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Wix country analytics
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Updated July 20, 2026
Wix

16.5K Wix Stores in Australia: Stats & Trends (2026)

We track 16,487 active Wix stores in Australia, with 4,127 newly added in the last 30 days (25% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Arts & Entertainment, Home & Garden, Apparel & Accessories. 66% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

66%
Social media
1%
Meta ads
66%
Contact info
Total Stores
16,487
Active Wix stores
New (30d)
4,127
Newly added in the last 30 days
Avg. Products
65
Among 15,937 stores with catalog data
Avg. Price
$278
Among 7,746 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3,837 1,918 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

4,127 new stores were added in the past 30 days — 25% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 6,383 · 40%
10-49 6,487 · 41%
50-199 2,183 · 14%
200-999 749 · 5%
1k-4.9k 124 · 1%
5k+ 11 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Arts & Entertainment
8% coverage
Home & Garden
6% coverage
Apparel & Accessories
5% coverage
Food & Beverages
4% coverage
Beauty & Cosmetics
4% coverage
Health
3% coverage
Education & Courses
3% coverage
Celebrations & Gifts
2% coverage
Sporting Goods
1% coverage
Jewelry & Watches
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 65 because some stores carry much larger inventories. The most popular store categories in this market are Arts & Entertainment, Home & Garden, Apparel & Accessories.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,665 · 34%
$25-$49 2,155 · 28%
$50-$99 1,149 · 15%
$100-$199 682 · 9%
$200-$499 526 · 7%
$500+ 569 · 7%
Store currencies
AUD 14,341 USD 230 EUR 22 PHP 11 GBP 10 INR 10 NZD 10 JPY 5

Among stores with pricing data, the most common price range is Under $25. The average is higher at $278 because some stores price much higher, pulling it up. That's below the Wix average of $383.

Social media platforms

Instagram (56%), Facebook (52%), YouTube (10%).

Instagram
56%
Facebook
52%
YouTube
10%
LinkedIn
9%
TikTok
7%
Twitter / X
5%
Pinterest
2%

Social media adoption is strong at 66%, and 1% of stores run Meta ad campaigns. That's 6 percentage points above the Wix average of 60%.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (2%), Google Ads (1%).

Google Analytics
3%
Google Tag Manager
2%
Google Ads
1%
Facebook Pixel
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

212 products $37 avg 3 ads
Apparel & Accessories Travel Travel Accessories
30 products $92 avg 1 ads
Home & Garden Beauty & Cosmetics
830 products $230 avg 1 ads
Vehicles & Parts
63 products $41 avg 1 ads
Apparel & Accessories Clothing
87 products $146 avg 6 ads
Apparel & Accessories Jewelry & Watches
62 products $31 avg 6 ads
Vehicles & Parts Car Accessories
15 products $48 avg 1 ads
16 products $24 avg 2 ads
Animals & Pet Supplies Pet Supplies
5 products $12 avg 1 ads
Education & Courses Yoga & Meditation
36 products $295 avg 5 ads
Hardware
48 products $35 avg 1 ads
Apparel & Accessories Clothing

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FAQ

How many Wix stores are in Australia?

Our database tracks 16,487 active Wix stores in Australia.

How fast is the Australia Wix market growing?

In the past 30 days, 4,127 new Wix stores were indexed in Australia, reflecting a 25% monthly growth rate.

What is the average catalog size for Australia Wix stores?

Among Wix stores in Australia with catalog data, the average is about 65 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.