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Updated Apr 6, 2026
Magento

189 Magento Baby & Kids Stores: Stats & Market Data (2026)

189 active Magento stores fall into the Baby & Kids segment, with 7 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1k-4.9k, with prices typically in the $50-$99 range. 92% maintain social media profiles — Facebook leads — and 24% run Meta ad campaigns.

92%
Social media
24%
Meta ads
77%
Contact info
Total Stores
189
Active Magento stores
New (30d)
7
Newly added in the last 30 days
Avg. Products
4,437
Among 170 stores with catalog data
Avg. Price
$151
Among 100 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

8 4 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

7 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

10-49 7 · 4%
50-199 20 · 12%
200-999 38 · 22%
1k-4.9k 60 · 35%
5k+ 45 · 26%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
5% coverage
Apparel & Accessories
4% coverage
Home & Garden
4% coverage
Celebrations & Gifts
3% coverage
Health
3% coverage
Furniture
2% coverage
Beauty & Cosmetics
1% coverage
Books & Literature
1% coverage
Arts & Entertainment
1% coverage
Education & Courses
1% coverage
Electronics
1% coverage

Among stores with catalog data, larger catalogs are most common — the 1k-4.9k range leads. The average store carries 4,437 products. The strongest country concentrations are United Kingdom, Germany, Netherlands.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 21 · 21%
$25-$49 21 · 21%
$50-$99 24 · 24%
$100-$199 15 · 15%
$200-$499 13 · 13%
$500+ 6 · 6%
Store currencies
EUR 53 GBP 16 USD 15 AED 5 CHF 3 SGD 3 ARS 2 CAD 2

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $151. That's below the Magento average of $563.

Social media platforms

Facebook (87%), Instagram (83%), YouTube (41%).

Facebook
87%
Instagram
83%
YouTube
41%
TikTok
25%
Twitter / X
23%
Pinterest
14%
LinkedIn
10%

Social media engagement is exceptionally high: 92% of stores maintain social profiles and 24% run Meta ads. That's 17 percentage points above the Magento average of 75%.

Marketing & analytics tools

Google Tag Manager (77%), Google Analytics (42%), Facebook Pixel (25%).

Google Tag Manager
77%
Google Analytics
42%
Facebook Pixel
25%
Google Ads
7%
TikTok Pixel
3%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

4,663 products $32 avg 7 ads
Baby & Kids baby clothes baby boy clothes
146 products $680 avg 4 ads
Baby & Kids premium baby strollers baby car seats
1,637 products $117 avg
Home & Garden Toys & Games Baby & Kids sustainable furniture children's decor
1,224 products $318 avg
Baby & Kids baby products children's furniture
4,794 products $66 avg 8 ads
Apparel & Accessories Baby & Kids melissa shoes jelly sandals
367 products $109 avg
Baby & Kids baby carriers strollers
1,057 products $54 avg
Baby & Kids baby products children's room
951 products $19 avg
Baby & Kids baby clothes organic baby clothes
3,575 products $837 avg
Baby & Kids Home & Garden playground equipment kids outdoor play
1,719 products $35 avg
Baby & Kids Toys & Games children products educational toys
2,396 products $15 avg
Baby & Kids premature babies clothing toddler clothing
997 products $468 avg 1 ads
Baby & Kids children strollers

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FAQ

How many Magento Baby & Kids stores are there?

We currently track 189 active Magento stores in the Baby & Kids segment.

Are Magento Baby & Kids stores growing?

Yes. In the last 30 days, 7 new stores were indexed in the Baby & Kids segment, showing a 4% monthly growth rate.

What is the average product price in Magento Baby & Kids stores?

Among stores with pricing data, the average listed price is about $151, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.