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Updated June 8, 2026
Magento

40 Magento Sexual Wellness Stores: Stats & Market Data (2026)

40 active Magento stores fall into the Sexual Wellness segment, with 1 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1k-4.9k, with prices typically in the Under $25 range. The leading categories are Adult, Health. 55% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

55%
Social media
2%
Meta ads
65%
Contact info
Total Stores
40
Active Magento stores
New (30d)
1
Newly added in the last 30 days
Avg. Products
4,720
Among 32 stores with catalog data
Avg. Price
$94
Among 24 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

4 2 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

1 new stores were added in the past 30 days (2% of the total). Growth has slowed, but new stores are still opening. This is below the Magento average of 29%.

Products & categories

How many products stores carry, plus category breakdown.

10-49 1 · 3%
50-199 3 · 9%
200-999 7 · 22%
1k-4.9k 11 · 34%
5k+ 10 · 31%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Adult
100% coverage
Health
2% coverage

Among stores with catalog data, larger catalogs are most common — the 1k-4.9k range leads. The average store carries 4,720 products. That's larger than the Magento average of 3,774. The strongest country concentrations are Netherlands, Australia, Italy.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 7 · 29%
$25-$49 5 · 21%
$50-$99 6 · 25%
$100-$199 5 · 21%
$500+ 1 · 4%
Store currencies
EUR 8 USD 7 AOA 3 AED 1 ARS 1 AUD 1 CAD 1 CHF 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $94 because some stores price much higher, pulling it up. That's below the Magento average of $633.

Social media platforms

Instagram (50%), Facebook (48%), Twitter / X (35%).

Instagram
50%
Facebook
48%
Twitter / X
35%
YouTube
28%
Pinterest
15%
TikTok
10%
LinkedIn
5%

Social media adoption is strong at 55%, and 2% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Tag Manager (50%), Google Analytics (35%), Facebook Pixel (5%).

Google Tag Manager
50%
Google Analytics
35%
Facebook Pixel
5%
Google Ads
5%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

748 products $7 avg 17 ads
Adult incontinence supplies medicaid supplies
4,154 products $30 avg
Adult sex toys erotic products
1,576 products $26 avg
Adult gay sex toys sex shop
522 products $65 avg
Adult realistic masturbator kunstvagina
2,060 products $42 avg
Adult sex shop erotic products
1,192 products
Adult condoms glijmiddelen
530 products $40 avg
Adult bdsm leather bondage
86 products
Adult sex toys online lingerie shop
121 products
Adult generic-medicine online-pharmacy
3,361 products $123 avg
Adult gay sex toys bdsm gear
4,092 products
Adult sexual wellness products adult-toys

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FAQ

How many Magento Sexual Wellness stores are there?

We currently track 40 active Magento stores in the Sexual Wellness segment.

Are Magento Sexual Wellness stores growing?

Yes. In the last 30 days, 1 new stores were indexed in the Sexual Wellness segment, showing a 2% monthly growth rate.

What is the average product price in Magento Sexual Wellness stores?

Among stores with pricing data, the average listed price is about $94, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.