common range is $100-$199, and the average listed price is $149. That's below the Magento average of $710.

Social media platforms

Facebook (51%), Instagram (49%), Twitter / X (37%).

Facebook
51%
Instagram
49%
Twitter / X
37%
YouTube
29%
Pinterest
14%
TikTok
12%
LinkedIn
7%

Social media adoption is strong at 64%, and 2% of stores run Meta ad campaigns. That's 9 percentage points above the Magento average of 55%.

Marketing & analytics tools

Google Tag Manager (54%), Google Analytics (39%), Google Ads (5%).

Google Tag Manager
54%
Google Analytics
39%
Google Ads
5%
Facebook Pixel
3%
TikTok Pixel
2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,346 products $22 avg
Adult gay adult shop sex toys
25 products $47 avg
Adult adult toys online discreet delivery toys
256 products $1182 avg
Adult adult toys erotic products
1,573 products $52 avg
Adult gay sex toys sex shop
939 products $36 avg
Adult anal sex toys butt plugs
165 products $187 avg
Adult sex toys erotic products
4,778 products
Adult adult toys sexual wellness
530 products $40 avg
Adult bdsm leather bondage
3,361 products $119 avg
Adult gay sex toys bdsm gear
43 products $165 avg
Adult bdsm gear femdom toys
748 products $7 avg 13 ads
Adult incontinence supplies medicaid supplies

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FAQ

How many Magento Adult Toys stores are there?

We currently track 59 active Magento stores in the Adult Toys segment.

Are Magento Adult Toys stores growing?

Yes. In the last 30 days, 13 new stores were indexed in the Adult Toys segment, showing a 22% monthly growth rate.

What is the average product price in Magento Adult Toys stores?

Among stores with pricing data, the average listed price is about $149, with the most common pricing band at $100-$199.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.