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BigCommerce topic analytics
Topic
Updated Apr 27, 2026
BigCommerce

196 BigCommerce Fashion Stores: Stats & Market Data (2026)

196 active BigCommerce stores fall into the Fashion segment, with 12 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Jewelry & Watches. 71% maintain social media profiles — Facebook leads — and 6% run Meta ad campaigns.

71%
Social media
6%
Meta ads
48%
Contact info
Total Stores
196
Active BigCommerce stores
New (30d)
12
Newly added in the last 30 days
Avg. Products
1,313
Among 195 stores with catalog data
Avg. Price
$135
Among 141 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

12 6 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

12 new stores were added in the past 30 days (6% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 12 · 6%
10-49 33 · 17%
50-199 46 · 24%
200-999 64 · 33%
1k-4.9k 27 · 14%
5k+ 13 · 7%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
97% coverage
Home & Garden
6% coverage
Jewelry & Watches
5% coverage
Arts & Entertainment
3% coverage
Celebrations & Gifts
2% coverage
Toys & Games
2% coverage
Beauty & Cosmetics
1% coverage
Food & Beverages
1% coverage
Baby & Kids
1% coverage
Hardware
1% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 1,313 products per store. That's smaller than the BigCommerce average of 2,634. The strongest country concentrations are United Kingdom, Australia, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 20 · 14%
$25-$49 43 · 30%
$50-$99 35 · 25%
$100-$199 20 · 14%
$200-$499 17 · 12%
$500+ 6 · 4%
Store currencies
USD 132 EUR 11 GBP 10 AUD 9 CAD 8 NZD 2 ZAR 2 BSD 1

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $135 because some stores price much higher, pulling it up. That's below the BigCommerce average of $340.

Social media platforms

Facebook (62%), Instagram (57%), Twitter / X (24%).

Facebook
62%
Instagram
57%
Twitter / X
24%
Pinterest
22%
YouTube
13%
TikTok
9%
LinkedIn
6%

Social media engagement is exceptionally high: 71% of stores maintain social profiles and 6% run Meta ads.

Marketing & analytics tools

Google Analytics (52%), Facebook Pixel (47%), Google Tag Manager (20%).

Google Analytics
52%
Facebook Pixel
47%
Google Tag Manager
20%
TikTok Pixel
16%
Google Ads
9%
Pinterest Pixel
9%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

1,053 products $33 avg 5 ads
Apparel & Accessories clothing accessories
554 products $77 avg 1 ads
Apparel & Accessories fashion women's clothing
213 products $49 avg
Apparel & Accessories clothing store fashion
2,779 products $76 avg
Apparel & Accessories Home & Garden fashion home decor
1,133 products $1172 avg
Apparel & Accessories designer clothing boutique
43 products $1781 avg
Apparel & Accessories Beauty & Cosmetics Home & Garden women fashion
1,444 products $224 avg 3 ads
Apparel & Accessories clothing fashion
364 products $54 avg
Apparel & Accessories Food & Beverages fashion food
215 products $10 avg
Apparel & Accessories women's clothing fashion
20 products $5 avg
Apparel & Accessories fashion clothing
66 products $250 avg
Apparel & Accessories fashion clothing
122 products $45 avg
Apparel & Accessories clothing store fashion

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FAQ

How many BigCommerce Fashion stores are there?

We currently track 196 active BigCommerce stores in the Fashion segment.

Are BigCommerce Fashion stores growing?

Yes. In the last 30 days, 12 new stores were indexed in the Fashion segment, showing a 6% monthly growth rate.

What is the average product price in BigCommerce Fashion stores?

Among stores with pricing data, the average listed price is about $135, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.