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Topic
Updated Apr 27, 2026
Wix

2,703 Wix Beauty products Stores: Stats & Market Data (2026)

2,703 active Wix stores fall into the Beauty products segment, with 292 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Health. 75% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

75%
Social media
1%
Meta ads
73%
Contact info
Total Stores
2,703
Active Wix stores
New (30d)
292
Newly added in the last 30 days
Avg. Products
85
Among 2,661 stores with catalog data
Avg. Price
$82
Among 1,830 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

283 141 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

292 new stores were added in the past 30 days (11% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 731 · 27%
10-49 1,292 · 49%
50-199 453 · 17%
200-999 138 · 5%
1k-4.9k 46 · 2%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
97% coverage
Apparel & Accessories
5% coverage
Health
2% coverage
Home & Garden
2% coverage
Arts & Entertainment
1% coverage
Jewelry & Watches 9 Food & Beverages 8 Electronics 6 Baby & Kids 4 Office Supplies 4 Animals & Pet Supplies 3

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 85 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 928 · 51%
$25-$49 431 · 24%
$50-$99 284 · 16%
$100-$199 113 · 6%
$200-$499 48 · 3%
$500+ 26 · 1%
Store currencies
USD 1,437 EUR 261 GBP 197 CAD 114 BRL 91 AUD 84 INR 57 MXN 50

Among stores with pricing data, the most common price range is Under $25. The average is higher at $82 because some stores price much higher, pulling it up. That's below the Wix average of $363.

Social media platforms

Instagram (65%), Facebook (50%), TikTok (15%).

Instagram
65%
Facebook
50%
TikTok
15%
YouTube
10%
Twitter / X
8%
LinkedIn
7%
Pinterest
6%

Social media engagement is exceptionally high: 75% of stores maintain social profiles and 1% run Meta ads.

Marketing & analytics tools

Google Analytics (2%), Google Tag Manager (2%), Facebook Pixel (2%).

Google Analytics
2%
Google Tag Manager
2%
Facebook Pixel
2%
Google Ads
1%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

31 products $55 avg 1 ads
Beauty & Cosmetics self-tanning spray dark tan
418 products $15 avg 1 ads
Beauty & Cosmetics bronzing products beauty products
33 products $50 avg 1 ads
Beauty & Cosmetics natural cosmetics beauty products
46 products $20 avg 1 ads
Beauty & Cosmetics skincare beauty products
1,589 products $9 avg
Home & Garden Animals & Pet Supplies Beauty & Cosmetics home decor pet supplies
129 products $38 avg
Beauty & Cosmetics luxury skincare beauty products
11 products $22 avg
Beauty & Cosmetics natural cosmetics organic skincare
20 products $112 avg
Beauty & Cosmetics skincare beauty products
120 products $56 avg
Baby & Kids Beauty & Cosmetics kids clothes online makeup palettes
112 products $76 avg
Beauty & Cosmetics skincare beauty products
7 products $40 avg
Beauty & Cosmetics face skincare lotions and serums
57 products $5 avg
Beauty & Cosmetics nail wraps beauty products

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FAQ

How many Wix Beauty products stores are there?

We currently track 2,703 active Wix stores in the Beauty products segment.

Are Wix Beauty products stores growing?

Yes. In the last 30 days, 292 new stores were indexed in the Beauty products segment, showing a 11% monthly growth rate.

What is the average product price in Wix Beauty products stores?

Among stores with pricing data, the average listed price is about $82, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.