Use Cases Features Pricing API Log in
Wix country analytics
Country
Updated Apr 27, 2026
Wix

4,402 Wix Stores in Germany: Stats & Trends (2026)

We track 4,402 active Wix stores in Germany, with 850 newly added in the last 30 days (19% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Arts & Entertainment, Apparel & Accessories, Home & Garden. 76% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

76%
Social media
2%
Meta ads
74%
Contact info
Total Stores
4,402
Active Wix stores
New (30d)
850
Newly added in the last 30 days
Avg. Products
71
Among 4,334 stores with catalog data
Avg. Price
$346
Among 2,472 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

845 422 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

850 new stores were added in the past 30 days — 19% of the total, making this one of the fastest-growing areas on the platform. This is above the Wix average of 14%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,490 · 34%
10-49 1,778 · 41%
50-199 752 · 17%
200-999 270 · 6%
1k-4.9k 44 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Arts & Entertainment
17% coverage
Apparel & Accessories
11% coverage
Home & Garden
9% coverage
Food & Beverages
8% coverage
Education & Courses
6% coverage
Beauty & Cosmetics
4% coverage
Health
4% coverage
Celebrations & Gifts
3% coverage
Jewelry & Watches
3% coverage
Electronics
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 71 because some stores carry much larger inventories. The most popular store categories in this market are Arts & Entertainment, Apparel & Accessories, Home & Garden.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 727 · 29%
$25-$49 583 · 24%
$50-$99 439 · 18%
$100-$199 232 · 9%
$200-$499 232 · 9%
$500+ 259 · 10%
Store currencies
EUR 4,183 USD 21 CHF 4 GBP 3 ILS 2 JPY 2 RUB 2 TWD 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $346 because some stores price much higher, pulling it up. That's below the Wix average of $363.

Social media platforms

Instagram (69%), Facebook (47%), YouTube (17%).

Instagram
69%
Facebook
47%
YouTube
17%
TikTok
10%
LinkedIn
10%
Twitter / X
4%
Pinterest
2%

Social media engagement is exceptionally high: 76% of stores maintain social profiles and 2% run Meta ads.

Marketing & analytics tools

Google Tag Manager (3%), Google Analytics (3%), Google Ads (2%).

Google Tag Manager
3%
Google Analytics
3%
Google Ads
2%
Facebook Pixel
2%
Pinterest Pixel
1%
TikTok Pixel
0%

Need store-level data?

Export emails, social profiles, and tech stacks for every store in this segment.

Start Free Trial

Representative stores

A varied sample — weighted by data completeness, refreshed daily

306 products $699 avg 1 ads
Electronics pro audio gear professional audio equipment
364 products $21 avg 1 ads
Home & Garden handmade home decor diy home accessories
85 products $42 avg 1 ads
Beauty & Cosmetics press-on nails nail art
206 products $1152 avg 1 ads
Apparel & Accessories secondhand luxury-fashion
81 products $29 avg
Apparel & Accessories sustainable clothing eco-friendly apparel
17 products $14 avg
Health natural skincare wellness products
15 products $23 avg
Apparel & Accessories herren schuhe herren bekleidung
35 products $11 avg 1 ads
Apparel & Accessories custom sunglasses clip personalized sun clip
12 products $73 avg
Furniture custom wood furniture reclaimed wood tables
162 products $34 avg
Jewelry & Watches jewelry accessories

Want the full dataset?

Access complete store details — emails, phone numbers, social profiles, tech stack — and export unlimited data as CSV.

Start Free Trial

FAQ

How many Wix stores are in Germany?

Our database tracks 4,402 active Wix stores in Germany.

How fast is the Germany Wix market growing?

In the past 30 days, 850 new Wix stores were indexed in Germany, reflecting a 19% monthly growth rate.

What is the average catalog size for Germany Wix stores?

Among Wix stores in Germany with catalog data, the average is about 71 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.