2,347 Wix Candles & Fragrance Stores: Stats & Market Data (2026)
2,347 active Wix stores fall into the Candles & Fragrance segment, with 548 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Health, Beauty & Cosmetics. 77% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
548 new stores were added in the past 30 days — 23% of the total, making this one of the fastest-growing areas on the platform. This is below the Wix average of 30%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Toys & Games 7Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 92 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, France.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $105 because some stores price much higher, pulling it up. That's below the Wix average of $366.
Marketing & analytics tools
Google Analytics (3%), Google Tag Manager (2%), Facebook Pixel (1%).
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Start Free TrialFAQ
How many Wix Candles & Fragrance stores are there?
We currently track 2,347 active Wix stores in the Candles & Fragrance segment.
Are Wix Candles & Fragrance stores growing?
Yes. In the last 30 days, 548 new stores were indexed in the Candles & Fragrance segment, showing a 23% monthly growth rate.
What is the average product price in Wix Candles & Fragrance stores?
Among stores with pricing data, the average listed price is about $105, with the most common pricing band at Under $25.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (67%), Facebook (54%), TikTok (14%).
Social media engagement is exceptionally high: 77% of stores maintain social profiles and 1% run Meta ads. That's 9 percentage points above the Wix average of 68%.