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Wix country analytics
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Updated Apr 27, 2026
Wix

87.4K Wix Stores in United States: Stats & Trends (2026)

We track 87,391 active Wix stores in United States, with 7,534 newly added in the last 30 days (9% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Arts & Entertainment, Apparel & Accessories, Home & Garden. 78% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

78%
Social media
1%
Meta ads
74%
Contact info
Total Stores
87,391
Active Wix stores
New (30d)
7,534
Newly added in the last 30 days
Avg. Products
74
Among 86,196 stores with catalog data
Avg. Price
$305
Among 51,254 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

7,479 3,739 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

7,534 new stores were added in the past 30 days (9% of the total), showing steady growth. This is below the Wix average of 14%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 32,309 · 37%
10-49 36,270 · 42%
50-199 12,212 · 14%
200-999 4,502 · 5%
1k-4.9k 817 · 1%
5k+ 86 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Arts & Entertainment
15% coverage
Apparel & Accessories
12% coverage
Home & Garden
12% coverage
Food & Beverages
8% coverage
Beauty & Cosmetics
7% coverage
Health
5% coverage
Education & Courses
5% coverage
Celebrations & Gifts
4% coverage
Books & Literature
3% coverage
Sporting Goods
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 74 because some stores carry much larger inventories. The most popular store categories in this market are Arts & Entertainment, Apparel & Accessories, Home & Garden.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 17,832 · 35%
$25-$49 13,100 · 26%
$50-$99 9,087 · 18%
$100-$199 4,012 · 8%
$200-$499 3,400 · 7%
$500+ 3,823 · 7%
Store currencies
USD 86,650 EUR 107 CAD 53 GBP 49 MXN 26 BRL 19 AUD 18 PHP 18

Among stores with pricing data, the most common price range is Under $25. The average is higher at $305 because some stores price much higher, pulling it up. That's below the Wix average of $363.

Social media platforms

Instagram (64%), Facebook (60%), YouTube (18%).

Instagram
64%
Facebook
60%
YouTube
18%
Twitter / X
13%
TikTok
12%
LinkedIn
12%
Pinterest
7%

Social media engagement is exceptionally high: 78% of stores maintain social profiles and 1% run Meta ads.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (2%), Google Ads (1%).

Google Analytics
3%
Google Tag Manager
2%
Google Ads
1%
Facebook Pixel
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

8 products $99 avg 1 ads
Arts & Entertainment art classes cultural center
20 products $14 avg 4 ads
Animals & Pet Supplies pet travel cat litter
8 products $6 avg 2 ads
Education & Courses homeschool support outdoor education
31 products $1753 avg 1 ads
Hardware concrete sinks custom sinks
90 products $24 avg 5 ads
Home & Garden beer dispenser draft beer system
37 products $20 avg 1 ads
Arts & Entertainment metaphysical gift shop
32 products $138 avg 1 ads
Electronics remote control air conditioner parts
8 products $199 avg 1 ads
Toys & Games game show buzzer trivia buzzer system
14 products $30 avg 2 ads
1,692 products $673 avg 1 ads
Wedding wedding dresses bridal gowns
25 products $74 avg 1 ads
Beauty & Cosmetics nails skincare
68 products $34 avg 1 ads
Apparel & Accessories cheerleading apparel dancewear

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FAQ

How many Wix stores are in United States?

Our database tracks 87,391 active Wix stores in United States.

How fast is the United States Wix market growing?

In the past 30 days, 7,534 new Wix stores were indexed in United States, reflecting a 9% monthly growth rate.

What is the average catalog size for United States Wix stores?

Among Wix stores in United States with catalog data, the average is about 74 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.