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Wix topic analytics
Topic
Updated Apr 27, 2026
Wix

395 Wix Personal care Stores: Stats & Market Data (2026)

395 active Wix stores fall into the Personal care segment, with 40 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Health. 71% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

71%
Social media
1%
Meta ads
73%
Contact info
Total Stores
395
Active Wix stores
New (30d)
40
Newly added in the last 30 days
Avg. Products
90
Among 393 stores with catalog data
Avg. Price
$34
Among 259 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

39 19 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

40 new stores were added in the past 30 days (10% of the total), showing steady growth. This is below the Wix average of 14%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 116 · 30%
10-49 183 · 47%
50-199 61 · 16%
200-999 28 · 7%
1k-4.9k 4 · 1%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
71% coverage
Home & Garden
16% coverage
Health
15% coverage
Adult
3% coverage
Apparel & Accessories
2% coverage
Electronics
2% coverage
Baby & Kids
1% coverage
Food & Beverages
1% coverage
Celebrations & Gifts 1 Education & Courses 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 90 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 162 · 63%
$25-$49 54 · 21%
$50-$99 28 · 11%
$100-$199 12 · 5%
$200-$499 2 · 1%
$500+ 1 · 0%
Store currencies
USD 205 GBP 31 EUR 28 AUD 14 CAD 14 INR 12 BRL 10 MXN 9

Among stores with pricing data, the most common price range is Under $25. The average is higher at $34 because some stores price much higher, pulling it up. That's below the Wix average of $363.

Social media platforms

Instagram (60%), Facebook (51%), TikTok (10%).

Instagram
60%
Facebook
51%
TikTok
10%
LinkedIn
10%
Twitter / X
7%
YouTube
6%
Pinterest
4%

Social media engagement is exceptionally high: 71% of stores maintain social profiles and 1% run Meta ads.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (2%), Google Ads (2%).

Google Analytics
3%
Google Tag Manager
2%
Google Ads
2%
Facebook Pixel
1%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

17 products $14 avg
Health natural skincare wellness products
76 products $357 avg
Home & Garden Health home goods kitchen appliances
102 products $28 avg
Beauty & Cosmetics skincare beauty
49 products $57 avg
Beauty & Cosmetics natural beauty products essential oils
143 products $25 avg
Beauty & Cosmetics personal care natural ingredients
35 products $20 avg
Beauty & Cosmetics beauty salon
29 products $31 avg
Beauty & Cosmetics barber shop hair care
Home | VJ’Nice United States
31 products $15 avg
Adult feminine hygiene sexual wellness products
9 products $8 avg
Health wellness health
7 products $7 avg
Beauty & Cosmetics deodorant natural protection
47 products $51 avg
Beauty & Cosmetics organic grooming products uk grooming products
21 products $111 avg
Beauty & Cosmetics skincare store beauty products

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FAQ

How many Wix Personal care stores are there?

We currently track 395 active Wix stores in the Personal care segment.

Are Wix Personal care stores growing?

Yes. In the last 30 days, 40 new stores were indexed in the Personal care segment, showing a 10% monthly growth rate.

What is the average product price in Wix Personal care stores?

Among stores with pricing data, the average listed price is about $34, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.