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Wix subcategory analytics
Subcategory
Updated Apr 27, 2026
Wix

11.2K Wix Home Decor Stores: Stats & Market Data (2026)

11,249 active Wix stores fall into the Home Decor segment, with 1,163 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Apparel & Accessories, Furniture. 72% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

72%
Social media
1%
Meta ads
73%
Contact info
Total Stores
11,249
Active Wix stores
New (30d)
1,163
Newly added in the last 30 days
Avg. Products
99
Among 10,908 stores with catalog data
Avg. Price
$293
Among 7,145 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,149 574 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

1,163 new stores were added in the past 30 days (10% of the total), showing steady growth. This is below the Wix average of 14%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2,295 · 21%
10-49 5,409 · 50%
50-199 2,095 · 19%
200-999 948 · 9%
1k-4.9k 155 · 1%
5k+ 6 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
100% coverage
Apparel & Accessories
5% coverage
Furniture
4% coverage
Celebrations & Gifts
4% coverage
Arts & Entertainment
3% coverage
Beauty & Cosmetics
2% coverage
Jewelry & Watches
2% coverage
Hardware
1% coverage
Electronics
1% coverage
Food & Beverages
1% coverage
Health
1% coverage
Books & Literature
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 99 because some stores carry much larger inventories. That's larger than the Wix average of 78. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,532 · 35%
$25-$49 1,677 · 23%
$50-$99 1,490 · 21%
$100-$199 592 · 8%
$200-$499 441 · 6%
$500+ 413 · 6%
Store currencies
USD 5,615 EUR 1,279 GBP 935 CAD 501 INR 451 AUD 314 BRL 292 TRY 207

Among stores with pricing data, the most common price range is Under $25. The average is higher at $293 because some stores price much higher, pulling it up. That's below the Wix average of $363.

Social media platforms

Instagram (59%), Facebook (46%), LinkedIn (10%).

Instagram
59%
Facebook
46%
LinkedIn
10%
TikTok
9%
YouTube
9%
Pinterest
9%
Twitter / X
7%

Social media engagement is exceptionally high: 72% of stores maintain social profiles and 1% run Meta ads.

Marketing & analytics tools

Google Analytics (2%), Google Tag Manager (2%), Facebook Pixel (1%).

Google Analytics
2%
Google Tag Manager
2%
Facebook Pixel
1%
Google Ads
1%
Pinterest Pixel
1%
TikTok Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

1,501 products $1307 avg 2 ads
Furniture Home & Garden home furniture decor store
1,125 products $13 avg 2 ads
Home & Garden coastal décor nautical home accessories
141 products $12 avg 3 ads
Home & Garden liquid fertiliser foliar fertiliser
130 products $23 avg 1 ads
Home & Garden home decor kitchen accessories
69 products $10 avg 2 ads
Home & Garden soy candles wax melts
564 products $62 avg 2 ads
Home & Garden luxury homeware home decor
30 products $57 avg 1 ads
Home & Garden modern decor curated gifts
282 products $124 avg 26 ads
Home & Garden handmade decor artisanal home goods
1,616 products $61 avg 1 ads
Home & Garden furniture homeware
19 products $13 avg 1 ads
Baby & Kids Home & Garden maternity baby products
455 products $45 avg 1 ads
Home & Garden home decor interior decoration
48 products $19 avg 1 ads
Home & Garden Health home decor personal care

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FAQ

How many Wix Home Decor stores are there?

We currently track 11,249 active Wix stores in the Home Decor segment.

Are Wix Home Decor stores growing?

Yes. In the last 30 days, 1,163 new stores were indexed in the Home Decor segment, showing a 10% monthly growth rate.

What is the average product price in Wix Home Decor stores?

Among stores with pricing data, the average listed price is about $293, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.