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Magento subcategory analytics
Subcategory
Updated Apr 6, 2026
Magento

292 Magento Vitamins & Supplements Stores: Stats & Market Data (2026)

292 active Magento stores fall into the Vitamins & Supplements segment, with 11 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the $25-$49 range. The leading categories are Health, Beauty & Cosmetics, Food & Beverages. 88% maintain social media profiles — Facebook leads — and 19% run Meta ad campaigns.

88%
Social media
19%
Meta ads
75%
Contact info
Total Stores
292
Active Magento stores
New (30d)
11
Newly added in the last 30 days
Avg. Products
3,801
Among 243 stores with catalog data
Avg. Price
$44
Among 154 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

11 5 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

11 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1 · 0%
10-49 12 · 5%
50-199 61 · 25%
200-999 77 · 32%
1k-4.9k 53 · 22%
5k+ 39 · 16%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
100% coverage
Beauty & Cosmetics
13% coverage
Food & Beverages
7% coverage
Home & Garden
1% coverage
Sporting Goods
1% coverage
Adult 1 Animals & Pet Supplies 1 Baby & Kids 1 Books & Literature 1 Electronics 1 Toys & Games 1

Among stores with catalog data, the 200-999 product range is most common. The average is 3,801 products per store. That's smaller than the Magento average of 4,445. The strongest country concentrations are United Kingdom, Italy, Netherlands.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 59 · 38%
$25-$49 66 · 43%
$50-$99 20 · 13%
$100-$199 6 · 4%
$200-$499 2 · 1%
$500+ 1 · 1%
Store currencies
EUR 68 USD 23 GBP 15 AUD 14 PLN 8 RON 8 BRL 7 CHF 4

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $44 because some stores price much higher, pulling it up. That's below the Magento average of $563.

Social media platforms

Facebook (79%), Instagram (76%), YouTube (25%).

Facebook
79%
Instagram
76%
YouTube
25%
Twitter / X
18%
LinkedIn
15%
TikTok
12%
Pinterest
5%

Social media engagement is exceptionally high: 88% of stores maintain social profiles and 19% run Meta ads. That's 13 percentage points above the Magento average of 75%.

Marketing & analytics tools

Google Tag Manager (75%), Google Analytics (41%), Facebook Pixel (24%).

Google Tag Manager
75%
Google Analytics
41%
Facebook Pixel
24%
Google Ads
18%
TikTok Pixel
4%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

1,089 products $33 avg 11 ads
Health multivitamins minerals
162 products $13 avg 14 ads
Health whey protein chocolate flavor
424 products $87 avg 5 ads
Health weight loss detox
72 products $19 avg 2 ads
Health Beauty & Cosmetics supplements fitness
978 products $34 avg 23 ads
Health natural health supplements hormonal balance
96 products $13 avg
Health health products wellness supplements
3,458 products $17 avg
Health online pharmacy parapharmacy products
317 products $36 avg
Health phd nutrition protein powder
4,097 products $15 avg
Health health supplements vitamins
176 products $98 avg
Health medicinal mushrooms dietary supplements
393 products $24 avg
Health Beauty & Cosmetics natural supplements organic cosmetics
569 products $32 avg
Health Food & Beverages complementary medicine dietary supplements

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FAQ

How many Magento Vitamins & Supplements stores are there?

We currently track 292 active Magento stores in the Vitamins & Supplements segment.

Are Magento Vitamins & Supplements stores growing?

Yes. In the last 30 days, 11 new stores were indexed in the Vitamins & Supplements segment, showing a 4% monthly growth rate.

What is the average product price in Magento Vitamins & Supplements stores?

Among stores with pricing data, the average listed price is about $44, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.