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Wix topic analytics
Topic
Updated Apr 27, 2026
Wix

1,951 Wix Skincare Stores: Stats & Market Data (2026)

1,951 active Wix stores fall into the Skincare segment, with 192 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Home & Garden. 76% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

76%
Social media
1%
Meta ads
74%
Contact info
Total Stores
1,951
Active Wix stores
New (30d)
192
Newly added in the last 30 days
Avg. Products
61
Among 1,910 stores with catalog data
Avg. Price
$133
Among 1,290 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

185 92 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

192 new stores were added in the past 30 days (10% of the total), showing steady growth. This is below the Wix average of 14%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 533 · 28%
10-49 953 · 50%
50-199 349 · 18%
200-999 61 · 3%
1k-4.9k 13 · 1%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
96% coverage
Health
4% coverage
Home & Garden
3% coverage
Apparel & Accessories
1% coverage
Arts & Entertainment
1% coverage
Food & Beverages
1% coverage
Jewelry & Watches 6 Celebrations & Gifts 4 Baby & Kids 3 Education & Courses 3 Adult 2

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 61 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 543 · 42%
$25-$49 350 · 27%
$50-$99 247 · 19%
$100-$199 99 · 8%
$200-$499 32 · 2%
$500+ 19 · 1%
Store currencies
USD 958 EUR 198 GBP 166 CAD 111 BRL 69 AUD 68 JPY 36 MXN 33

Among stores with pricing data, the most common price range is Under $25. The average is higher at $133 because some stores price much higher, pulling it up. That's below the Wix average of $363.

Social media platforms

Instagram (66%), Facebook (53%), TikTok (13%).

Instagram
66%
Facebook
53%
TikTok
13%
YouTube
9%
Twitter / X
7%
Pinterest
7%
LinkedIn
6%

Social media engagement is exceptionally high: 76% of stores maintain social profiles and 1% run Meta ads.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (2%), Facebook Pixel (2%).

Google Analytics
3%
Google Tag Manager
2%
Facebook Pixel
2%
Google Ads
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

79 products $21 avg 2 ads
Beauty & Cosmetics bath products skincare
236 products $21 avg 2 ads
Beauty & Cosmetics korean cosmetics beauty products
2,301 products $9 avg 4 ads
Beauty & Cosmetics beauty cosmetics
7 products $142 avg
Beauty & Cosmetics medical-aesthetics skincare
165 products $25 avg
Beauty & Cosmetics beauty skincare
9 products $61 avg
Beauty & Cosmetics beauty cosmetics
31 products $26 avg
Beauty & Cosmetics beauty products cosmetics store
33 products $8 avg
Beauty & Cosmetics handmade soap beauty
29 products $159 avg
Beauty & Cosmetics moroccan beauty products skincare
76 products $11 avg
Beauty & Cosmetics handmade beauty products skincare
15 products $18 avg
Beauty & Cosmetics beauty makeup artist
16 products $25 avg
Beauty & Cosmetics luxury beauty skincare

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FAQ

How many Wix Skincare stores are there?

We currently track 1,951 active Wix stores in the Skincare segment.

Are Wix Skincare stores growing?

Yes. In the last 30 days, 192 new stores were indexed in the Skincare segment, showing a 10% monthly growth rate.

What is the average product price in Wix Skincare stores?

Among stores with pricing data, the average listed price is about $133, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.