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BigCommerce subcategory analytics
Subcategory
Updated Apr 6, 2026
BigCommerce

77 BigCommerce Baby Gear & Strollers Stores: Stats & Market Data (2026)

77 active BigCommerce stores fall into the Baby Gear & Strollers segment, with 1 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Home & Garden, Apparel & Accessories. 81% maintain social media profiles — Facebook leads — and 5% run Meta ad campaigns.

81%
Social media
5%
Meta ads
68%
Contact info
Total Stores
77
Active BigCommerce stores
New (30d)
1
Newly added in the last 30 days
Avg. Products
2,317
Among 76 stores with catalog data
Avg. Price
$84
Among 53 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3 1 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

1 new stores were added in the past 30 days (1% of the total). Growth is slow, suggesting this is a mature or saturated space.

Products & categories

How many products stores carry, plus category breakdown.

1-9 4 · 5%
10-49 13 · 17%
50-199 16 · 21%
200-999 22 · 29%
1k-4.9k 16 · 21%
5k+ 5 · 7%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
100% coverage
Home & Garden
9% coverage
Apparel & Accessories
8% coverage
Celebrations & Gifts
8% coverage
Beauty & Cosmetics
6% coverage
Toys & Games
6% coverage
Health
5% coverage
Education & Courses
3% coverage
Food & Beverages
3% coverage
Arts & Entertainment
1% coverage
Books & Literature
1% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 2,317 products per store. That's smaller than the BigCommerce average of 2,561. The strongest country concentrations are Australia, United Kingdom, Ireland.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 18 · 34%
$25-$49 15 · 28%
$50-$99 13 · 25%
$100-$199 3 · 6%
$200-$499 3 · 6%
$500+ 1 · 2%
Store currencies
USD 40 EUR 5 AUD 4 CAD 4 GBP 4 NZD 3 AED 2 TZS 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $84 because some stores price much higher, pulling it up. That's below the BigCommerce average of $341.

Social media platforms

Facebook (75%), Instagram (58%), Pinterest (29%).

Facebook
75%
Instagram
58%
Pinterest
29%
YouTube
25%
Twitter / X
23%
TikTok
10%
LinkedIn
6%

Social media engagement is exceptionally high: 81% of stores maintain social profiles and 5% run Meta ads. That's 8 percentage points above the BigCommerce average of 73%.

Marketing & analytics tools

Google Analytics (71%), Facebook Pixel (47%), Google Tag Manager (32%).

Google Analytics
71%
Facebook Pixel
47%
Google Tag Manager
32%
Google Ads
21%
Pinterest Pixel
10%
TikTok Pixel
8%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

3,911 products $19 avg 4 ads
Baby & Kids baby-products baby-gifts
1,798 products $26 avg 5 ads
Health Baby & Kids Education & Courses midwife supplies infant scales
21 products $81 avg
Baby & Kids Apparel & Accessories child carrier toddler backpack
30 products $15 avg
Baby & Kids Celebrations & Gifts wooden toys baby products
54 products $244 avg
Baby & Kids baby-food baby-formula
131 products $1448 avg
Baby & Kids baby-strollers baby-products
112 products $19 avg
Baby & Kids toddler feeding set trainer cup
1,051 products $37 avg
Baby & Kids new in playpens
190 products $23 avg
Home & Garden Hardware Baby & Kids baby scales kitchen scales
3,811 products $4 avg
Baby & Kids baby kids
110 products $74 avg
Baby & Kids baby gifts baby accessories

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FAQ

How many BigCommerce Baby Gear & Strollers stores are there?

We currently track 77 active BigCommerce stores in the Baby Gear & Strollers segment.

Are BigCommerce Baby Gear & Strollers stores growing?

Yes. In the last 30 days, 1 new stores were indexed in the Baby Gear & Strollers segment, showing a 1% monthly growth rate.

What is the average product price in BigCommerce Baby Gear & Strollers stores?

Among stores with pricing data, the average listed price is about $84, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.