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Updated May 18, 2026
Wix

5,590 Wix Stores in Germany: Stats & Trends (2026)

We track 5,590 active Wix stores in Germany, with 2,173 newly added in the last 30 days (39% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Arts & Entertainment, Apparel & Accessories, Home & Garden. 69% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

69%
Social media
1%
Meta ads
70%
Contact info
Total Stores
5,590
Active Wix stores
New (30d)
2,173
Newly added in the last 30 days
Avg. Products
75
Among 5,552 stores with catalog data
Avg. Price
$337
Among 2,890 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,321 660 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

2,173 new stores were added in the past 30 days — 39% of the total, making this one of the fastest-growing areas on the platform. This is above the Wix average of 30%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2,002 · 36%
10-49 2,287 · 41%
50-199 877 · 16%
200-999 330 · 6%
1k-4.9k 55 · 1%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Arts & Entertainment
14% coverage
Apparel & Accessories
9% coverage
Home & Garden
8% coverage
Food & Beverages
7% coverage
Education & Courses
4% coverage
Beauty & Cosmetics
3% coverage
Health
3% coverage
Celebrations & Gifts
3% coverage
Jewelry & Watches
2% coverage
Electronics
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 75 because some stores carry much larger inventories. The most popular store categories in this market are Arts & Entertainment, Apparel & Accessories, Home & Garden.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 892 · 31%
$25-$49 649 · 22%
$50-$99 525 · 18%
$100-$199 253 · 9%
$200-$499 275 · 10%
$500+ 296 · 10%
Store currencies
EUR 4,961 USD 26 GBP 6 CHF 4 PLN 3 ILS 2 JPY 2 RUB 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $337 because some stores price much higher, pulling it up. That's below the Wix average of $366.

Social media platforms

Instagram (63%), Facebook (42%), YouTube (15%).

Instagram
63%
Facebook
42%
YouTube
15%
LinkedIn
9%
TikTok
9%
Twitter / X
4%
Pinterest
2%

Social media adoption is strong at 69%, and 1% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (3%), Google Ads (2%).

Google Analytics
3%
Google Tag Manager
3%
Google Ads
2%
Facebook Pixel
1%
Pinterest Pixel
1%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

14 products $272 avg 4 ads
509 products $47 avg 2 ads
Apparel & Accessories boho ibiza dress ibiza style dress
109 products $57 avg 13 ads
Jewelry & Watches handmade jewelry sustainable jewelry
47 products $16 avg 1 ads
Food & Beverages chili sauce handmade chili sauce
45 products $29 avg
Arts & Entertainment recording studio music production
6 products $10 avg
Food & Beverages savoca espresso catania espresso
710 products $7 avg
Food & Beverages wine spirits

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FAQ

How many Wix stores are in Germany?

Our database tracks 5,590 active Wix stores in Germany.

How fast is the Germany Wix market growing?

In the past 30 days, 2,173 new Wix stores were indexed in Germany, reflecting a 39% monthly growth rate.

What is the average catalog size for Germany Wix stores?

Among Wix stores in Germany with catalog data, the average is about 75 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.