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Wix country analytics
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Updated June 22, 2026
Wix

9,437 Wix Stores in Germany: Stats & Trends (2026)

We track 9,437 active Wix stores in Germany, with 3,252 newly added in the last 30 days (34% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Arts & Entertainment, Apparel & Accessories, Home & Garden. 63% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.

63%
Social media
0%
Meta ads
67%
Contact info
Total Stores
9,437
Active Wix stores
New (30d)
3,252
Newly added in the last 30 days
Avg. Products
63
Among 9,395 stores with catalog data
Avg. Price
$390
Among 4,217 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3,002 1,501 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

3,252 new stores were added in the past 30 days — 34% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 3,641 · 39%
10-49 3,934 · 42%
50-199 1,285 · 14%
200-999 459 · 5%
1k-4.9k 72 · 1%
5k+ 4 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Arts & Entertainment
9% coverage
Apparel & Accessories
6% coverage
Home & Garden
5% coverage
Food & Beverages
5% coverage
Education & Courses
3% coverage
Beauty & Cosmetics
2% coverage
Celebrations & Gifts
2% coverage
Health
2% coverage
Jewelry & Watches
2% coverage
Sporting Goods
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 63 because some stores carry much larger inventories. The most popular store categories in this market are Arts & Entertainment, Apparel & Accessories, Home & Garden.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,340 · 32%
$25-$49 902 · 21%
$50-$99 784 · 19%
$100-$199 398 · 9%
$200-$499 374 · 9%
$500+ 419 · 10%
Store currencies
EUR 8,062 USD 40 CHF 7 GBP 7 JPY 4 ILS 3 PLN 3 TRY 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $390 because some stores price much higher, pulling it up. That's above the Wix average of $368.

Social media platforms

Instagram (56%), Facebook (35%), YouTube (13%).

Instagram
56%
Facebook
35%
YouTube
13%
LinkedIn
8%
TikTok
8%
Twitter / X
3%
Pinterest
2%

Social media adoption is strong at 63%, and 0% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (2%), Google Tag Manager (2%), Google Ads (1%).

Google Analytics
2%
Google Tag Manager
2%
Google Ads
1%
Facebook Pixel
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

10 products $78 avg 1 ads
Arts & Entertainment
109 products $57 avg 1 ads
Jewelry & Watches Jewelry Earrings
508 products $17 avg 1 ads
Arts & Entertainment Tools Craft Supplies
272 products $59 avg 1 ads
61 products $15 avg 2 ads
Books & Literature Toys & Games
11 products $2124 avg
Travel Travel Accessories
30 products $22 avg
Apparel & Accessories Bags
36 products $47 avg
Books & Literature
13 products $86 avg
Beauty & Cosmetics Beauty Products

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FAQ

How many Wix stores are in Germany?

Our database tracks 9,437 active Wix stores in Germany.

How fast is the Germany Wix market growing?

In the past 30 days, 3,252 new Wix stores were indexed in Germany, reflecting a 34% monthly growth rate.

What is the average catalog size for Germany Wix stores?

Among Wix stores in Germany with catalog data, the average is about 63 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.