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Updated Apr 6, 2026
Magento

77 Magento Adult Stores: Stats & Market Data (2026)

77 active Magento stores fall into the Adult segment, with 2 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 5k+, with prices typically in the Under $25 range. 64% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

64%
Social media
4%
Meta ads
69%
Contact info
Total Stores
77
Active Magento stores
New (30d)
2
Newly added in the last 30 days
Avg. Products
5,027
Among 63 stores with catalog data
Avg. Price
$454
Among 41 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2 1 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

2 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

10-49 1 · 2%
50-199 8 · 13%
200-999 13 · 21%
1k-4.9k 20 · 32%
5k+ 21 · 33%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
1% coverage
Home & Garden
1% coverage

Among stores with catalog data, larger catalogs are most common — the 5k+ range leads. The average store carries 5,027 products. That's larger than the Magento average of 4,445. The strongest country concentrations are United Kingdom, Netherlands, Argentina.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 13 · 32%
$25-$49 9 · 22%
$50-$99 8 · 20%
$100-$199 8 · 20%
$500+ 3 · 7%
Store currencies
USD 17 EUR 12 AOA 5 GBP 5 ARS 2 AUD 2 AED 1 TRY 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $454 because some stores price much higher, pulling it up. That's below the Magento average of $563.

Social media platforms

Facebook (55%), Instagram (47%), Twitter / X (32%).

Facebook
55%
Instagram
47%
Twitter / X
32%
YouTube
26%
Pinterest
12%
TikTok
9%
LinkedIn
8%

Social media adoption is strong at 64%, and 4% of stores run Meta ad campaigns. That's 11 percentage points below the Magento average of 75%.

Marketing & analytics tools

Google Tag Manager (45%), Google Analytics (42%), Facebook Pixel (5%).

Google Tag Manager
45%
Google Analytics
42%
Facebook Pixel
5%
Google Ads
5%
TikTok Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

220 products $14094 avg
Adult adult stores erotic products
43 products $189 avg
Adult bdsm gear femdom toys
1,346 products $27 avg
Adult gay adult shop sex toys
1,569 products $25 avg
Adult gay sex toys sex shop
4,048 products $43 avg
Adult sex toys masturbator
626 products $31 avg
Adult sexual wellness erotic products
1,777 products $26 avg
Adult sex toys lingerie
997 products
Adult sex toys singapore discreet adult store
1,207 products
Adult condoms glijmiddelen
2,060 products $21 avg
Adult sex shop erotic products
550 products
Adult luxury jewelry fine gold jewelry

Want the full dataset?

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FAQ

How many Magento Adult stores are there?

We currently track 77 active Magento stores in the Adult segment.

Are Magento Adult stores growing?

Yes. In the last 30 days, 2 new stores were indexed in the Adult segment, showing a 3% monthly growth rate.

What is the average product price in Magento Adult stores?

Among stores with pricing data, the average listed price is about $454, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.