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Wix country analytics
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Updated June 8, 2026
Wix

13.2K Wix Stores in Australia: Stats & Trends (2026)

We track 13,188 active Wix stores in Australia, with 4,632 newly added in the last 30 days (35% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Arts & Entertainment, Home & Garden, Apparel & Accessories. 71% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

71%
Social media
1%
Meta ads
68%
Contact info
Total Stores
13,188
Active Wix stores
New (30d)
4,632
Newly added in the last 30 days
Avg. Products
71
Among 13,128 stores with catalog data
Avg. Price
$273
Among 6,621 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3,848 1,924 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

4,632 new stores were added in the past 30 days — 35% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 5,025 · 38%
10-49 5,251 · 40%
50-199 2,025 · 15%
200-999 698 · 5%
1k-4.9k 122 · 1%
5k+ 7 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Arts & Entertainment
11% coverage
Home & Garden
8% coverage
Apparel & Accessories
6% coverage
Food & Beverages
5% coverage
Beauty & Cosmetics
5% coverage
Health
4% coverage
Education & Courses
4% coverage
Celebrations & Gifts
3% coverage
Books & Literature
2% coverage
Sporting Goods
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 71 because some stores carry much larger inventories. The most popular store categories in this market are Arts & Entertainment, Home & Garden, Apparel & Accessories.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,216 · 33%
$25-$49 1,898 · 29%
$50-$99 1,007 · 15%
$100-$199 561 · 8%
$200-$499 438 · 7%
$500+ 501 · 8%
Store currencies
AUD 11,360 USD 176 EUR 18 NZD 10 GBP 9 PHP 7 JPY 6 CAD 5

Among stores with pricing data, the most common price range is Under $25. The average is higher at $273 because some stores price much higher, pulling it up. That's below the Wix average of $368.

Social media platforms

Instagram (61%), Facebook (56%), YouTube (12%).

Instagram
61%
Facebook
56%
YouTube
12%
LinkedIn
9%
TikTok
9%
Twitter / X
5%
Pinterest
2%

Social media engagement is exceptionally high: 71% of stores maintain social profiles and 1% run Meta ads. That's 8 percentage points above the Wix average of 63%.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (3%), Facebook Pixel (2%).

Google Analytics
3%
Google Tag Manager
3%
Facebook Pixel
2%
Google Ads
2%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

36 products $10 avg 2 ads
Home & Garden eco-friendly organic
156 products $54 avg 19 ads
Education & Courses hsc tutoring sydney students
193 products $42 avg 1 ads
Apparel & Accessories Travel australian fashion travel accessories
63 products $97 avg 2 ads
Vehicles & Parts auto parts online motorbike accessories
77 products $103 avg 3 ads
Apparel & Accessories australian fashion sustainable clothing
28 products $95 avg 1 ads
Apparel & Accessories tall women's clothing women's pants
26 products $10 avg 3 ads
250 products $10 avg 1 ads
Education & Courses early-years resources educator tools
12 products $44 avg 1 ads
Apparel & Accessories surf apparel womens surf
22 products $1958 avg 2 ads
Apparel & Accessories fashion accessories handbags
157 products $20 avg 1 ads
Home & Garden candles home-fragrance
6 products $158 avg 1 ads
Home & Garden water bottle storage solutions

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FAQ

How many Wix stores are in Australia?

Our database tracks 13,188 active Wix stores in Australia.

How fast is the Australia Wix market growing?

In the past 30 days, 4,632 new Wix stores were indexed in Australia, reflecting a 35% monthly growth rate.

What is the average catalog size for Australia Wix stores?

Among Wix stores in Australia with catalog data, the average is about 71 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.