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Wix country analytics
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Updated July 13, 2026
Wix

11.3K Wix Stores in Germany: Stats & Trends (2026)

We track 11,326 active Wix stores in Germany, with 3,331 newly added in the last 30 days (29% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Arts & Entertainment, Apparel & Accessories, Home & Garden. 60% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.

60%
Social media
0%
Meta ads
66%
Contact info
Total Stores
11,326
Active Wix stores
New (30d)
3,331
Newly added in the last 30 days
Avg. Products
60
Among 10,573 stores with catalog data
Avg. Price
$385
Among 4,761 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3,202 1,601 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

3,331 new stores were added in the past 30 days — 29% of the total, making this one of the fastest-growing areas on the platform. This is above the Wix average of 25%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 4,157 · 39%
10-49 4,438 · 42%
50-199 1,399 · 13%
200-999 510 · 5%
1k-4.9k 64 · 1%
5k+ 5 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Arts & Entertainment
7% coverage
Apparel & Accessories
5% coverage
Home & Garden
4% coverage
Food & Beverages
4% coverage
Education & Courses
2% coverage
Celebrations & Gifts
2% coverage
Beauty & Cosmetics
2% coverage
Health
2% coverage
Jewelry & Watches
1% coverage
Sporting Goods
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 60 because some stores carry much larger inventories. The most popular store categories in this market are Arts & Entertainment, Apparel & Accessories, Home & Garden.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,533 · 32%
$25-$49 1,021 · 21%
$50-$99 907 · 19%
$100-$199 437 · 9%
$200-$499 380 · 8%
$500+ 483 · 10%
Store currencies
EUR 9,715 USD 48 CHF 15 GBP 8 JPY 4 TRY 4 INR 3 PLN 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $385 because some stores price much higher, pulling it up.

Social media platforms

Instagram (54%), Facebook (34%), YouTube (12%).

Instagram
54%
Facebook
34%
YouTube
12%
LinkedIn
8%
TikTok
7%
Twitter / X
3%
Pinterest
2%

Social media adoption is strong at 60%, and 0% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (2%), Google Tag Manager (2%), Google Ads (1%).

Google Analytics
2%
Google Tag Manager
2%
Google Ads
1%
Facebook Pixel
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

105 products $52 avg 5 ads
Jewelry & Watches Jewelry Earrings
16 products $274 avg 2 ads
25 products $16 avg 2 ads
Toys & Games Cycling
49 products $36 avg
Apparel & Accessories Sportswear Activewear
1,158 products $29 avg
Jewelry & Watches Jewelry
32 products $13 avg
Home & Garden Candles
26 products $32 avg
Apparel & Accessories
24 products $14 avg
Arts & Entertainment Musical Instruments
12 products $64 avg
Sporting Goods
32 products $719 avg
Arts & Entertainment Art
16 products $272 avg
Apparel & Accessories

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FAQ

How many Wix stores are in Germany?

Our database tracks 11,326 active Wix stores in Germany.

How fast is the Germany Wix market growing?

In the past 30 days, 3,331 new Wix stores were indexed in Germany, reflecting a 29% monthly growth rate.

What is the average catalog size for Germany Wix stores?

Among Wix stores in Germany with catalog data, the average is about 60 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.