Use Cases Features Pricing API Log in
Wix topic analytics
Topic
Updated June 8, 2026
Wix

416 Wix Personal care Stores: Stats & Market Data (2026)

416 active Wix stores fall into the Personal care segment, with 35 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Health. 69% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

69%
Social media
1%
Meta ads
71%
Contact info
Total Stores
416
Active Wix stores
New (30d)
35
Newly added in the last 30 days
Avg. Products
91
Among 414 stores with catalog data
Avg. Price
$33
Among 280 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

42 21 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

35 new stores were added in the past 30 days (8% of the total), showing steady growth. This is below the Wix average of 36%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 107 · 26%
10-49 200 · 48%
50-199 73 · 18%
200-999 30 · 7%
1k-4.9k 3 · 1%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
71% coverage
Home & Garden
17% coverage
Health
15% coverage
Apparel & Accessories
3% coverage
Adult
2% coverage
Electronics
2% coverage
Baby & Kids
1% coverage
Food & Beverages
1% coverage
General Merchandise
1% coverage
Toys & Games
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 91 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 172 · 61%
$25-$49 59 · 21%
$50-$99 34 · 12%
$100-$199 12 · 4%
$200-$499 2 · 1%
$500+ 1 · 0%
Store currencies
USD 207 GBP 41 EUR 29 AUD 16 CAD 16 BRL 14 INR 11 MXN 9

Among stores with pricing data, the most common price range is Under $25. The average is higher at $33 because some stores price much higher, pulling it up. That's below the Wix average of $368.

Social media platforms

Instagram (55%), Facebook (47%), TikTok (10%).

Instagram
55%
Facebook
47%
TikTok
10%
LinkedIn
9%
Twitter / X
6%
Pinterest
6%
YouTube
6%

Social media adoption is strong at 69%, and 1% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (3%), Google Ads (2%), Google Tag Manager (2%).

Google Analytics
3%
Google Ads
2%
Google Tag Manager
2%
Facebook Pixel
1%
TikTok Pixel
1%
Pinterest Pixel
0%

Need store-level data?

Export emails, social profiles, and tech stacks for every store in this segment.

Start Free Trial

Representative stores

A varied sample - weighted by data completeness, refreshed daily

16 products $92 avg
Adult personal care self-love
55 products $13 avg
Home & Garden home decor candles
7 products $16 avg
Beauty & Cosmetics beauty products cosmetics store
38 products $5 avg
Beauty & Cosmetics bath bombs soaps
49 products $11 avg
Beauty & Cosmetics natural soap handmade soap
18 products $19 avg
Beauty & Cosmetics hand sanitizers soaps
9 products $30 avg
Beauty & Cosmetics beauty products personal care
11 products $9 avg
Beauty & Cosmetics handmade soap bath products
103 products $37 avg
Beauty & Cosmetics skincare beauty
149 products $6 avg
Beauty & Cosmetics organic soap personal care

Want the full dataset?

Access complete store details - emails, phone numbers, social profiles, tech stack - and export unlimited data as CSV.

Start Free Trial

FAQ

How many Wix Personal care stores are there?

We currently track 416 active Wix stores in the Personal care segment.

Are Wix Personal care stores growing?

Yes. In the last 30 days, 35 new stores were indexed in the Personal care segment, showing a 8% monthly growth rate.

What is the average product price in Wix Personal care stores?

Among stores with pricing data, the average listed price is about $33, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.