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Topic
Updated July 13, 2026
Wix

4,562 Wix Gifts Stores: Stats & Market Data (2026)

4,562 active Wix stores fall into the Gifts segment, with 288 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Home & Garden, Arts & Entertainment. 72% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

72%
Social media
1%
Meta ads
70%
Contact info
Total Stores
4,562
Active Wix stores
New (30d)
288
Newly added in the last 30 days
Avg. Products
175
Among 4,517 stores with catalog data
Avg. Price
$109
Among 2,968 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

357 178 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

288 new stores were added in the past 30 days (6% of the total), showing steady growth. This is below the Wix average of 25%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 786 · 17%
10-49 1,605 · 36%
50-199 1,345 · 30%
200-999 648 · 14%
1k-4.9k 123 · 3%
5k+ 10 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
55% coverage
Home & Garden
23% coverage
Arts & Entertainment
13% coverage
Apparel & Accessories
9% coverage
Jewelry & Watches
6% coverage
Food & Beverages
4% coverage
Beauty & Cosmetics
3% coverage
Toys & Games
2% coverage
General Merchandise
2% coverage
Books & Literature
1% coverage
Baby & Kids
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 175 because some stores carry much larger inventories. That's larger than the Wix average of 67. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,504 · 51%
$25-$49 766 · 26%
$50-$99 397 · 13%
$100-$199 179 · 6%
$200-$499 75 · 3%
$500+ 47 · 2%
Store currencies
USD 2,124 GBP 592 EUR 565 CAD 187 AUD 154 INR 119 BRL 83 CHF 83

Among stores with pricing data, the most common price range is Under $25. The average is higher at $109 because some stores price much higher, pulling it up. That's below the Wix average of $384.

Social media platforms

Instagram (62%), Facebook (53%), TikTok (11%).

Instagram
62%
Facebook
53%
TikTok
11%
YouTube
7%
Pinterest
7%
Twitter / X
7%
LinkedIn
6%

Social media engagement is exceptionally high: 72% of stores maintain social profiles and 1% run Meta ads. That's 13 percentage points above the Wix average of 59%.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (2%), Facebook Pixel (1%).

Google Analytics
3%
Google Tag Manager
2%
Facebook Pixel
1%
Google Ads
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

294 products $21 avg 5 ads
Apparel & Accessories Jewelry & Watches Women's Clothing Jewelry
5 products $140 avg 1 ads
Home & Garden Flowers & Florists Garden Supplies
93 products $199 avg 2 ads
Celebrations & Gifts Flowers & Florists Gifts
187 products $54 avg 1 ads
Apparel & Accessories Bags Gifts
30 products $9 avg
Celebrations & Gifts Personalized Gifts Gifts
178 products $275 avg
Arts & Entertainment Art Paintings
1,719 products $13 avg 3 ads
Arts & Entertainment Celebrations & Gifts Gifts
130 products $212 avg
Arts & Entertainment Gifts Art
39 products $28 avg
Celebrations & Gifts Gifts Party Supplies
133 products $19 avg
Celebrations & Gifts Gifts
172 products $55 avg
Celebrations & Gifts Gifts Handmade

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FAQ

How many Wix Gifts stores are there?

We currently track 4,562 active Wix stores in the Gifts segment.

Are Wix Gifts stores growing?

Yes. In the last 30 days, 288 new stores were indexed in the Gifts segment, showing a 6% monthly growth rate.

What is the average product price in Wix Gifts stores?

Among stores with pricing data, the average listed price is about $109, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.