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Wix subcategory analytics
Subcategory
Updated July 13, 2026
Wix

3,587 Wix Personalized Gifts Stores: Stats & Market Data (2026)

3,587 active Wix stores fall into the Personalized Gifts segment, with 508 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Home & Garden, Apparel & Accessories. 72% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

72%
Social media
1%
Meta ads
72%
Contact info
Total Stores
3,587
Active Wix stores
New (30d)
508
Newly added in the last 30 days
Avg. Products
173
Among 3,574 stores with catalog data
Avg. Price
$100
Among 2,485 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

616 308 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

508 new stores were added in the past 30 days (14% of the total), showing steady growth. This is below the Wix average of 24%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 418 · 12%
10-49 1,257 · 35%
50-199 1,212 · 34%
200-999 602 · 17%
1k-4.9k 81 · 2%
5k+ 4 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
100% coverage
Home & Garden
14% coverage
Apparel & Accessories
8% coverage
Arts & Entertainment
4% coverage
Jewelry & Watches
3% coverage
Health
3% coverage
Baby & Kids
3% coverage
Wedding
2% coverage
Books & Literature
1% coverage
Food & Beverages
1% coverage
Beauty & Cosmetics
1% coverage
Education & Courses
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 173 because some stores carry much larger inventories. That's larger than the Wix average of 67. The strongest country concentrations are United States, United Kingdom, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,414 · 57%
$25-$49 608 · 24%
$50-$99 270 · 11%
$100-$199 119 · 5%
$200-$499 50 · 2%
$500+ 24 · 1%
Store currencies
USD 1,410 EUR 591 GBP 557 CAD 140 INR 134 AUD 119 BRL 86 ILS 77

Among stores with pricing data, the most common price range is Under $25. The average is higher at $100 because some stores price much higher, pulling it up. That's below the Wix average of $383.

Social media platforms

Instagram (63%), Facebook (54%), TikTok (13%).

Instagram
63%
Facebook
54%
TikTok
13%
Pinterest
8%
YouTube
8%
Twitter / X
6%
LinkedIn
6%

Social media engagement is exceptionally high: 72% of stores maintain social profiles and 1% run Meta ads. That's 13 percentage points above the Wix average of 59%.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (2%), Google Ads (1%).

Google Analytics
3%
Google Tag Manager
2%
Google Ads
1%
Facebook Pixel
1%
Pinterest Pixel
1%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

188 products $11 avg 1 ads
Celebrations & Gifts Wall Art
165 products $20 avg 1 ads
Celebrations & Gifts Toys & Games Arts & Entertainment Craft Supplies
261 products $22 avg 2 ads
Celebrations & Gifts Animals & Pet Supplies Adult Personalized Gifts Pet Supplies
102 products $16 avg 5 ads
Celebrations & Gifts Greeting Cards
30 products $9 avg
Celebrations & Gifts Personalized Gifts Gifts
32 products $26 avg
Celebrations & Gifts
166 products $51 avg
Antiques & Collectibles Jewelry & Watches Celebrations & Gifts
133 products $19 avg
Celebrations & Gifts Gifts
102 products $7 avg
Jewelry & Watches Apparel & Accessories Celebrations & Gifts Gifts
83 products $19 avg
Celebrations & Gifts Gifts
12 products $26 avg
Celebrations & Gifts Gifts Crystals
SHOP | HMSSTORES United Kingdom
36 products $39 avg
Celebrations & Gifts Personalized Gifts

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FAQ

How many Wix Personalized Gifts stores are there?

We currently track 3,587 active Wix stores in the Personalized Gifts segment.

Are Wix Personalized Gifts stores growing?

Yes. In the last 30 days, 508 new stores were indexed in the Personalized Gifts segment, showing a 14% monthly growth rate.

What is the average product price in Wix Personalized Gifts stores?

Among stores with pricing data, the average listed price is about $100, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.