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Wix country analytics
Country
Updated June 1, 2026
Wix

109.9K Wix Stores in United States: Stats & Trends (2026)

We track 109,918 active Wix stores in United States, with 25,002 newly added in the last 30 days (23% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Arts & Entertainment, Apparel & Accessories, Home & Garden. 76% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

76%
Social media
1%
Meta ads
76%
Contact info
Total Stores
109,918
Active Wix stores
New (30d)
25,002
Newly added in the last 30 days
Avg. Products
72
Among 109,199 stores with catalog data
Avg. Price
$306
Among 63,926 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

24,022 12,011 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

25,002 new stores were added in the past 30 days — 23% of the total, making this one of the fastest-growing areas on the platform. This is below the Wix average of 34%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 41,643 · 38%
10-49 46,003 · 42%
50-199 14,924 · 14%
200-999 5,498 · 5%
1k-4.9k 1,026 · 1%
5k+ 105 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Arts & Entertainment
12% coverage
Apparel & Accessories
10% coverage
Home & Garden
10% coverage
Food & Beverages
6% coverage
Beauty & Cosmetics
6% coverage
Health
4% coverage
Education & Courses
4% coverage
Celebrations & Gifts
4% coverage
Books & Literature
2% coverage
Sporting Goods
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 72 because some stores carry much larger inventories. The most popular store categories in this market are Arts & Entertainment, Apparel & Accessories, Home & Garden.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 22,165 · 35%
$25-$49 16,196 · 25%
$50-$99 11,479 · 18%
$100-$199 5,069 · 8%
$200-$499 4,287 · 7%
$500+ 4,730 · 7%
Store currencies
USD 108,565 EUR 129 CAD 70 GBP 68 MXN 36 BRL 28 PHP 27 AUD 25

Among stores with pricing data, the most common price range is Under $25. The average is higher at $306 because some stores price much higher, pulling it up. That's below the Wix average of $369.

Social media platforms

Instagram (62%), Facebook (58%), YouTube (17%).

Instagram
62%
Facebook
58%
YouTube
17%
Twitter / X
13%
TikTok
12%
LinkedIn
12%
Pinterest
7%

Social media engagement is exceptionally high: 76% of stores maintain social profiles and 1% run Meta ads. That's 11 percentage points above the Wix average of 65%.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (2%), Google Ads (1%).

Google Analytics
3%
Google Tag Manager
2%
Google Ads
1%
Facebook Pixel
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

157 products $65 avg 1 ads
Apparel & Accessories fashion lifestyle
10 products $14 avg 3 ads
Apparel & Accessories Arts & Entertainment custom t-shirts print shop
93 products $23 avg 3 ads
Home & Garden beer dispenser draft beer system
188 products $3869 avg 1 ads
Arts & Entertainment pool tables game tables
128 products $34 avg 5 ads
Apparel & Accessories clothing store artist-designed apparel
217 products $1045 avg 5 ads
Jewelry & Watches custom jewelry vintage jewelry
7 products $10 avg 1 ads
Arts & Entertainment folk music musician
10 products $300 avg 1 ads
Home & Garden photo display picture frame
88 products $91 avg 5 ads
Toys & Games handmade gifts crochet teddy bear
239 products $31 avg 1 ads
Antiques & Collectibles pokemon cards mtg cards
580 products $14 avg 1 ads
39 products $137 avg 1 ads
Apparel & Accessories human hair wigs hd lace wigs

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FAQ

How many Wix stores are in United States?

Our database tracks 109,918 active Wix stores in United States.

How fast is the United States Wix market growing?

In the past 30 days, 25,002 new Wix stores were indexed in United States, reflecting a 23% monthly growth rate.

What is the average catalog size for United States Wix stores?

Among Wix stores in United States with catalog data, the average is about 72 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.