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Topic
Updated June 8, 2026
Wix

1,395 Wix Gifts Stores: Stats & Market Data (2026)

1,395 active Wix stores fall into the Gifts segment, with 53 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Home & Garden, Arts & Entertainment. 76% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

76%
Social media
1%
Meta ads
74%
Contact info
Total Stores
1,395
Active Wix stores
New (30d)
53
Newly added in the last 30 days
Avg. Products
179
Among 1,393 stores with catalog data
Avg. Price
$195
Among 889 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

130 65 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

53 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the Wix average of 36%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 302 · 22%
10-49 490 · 35%
50-199 363 · 26%
200-999 191 · 14%
1k-4.9k 42 · 3%
5k+ 5 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
52% coverage
Home & Garden
18% coverage
Arts & Entertainment
13% coverage
Apparel & Accessories
10% coverage
Jewelry & Watches
7% coverage
Food & Beverages
4% coverage
Beauty & Cosmetics
3% coverage
Toys & Games
2% coverage
Books & Literature
2% coverage
Office Supplies
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 179 because some stores carry much larger inventories. That's larger than the Wix average of 73. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 415 · 47%
$25-$49 243 · 27%
$50-$99 128 · 14%
$100-$199 56 · 6%
$200-$499 29 · 3%
$500+ 18 · 2%
Store currencies
USD 723 GBP 181 EUR 141 AUD 52 CAD 42 INR 36 ILS 21 MXN 21

Among stores with pricing data, the most common price range is Under $25. The average is higher at $195 because some stores price much higher, pulling it up. That's below the Wix average of $368.

Social media platforms

Instagram (66%), Facebook (57%), TikTok (12%).

Instagram
66%
Facebook
57%
TikTok
12%
YouTube
9%
Pinterest
7%
Twitter / X
7%
LinkedIn
5%

Social media engagement is exceptionally high: 76% of stores maintain social profiles and 1% run Meta ads. That's 12 percentage points above the Wix average of 64%.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (2%), Facebook Pixel (1%).

Google Analytics
3%
Google Tag Manager
2%
Facebook Pixel
1%
Google Ads
1%
Pinterest Pixel
1%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

536 products $17 avg 1 ads
Celebrations & Gifts tea gifts
257 products $15 avg
Celebrations & Gifts gifts gift boxes
90 products $29 avg
Arts & Entertainment gifts handmade
8 products $8 avg
10 products $95 avg
Celebrations & Gifts gift baskets artisan
523 products $45 avg
Jewelry & Watches handcrafted jewelry gifts
14 products $68 avg
Home & Garden florist flower shop
183 products $48 avg
Antiques & Collectibles vintage decor home decor
328 products $14 avg
Jewelry & Watches Arts & Entertainment Celebrations & Gifts crystals handmade
8 products $29 avg
Apparel & Accessories Celebrations & Gifts gifts party supplies
248 products $7 avg
Celebrations & Gifts Apparel & Accessories gifts clothing

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FAQ

How many Wix Gifts stores are there?

We currently track 1,395 active Wix stores in the Gifts segment.

Are Wix Gifts stores growing?

Yes. In the last 30 days, 53 new stores were indexed in the Gifts segment, showing a 4% monthly growth rate.

What is the average product price in Wix Gifts stores?

Among stores with pricing data, the average listed price is about $195, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.