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BigCommerce category analytics
Category
Updated Apr 6, 2026
BigCommerce

642 BigCommerce Toys & Games Stores: Stats & Market Data (2026)

642 active BigCommerce stores fall into the Toys & Games segment, with 8 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. 78% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

78%
Social media
4%
Meta ads
56%
Contact info
Total Stores
642
Active BigCommerce stores
New (30d)
8
Newly added in the last 30 days
Avg. Products
3,872
Among 633 stores with catalog data
Avg. Price
$174
Among 470 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

9 4 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

8 new stores were added in the past 30 days (1% of the total). Growth is slow, suggesting this is a mature or saturated space.

Products & categories

How many products stores carry, plus category breakdown.

1-9 18 · 3%
10-49 60 · 9%
50-199 113 · 18%
200-999 179 · 28%
1k-4.9k 156 · 25%
5k+ 107 · 17%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
11% coverage
Arts & Entertainment
8% coverage
Home & Garden
7% coverage
Celebrations & Gifts
5% coverage
Electronics
4% coverage
Books & Literature
4% coverage
Sporting Goods
4% coverage
Hardware
2% coverage
Baby & Kids
2% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 3,872 products per store. That's larger than the BigCommerce average of 2,561. The strongest country concentrations are United Kingdom, Australia, United States.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 199 · 42%
$25-$49 120 · 26%
$50-$99 72 · 15%
$100-$199 34 · 7%
$200-$499 23 · 5%
$500+ 22 · 5%
Store currencies
USD 429 GBP 26 AUD 24 CAD 12 EUR 8 NZD 4 AED 3 PLN 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $174 because some stores price much higher, pulling it up. That's below the BigCommerce average of $341.

Social media platforms

Facebook (71%), Instagram (54%), Twitter / X (34%).

Facebook
71%
Instagram
54%
Twitter / X
34%
YouTube
28%
Pinterest
18%
TikTok
7%
LinkedIn
5%

Social media engagement is exceptionally high: 78% of stores maintain social profiles and 4% run Meta ads.

Marketing & analytics tools

Google Analytics (58%), Facebook Pixel (39%), Google Tag Manager (15%).

Google Analytics
58%
Facebook Pixel
39%
Google Tag Manager
15%
Google Ads
12%
TikTok Pixel
5%
Pinterest Pixel
3%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

4,479 products $19 avg 2 ads
Antiques & Collectibles Toys & Games military gifts model kits
862 products $21 avg 2 ads
Toys & Games Arts & Entertainment dc comics superman
596 products 2 ads
Toys & Games branded toy store children's toys
895 products $180 avg
Toys & Games collectibles action figures
58 products $41 avg
Toys & Games collectible cards pokemon
263 products $19 avg
Toys & Games Apparel & Accessories Celebrations & Gifts kawaii gifts blind box toys
12 products $111 avg
Toys & Games gymnastics sports
1,058 products $8 avg
Toys & Games Arts & Entertainment anime gamer
97 products $88 avg
Apparel & Accessories Toys & Games watch dogs merch watch dogs apparel
1,579 products $33 avg
Toys & Games Arts & Entertainment collectibles limited-edition
435 products $25 avg
Apparel & Accessories Animals & Pet Supplies Toys & Games mens tops kids clothing
139 products $47 avg
Toys & Games Arts & Entertainment building toys science kits

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FAQ

How many BigCommerce Toys & Games stores are there?

We currently track 642 active BigCommerce stores in the Toys & Games segment.

Are BigCommerce Toys & Games stores growing?

Yes. In the last 30 days, 8 new stores were indexed in the Toys & Games segment, showing a 1% monthly growth rate.

What is the average product price in BigCommerce Toys & Games stores?

Among stores with pricing data, the average listed price is about $174, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.