Use Cases Features Pricing API Log in
Wix country analytics
Country
Updated June 8, 2026
Wix

115.2K Wix Stores in United States: Stats & Trends (2026)

We track 115,228 active Wix stores in United States, with 27,534 newly added in the last 30 days (24% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Arts & Entertainment, Apparel & Accessories, Home & Garden. 76% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

76%
Social media
1%
Meta ads
76%
Contact info
Total Stores
115,228
Active Wix stores
New (30d)
27,534
Newly added in the last 30 days
Avg. Products
71
Among 114,491 stores with catalog data
Avg. Price
$303
Among 66,891 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

25,435 12,717 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

27,534 new stores were added in the past 30 days — 24% of the total, making this one of the fastest-growing areas on the platform. This is below the Wix average of 36%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 44,058 · 38%
10-49 48,109 · 42%
50-199 15,471 · 14%
200-999 5,691 · 5%
1k-4.9k 1,057 · 1%
5k+ 105 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Arts & Entertainment
12% coverage
Apparel & Accessories
10% coverage
Home & Garden
9% coverage
Food & Beverages
6% coverage
Beauty & Cosmetics
6% coverage
Health
4% coverage
Education & Courses
4% coverage
Celebrations & Gifts
4% coverage
Books & Literature
2% coverage
Sporting Goods
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 71 because some stores carry much larger inventories. The most popular store categories in this market are Arts & Entertainment, Apparel & Accessories, Home & Garden.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 23,233 · 35%
$25-$49 17,014 · 25%
$50-$99 11,960 · 18%
$100-$199 5,270 · 8%
$200-$499 4,467 · 7%
$500+ 4,947 · 7%
Store currencies
USD 113,807 EUR 135 GBP 71 CAD 69 MXN 37 BRL 30 PHP 29 INR 28

Among stores with pricing data, the most common price range is Under $25. The average is higher at $303 because some stores price much higher, pulling it up. That's below the Wix average of $368.

Social media platforms

Instagram (62%), Facebook (58%), YouTube (17%).

Instagram
62%
Facebook
58%
YouTube
17%
Twitter / X
13%
TikTok
12%
LinkedIn
12%
Pinterest
7%

Social media engagement is exceptionally high: 76% of stores maintain social profiles and 1% run Meta ads. That's 12 percentage points above the Wix average of 64%.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (2%), Google Ads (1%).

Google Analytics
3%
Google Tag Manager
2%
Google Ads
1%
Facebook Pixel
1%
Pinterest Pixel
0%
TikTok Pixel
0%

Need store-level data?

Export emails, social profiles, and tech stacks for every store in this segment.

Start Free Trial

Representative stores

A varied sample - weighted by data completeness, refreshed daily

34 products $7828 avg 2 ads
Home & Garden Sporting Goods lawn care powersports equipment
105 products $30 avg 1 ads
Arts & Entertainment art gallery paint and sip
212 products $498 avg 1 ads
Vehicles & Parts boat lift dock
13 products $11 avg 2 ads
Beauty & Cosmetics lavender organic
11 products $37 avg 2 ads
Food & Beverages gluten free cookies gluten free muffins
245 products $102 avg 1 ads
Beauty & Cosmetics luxury perfumes high quality fragrances
94 products $96 avg 6 ads
Home & Garden kitchen knives cooking accessories
24 products $727 avg 1 ads
Jewelry & Watches ethical watches charity accessories
97 products $482 avg 2 ads
Health teeth whitening dental care
25 products $83 avg 4 ads
Sporting Goods slingshot shooting gallery indoor slingshot
24 products $23 avg 3 ads
112 products $352 avg 1 ads
Jewelry & Watches handmade jewelry earrings rings bracelets

Want the full dataset?

Access complete store details - emails, phone numbers, social profiles, tech stack - and export unlimited data as CSV.

Start Free Trial

FAQ

How many Wix stores are in United States?

Our database tracks 115,228 active Wix stores in United States.

How fast is the United States Wix market growing?

In the past 30 days, 27,534 new Wix stores were indexed in United States, reflecting a 24% monthly growth rate.

What is the average catalog size for United States Wix stores?

Among Wix stores in United States with catalog data, the average is about 71 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.