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Wix country analytics
Country
Updated June 29, 2026
Wix

14.0K Wix Stores in Australia: Stats & Trends (2026)

We track 13,981 active Wix stores in Australia, with 3,816 newly added in the last 30 days (27% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Arts & Entertainment, Home & Garden, Apparel & Accessories. 69% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

69%
Social media
1%
Meta ads
68%
Contact info
Total Stores
13,981
Active Wix stores
New (30d)
3,816
Newly added in the last 30 days
Avg. Products
66
Among 13,923 stores with catalog data
Avg. Price
$277
Among 6,773 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3,807 1,903 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

3,816 new stores were added in the past 30 days — 27% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 5,489 · 39%
10-49 5,667 · 41%
50-199 1,974 · 14%
200-999 667 · 5%
1k-4.9k 118 · 1%
5k+ 8 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Arts & Entertainment
10% coverage
Home & Garden
7% coverage
Apparel & Accessories
6% coverage
Food & Beverages
5% coverage
Beauty & Cosmetics
4% coverage
Health
4% coverage
Education & Courses
3% coverage
Celebrations & Gifts
3% coverage
Books & Literature
2% coverage
Sporting Goods
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 66 because some stores carry much larger inventories. The most popular store categories in this market are Arts & Entertainment, Home & Garden, Apparel & Accessories.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,254 · 33%
$25-$49 1,959 · 29%
$50-$99 1,026 · 15%
$100-$199 568 · 8%
$200-$499 459 · 7%
$500+ 507 · 7%
Store currencies
AUD 12,072 USD 184 EUR 21 NZD 11 PHP 9 GBP 8 INR 8 IDR 4

Among stores with pricing data, the most common price range is Under $25. The average is higher at $277 because some stores price much higher, pulling it up. That's below the Wix average of $371.

Social media platforms

Instagram (58%), Facebook (54%), YouTube (11%).

Instagram
58%
Facebook
54%
YouTube
11%
LinkedIn
9%
TikTok
8%
Twitter / X
5%
Pinterest
2%

Social media adoption is strong at 69%, and 1% of stores run Meta ad campaigns. That's 7 percentage points above the Wix average of 62%.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (2%), Facebook Pixel (1%).

Google Analytics
3%
Google Tag Manager
2%
Facebook Pixel
1%
Google Ads
1%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

6 products $12 avg 1 ads
Baby & Kids
23 products $10 avg 6 ads
Food & Beverages Baby & Kids
147 products $17 avg 3 ads
Beauty & Cosmetics
5 products $25 avg 2 ads
Beauty & Cosmetics Makeup Skincare
18 products $19 avg 1 ads
Arts & Entertainment
16 products $94 avg 1 ads
Education & Courses
30 products $74 avg 3 ads
Education & Courses
865 products $24 avg 1 ads
Toys & Games Toys Collectibles

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FAQ

How many Wix stores are in Australia?

Our database tracks 13,981 active Wix stores in Australia.

How fast is the Australia Wix market growing?

In the past 30 days, 3,816 new Wix stores were indexed in Australia, reflecting a 27% monthly growth rate.

What is the average catalog size for Australia Wix stores?

Among Wix stores in Australia with catalog data, the average is about 66 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.