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Wix country analytics
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Updated June 29, 2026
Wix

3,188 Wix Stores in New Zealand: Stats & Trends (2026)

We track 3,188 active Wix stores in New Zealand, with 780 newly added in the last 30 days (24% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Arts & Entertainment, Beauty & Cosmetics. 69% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

69%
Social media
2%
Meta ads
71%
Contact info
Total Stores
3,188
Active Wix stores
New (30d)
780
Newly added in the last 30 days
Avg. Products
64
Among 3,177 stores with catalog data
Avg. Price
$346
Among 1,604 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

780 390 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

780 new stores were added in the past 30 days — 24% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,169 · 37%
10-49 1,289 · 41%
50-199 499 · 16%
200-999 194 · 6%
1k-4.9k 26 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
8% coverage
Arts & Entertainment
8% coverage
Beauty & Cosmetics
7% coverage
Food & Beverages
6% coverage
Apparel & Accessories
6% coverage
Health
5% coverage
Celebrations & Gifts
3% coverage
Education & Courses
2% coverage
Jewelry & Watches
2% coverage
Sporting Goods
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 64 because some stores carry much larger inventories. The most popular store categories in this market are Home & Garden, Arts & Entertainment, Beauty & Cosmetics.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 614 · 38%
$25-$49 417 · 26%
$50-$99 213 · 13%
$100-$199 128 · 8%
$200-$499 107 · 7%
$500+ 125 · 8%
Store currencies
NZD 2,750 USD 53 AUD 14 EUR 5 GBP 5 KRW 2 CAD 1 DKK 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $346 because some stores price much higher, pulling it up. That's below the Wix average of $371.

Social media platforms

Facebook (59%), Instagram (57%), YouTube (9%).

Facebook
59%
Instagram
57%
YouTube
9%
LinkedIn
9%
TikTok
7%
Twitter / X
3%
Pinterest
1%

Social media adoption is strong at 69%, and 2% of stores run Meta ad campaigns. That's 7 percentage points above the Wix average of 62%.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (2%), Facebook Pixel (2%).

Google Analytics
3%
Google Tag Manager
2%
Facebook Pixel
2%
Google Ads
2%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

5 products $18 avg 1 ads
7 products $41 avg 1 ads
Beauty & Cosmetics Yoga & Meditation
105 products $394 avg 1 ads
61 products $83 avg 1 ads
Food & Beverages
19 products $8 avg 2 ads
Animals & Pet Supplies Pet Grooming
16 products $18 avg 7 ads
24 products $333 avg 1 ads
Electronics Phone Accessories
457 products $14 avg 1 ads
Home & Garden Toys & Games Gifts Fashion Accessories
92 products $165 avg 1 ads
Vehicles & Parts
30 products $29 avg 3 ads
Beauty & Cosmetics Skincare
98 products $84 avg 5 ads
Apparel & Accessories Sustainable Fashion
2,065 products $690 avg
Business & Industrial

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FAQ

How many Wix stores are in New Zealand?

Our database tracks 3,188 active Wix stores in New Zealand.

How fast is the New Zealand Wix market growing?

In the past 30 days, 780 new Wix stores were indexed in New Zealand, reflecting a 24% monthly growth rate.

What is the average catalog size for New Zealand Wix stores?

Among Wix stores in New Zealand with catalog data, the average is about 64 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.