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BigCommerce category analytics
Category
Updated Apr 6, 2026
BigCommerce

190 BigCommerce Baby & Kids Stores: Stats & Market Data (2026)

190 active BigCommerce stores fall into the Baby & Kids segment, with 1 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. 78% maintain social media profiles — Facebook leads — and 5% run Meta ad campaigns.

78%
Social media
5%
Meta ads
60%
Contact info
Total Stores
190
Active BigCommerce stores
New (30d)
1
Newly added in the last 30 days
Avg. Products
1,691
Among 189 stores with catalog data
Avg. Price
$63
Among 126 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3 1 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

1 new stores were added in the past 30 days (1% of the total). Growth is slow, suggesting this is a mature or saturated space.

Products & categories

How many products stores carry, plus category breakdown.

1-9 7 · 4%
10-49 27 · 14%
50-199 43 · 23%
200-999 61 · 32%
1k-4.9k 43 · 23%
5k+ 8 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
21% coverage
Celebrations & Gifts
14% coverage
Home & Garden
11% coverage
Toys & Games
7% coverage
Beauty & Cosmetics
7% coverage
Health
5% coverage
Arts & Entertainment
5% coverage
Education & Courses
2% coverage
Food & Beverages
2% coverage
Books & Literature
2% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 1,691 products per store. That's smaller than the BigCommerce average of 2,561. The strongest country concentrations are Australia, United Kingdom, New Zealand.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 55 · 44%
$25-$49 30 · 24%
$50-$99 29 · 23%
$100-$199 5 · 4%
$200-$499 6 · 5%
$500+ 1 · 1%
Store currencies
USD 101 AUD 13 EUR 11 CAD 7 GBP 7 NZD 6 AED 2 HKD 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $63 because some stores price much higher, pulling it up. That's below the BigCommerce average of $341.

Social media platforms

Facebook (74%), Instagram (59%), Pinterest (28%).

Facebook
74%
Instagram
59%
Pinterest
28%
Twitter / X
25%
YouTube
21%
TikTok
7%
LinkedIn
7%

Social media engagement is exceptionally high: 78% of stores maintain social profiles and 5% run Meta ads.

Marketing & analytics tools

Google Analytics (66%), Facebook Pixel (47%), Google Tag Manager (26%).

Google Analytics
66%
Facebook Pixel
47%
Google Tag Manager
26%
Google Ads
13%
Pinterest Pixel
8%
TikTok Pixel
6%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

3,911 products $19 avg 4 ads
Baby & Kids baby-products baby-gifts
249 products $144 avg 8 ads
Apparel & Accessories Baby & Kids luxury cashmere clothing personalised cashmere
1,798 products $26 avg 5 ads
Health Baby & Kids Education & Courses midwife supplies infant scales
91 products $377 avg
Education & Courses Baby & Kids fatherhood resources parenting guides
21 products $81 avg
Baby & Kids Apparel & Accessories child carrier toddler backpack
67 products $20 avg
Baby & Kids baby clothes baby feeding
572 products $68 avg
Baby & Kids baby clothes infant outfits
30 products $15 avg
Baby & Kids Celebrations & Gifts wooden toys baby products
295 products $87 avg
Baby & Kids Office Supplies Wedding custom embossers guest books
54 products $244 avg
Baby & Kids baby-food baby-formula
204 products $48 avg
Celebrations & Gifts Baby & Kids birthday dolls josef original dolls
574 products $61 avg
Baby & Kids Apparel & Accessories kids outdoor products family outdoor gear

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FAQ

How many BigCommerce Baby & Kids stores are there?

We currently track 190 active BigCommerce stores in the Baby & Kids segment.

Are BigCommerce Baby & Kids stores growing?

Yes. In the last 30 days, 1 new stores were indexed in the Baby & Kids segment, showing a 1% monthly growth rate.

What is the average product price in BigCommerce Baby & Kids stores?

Among stores with pricing data, the average listed price is about $63, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.