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Wix topic analytics
Topic
Updated May 18, 2026
Wix

402 Wix Personal care Stores: Stats & Market Data (2026)

402 active Wix stores fall into the Personal care segment, with 61 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Health. 69% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

69%
Social media
1%
Meta ads
71%
Contact info
Total Stores
402
Active Wix stores
New (30d)
61
Newly added in the last 30 days
Avg. Products
92
Among 400 stores with catalog data
Avg. Price
$33
Among 269 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

40 20 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

61 new stores were added in the past 30 days (15% of the total), showing steady growth. This is below the Wix average of 31%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 110 · 28%
10-49 189 · 47%
50-199 67 · 17%
200-999 30 · 8%
1k-4.9k 3 · 1%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
71% coverage
Home & Garden
17% coverage
Health
15% coverage
Adult
2% coverage
Apparel & Accessories
2% coverage
Electronics
1% coverage
Baby & Kids
1% coverage
Food & Beverages
1% coverage
General Merchandise
0% coverage
Celebrations & Gifts 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 92 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 172 · 64%
$25-$49 53 · 20%
$50-$99 29 · 11%
$100-$199 12 · 4%
$200-$499 2 · 1%
$500+ 1 · 0%
Store currencies
USD 202 GBP 35 EUR 30 AUD 16 CAD 15 BRL 12 INR 12 MXN 9

Among stores with pricing data, the most common price range is Under $25. The average is higher at $33 because some stores price much higher, pulling it up. That's below the Wix average of $366.

Social media platforms

Instagram (57%), Facebook (49%), TikTok (10%).

Instagram
57%
Facebook
49%
TikTok
10%
LinkedIn
9%
Twitter / X
6%
YouTube
6%
Pinterest
5%

Social media adoption is strong at 69%, and 1% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (3%), Google Ads (2%), Google Tag Manager (2%).

Google Analytics
3%
Google Ads
2%
Google Tag Manager
2%
Facebook Pixel
1%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

58 products $11 avg
Beauty & Cosmetics personal care wellness products
10 products $3 avg
Beauty & Cosmetics personal care cosmetics
20 products $19 avg
Home & Garden aromatherapy personal-care
38 products $5 avg
Beauty & Cosmetics bath bombs soaps
39 products $21 avg
Beauty & Cosmetics personal care natural ingredients
18 products $18 avg
Beauty & Cosmetics beauty salon cosmetics store
274 products $33 avg
Home & Garden Electronics household appliances personal care
9 products $8 avg
Health wellness health
9 products $20 avg
Beauty & Cosmetics grooming barber products

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FAQ

How many Wix Personal care stores are there?

We currently track 402 active Wix stores in the Personal care segment.

Are Wix Personal care stores growing?

Yes. In the last 30 days, 61 new stores were indexed in the Personal care segment, showing a 15% monthly growth rate.

What is the average product price in Wix Personal care stores?

Among stores with pricing data, the average listed price is about $33, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.