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Wix country analytics
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Updated May 18, 2026
Wix

9,833 Wix Stores in Australia: Stats & Trends (2026)

We track 9,833 active Wix stores in Australia, with 2,834 newly added in the last 30 days (29% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Arts & Entertainment, Home & Garden, Apparel & Accessories. 75% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

75%
Social media
2%
Meta ads
71%
Contact info
Total Stores
9,833
Active Wix stores
New (30d)
2,834
Newly added in the last 30 days
Avg. Products
79
Among 9,792 stores with catalog data
Avg. Price
$273
Among 5,267 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,853 926 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

2,834 new stores were added in the past 30 days — 29% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 3,578 · 37%
10-49 3,944 · 40%
50-199 1,580 · 16%
200-999 589 · 6%
1k-4.9k 95 · 1%
5k+ 6 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Arts & Entertainment
14% coverage
Home & Garden
10% coverage
Apparel & Accessories
8% coverage
Food & Beverages
6% coverage
Beauty & Cosmetics
6% coverage
Health
5% coverage
Education & Courses
5% coverage
Celebrations & Gifts
3% coverage
Books & Literature
2% coverage
Sporting Goods
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 79 because some stores carry much larger inventories. The most popular store categories in this market are Arts & Entertainment, Home & Garden, Apparel & Accessories.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,753 · 33%
$25-$49 1,524 · 29%
$50-$99 835 · 16%
$100-$199 433 · 8%
$200-$499 345 · 7%
$500+ 377 · 7%
Store currencies
AUD 8,829 USD 143 EUR 14 NZD 8 CAD 4 GBP 4 JPY 4 PHP 4

Among stores with pricing data, the most common price range is Under $25. The average is higher at $273 because some stores price much higher, pulling it up. That's below the Wix average of $366.

Social media platforms

Instagram (65%), Facebook (60%), YouTube (13%).

Instagram
65%
Facebook
60%
YouTube
13%
TikTok
10%
LinkedIn
9%
Twitter / X
6%
Pinterest
2%

Social media engagement is exceptionally high: 75% of stores maintain social profiles and 2% run Meta ads. That's 7 percentage points above the Wix average of 68%.

Marketing & analytics tools

Google Analytics (4%), Google Tag Manager (3%), Facebook Pixel (2%).

Google Analytics
4%
Google Tag Manager
3%
Facebook Pixel
2%
Google Ads
2%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

37 products $35 avg 5 ads
Beauty & Cosmetics cosmetics beauty store
57 products $217 avg 1 ads
Jewelry & Watches handcrafted jewelry sustainable jewelry
65 products $23 avg 1 ads
Animals & Pet Supplies pet accessories dog supplies
191 products $37 avg 2 ads
Beauty & Cosmetics lash supplies brow supplies
74 products $460 avg 3 ads
Home & Garden coastal home decor nautical mirrors
13 products $41 avg 1 ads
11 products $35 avg 1 ads
Beauty & Cosmetics natural skincare beeswax products
193 products $58 avg 1 ads
Apparel & Accessories Travel australian fashion travel accessories
250 products $11 avg 4 ads
Education & Courses early-years resources educator tools
67 products $174 avg 11 ads
Apparel & Accessories Jewelry & Watches custom tailoring wedding suits
28 products $112 avg 2 ads
Apparel & Accessories tall women's clothing women's pants

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FAQ

How many Wix stores are in Australia?

Our database tracks 9,833 active Wix stores in Australia.

How fast is the Australia Wix market growing?

In the past 30 days, 2,834 new Wix stores were indexed in Australia, reflecting a 29% monthly growth rate.

What is the average catalog size for Australia Wix stores?

Among Wix stores in Australia with catalog data, the average is about 79 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.