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Topic
Updated May 4, 2026
BigCommerce

38 BigCommerce Optics Stores: Stats & Market Data (2026)

38 active BigCommerce stores fall into the Optics segment, with 6 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the $200-$499 range. The leading categories are Electronics, Sporting Goods, Vehicles & Parts. 58% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

58%
Social media
3%
Meta ads
74%
Contact info
Total Stores
38
Active BigCommerce stores
New (30d)
6
Newly added in the last 30 days
Avg. Products
2,042
Among 38 stores with catalog data
Avg. Price
$885
Among 27 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

4 2 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

6 new stores were added in the past 30 days — 16% of the total, making this one of the fastest-growing areas on the platform. This is above the BigCommerce average of 12%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2 · 5%
10-49 5 · 13%
50-199 8 · 21%
200-999 12 · 32%
1k-4.9k 8 · 21%
5k+ 3 · 8%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Electronics
34% coverage
Sporting Goods
16% coverage
Vehicles & Parts
16% coverage
Hardware
8% coverage
Business & Industrial
3% coverage
Health
3% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 2,042 products per store. That's smaller than the BigCommerce average of 2,651. The strongest country concentrations are United States, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

$25-$49 2 · 7%
$50-$99 4 · 15%
$200-$499 12 · 44%
$500+ 9 · 33%
Store currencies
USD 27 AUD 1 CAD 1

Among stores with pricing data, prices skew higher — the most common range is $200-$499, and the average listed price is $885. That's above the BigCommerce average of $348.

Social media platforms

Instagram (58%), Facebook (47%), YouTube (29%).

Instagram
58%
Facebook
47%
YouTube
29%
Twitter / X
18%
Pinterest
8%
LinkedIn
5%

Social media adoption is strong at 58%, and 3% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (55%), Google Tag Manager (24%), Facebook Pixel (18%).

Google Analytics
55%
Google Tag Manager
24%
Facebook Pixel
18%
Google Ads
13%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

218 products $2702 avg
212 products $25 avg
705 products $1676 avg
Electronics optics riflescopes
2,339 products $310 avg
Business & Industrial ppe survival gear
286 products $215 avg
165 products $36 avg
Electronics optics riflescopes
65 products $211 avg
Vehicles & Parts Sporting Goods gun parts firearm accessories
1,904 products $308 avg
Electronics scope riflescope
1,455 products $2424 avg
Hardware gun store firearms shop
18 products $279 avg
Electronics night vision optics
171 products
Electronics optics riflescopes

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FAQ

How many BigCommerce Optics stores are there?

We currently track 38 active BigCommerce stores in the Optics segment.

Are BigCommerce Optics stores growing?

Yes. In the last 30 days, 6 new stores were indexed in the Optics segment, showing a 16% monthly growth rate.

What is the average product price in BigCommerce Optics stores?

Among stores with pricing data, the average listed price is about $885, with the most common pricing band at $200-$499.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.