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Topic
Updated Apr 6, 2026
Wix

86 Wix Birthday cakes Stores: Stats & Market Data (2026)

86 active Wix stores fall into the Birthday cakes segment, with 2 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Food & Beverages, Celebrations & Gifts, Wedding. 87% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

87%
Social media
1%
Meta ads
99%
Contact info
Total Stores
86
Active Wix stores
New (30d)
2
Newly added in the last 30 days
Avg. Products
84
Among 82 stores with catalog data
Avg. Price
$75
Among 51 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3 1 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

2 new stores were added in the past 30 days (2% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 23 · 28%
10-49 42 · 51%
50-199 10 · 12%
200-999 6 · 7%
1k-4.9k 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Food & Beverages
58% coverage
Celebrations & Gifts
43% coverage
Wedding
5% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 84 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 13 · 25%
$25-$49 17 · 33%
$50-$99 15 · 29%
$100-$199 3 · 6%
$200-$499 2 · 4%
$500+ 1 · 2%
Store currencies
USD 40 GBP 13 CAD 7 EUR 7 AUD 5 JPY 3 SGD 3 ILS 2

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $75 because some stores price much higher, pulling it up. That's below the Wix average of $351.

Social media platforms

Instagram (86%), Facebook (64%), TikTok (12%).

Instagram
86%
Facebook
64%
TikTok
12%
Pinterest
10%
Twitter / X
9%
YouTube
6%
LinkedIn
1%

Social media engagement is exceptionally high: 87% of stores maintain social profiles and 1% run Meta ads. That's 10 percentage points above the Wix average of 77%.

Marketing & analytics tools

Google Ads (2%), Google Tag Manager (2%), Facebook Pixel (1%).

Google Ads
2%
Google Tag Manager
2%
Facebook Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

280 products $167 avg
Food & Beverages cake shop birthday cakes
22 products $24 avg
Food & Beverages birthday cakes online cake shop
12 products $8 avg
Food & Beverages bakery cakes
6 products $3 avg
Food & Beverages cakes bakery
10 products $43 avg
Food & Beverages custom cakes birthday cakes
141 products $57 avg
Celebrations & Gifts cake shop handcrafted cakes
51 products $57 avg
Food & Beverages birthday cakes party cakes
10 products $203 avg
Celebrations & Gifts custom cakes special occasion cakes
17 products $7 avg
Celebrations & Gifts custom cakes desserts
33 products $26 avg
Food & Beverages custom cakes birthday cakes
2,922 products $124 avg
Food & Beverages customized cakes celebration cakes
428 products $79 avg
Food & Beverages cakes birthday cakes

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FAQ

How many Wix Birthday cakes stores are there?

We currently track 86 active Wix stores in the Birthday cakes segment.

Are Wix Birthday cakes stores growing?

Yes. In the last 30 days, 2 new stores were indexed in the Birthday cakes segment, showing a 2% monthly growth rate.

What is the average product price in Wix Birthday cakes stores?

Among stores with pricing data, the average listed price is about $75, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.