Use Cases Features Pricing API Log in
Wix subcategory analytics
Subcategory
Updated June 8, 2026
Wix

9,281 Wix Skincare Stores: Stats & Market Data (2026)

9,281 active Wix stores fall into the Skincare segment, with 1,656 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Home & Garden. 79% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

79%
Social media
1%
Meta ads
75%
Contact info
Total Stores
9,281
Active Wix stores
New (30d)
1,656
Newly added in the last 30 days
Avg. Products
70
Among 9,264 stores with catalog data
Avg. Price
$85
Among 6,230 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,632 816 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

1,656 new stores were added in the past 30 days — 18% of the total, making this one of the fastest-growing areas on the platform. This is below the Wix average of 36%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,846 · 20%
10-49 4,700 · 51%
50-199 2,221 · 24%
200-999 429 · 5%
1k-4.9k 64 · 1%
5k+ 4 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Health
9% coverage
Home & Garden
6% coverage
Apparel & Accessories
2% coverage
Food & Beverages
1% coverage
Arts & Entertainment 39 Celebrations & Gifts 37 Furniture 33 Jewelry & Watches 28 Education & Courses 24 Baby & Kids 23 Animals & Pet Supplies 18

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 70 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3,029 · 49%
$25-$49 1,550 · 25%
$50-$99 1,065 · 17%
$100-$199 397 · 6%
$200-$499 119 · 2%
$500+ 70 · 1%
Store currencies
USD 4,512 GBP 962 EUR 955 CAD 534 AUD 350 BRL 240 INR 197 MXN 135

Among stores with pricing data, the most common price range is Under $25. The average is higher at $85 because some stores price much higher, pulling it up. That's below the Wix average of $368.

Social media platforms

Instagram (67%), Facebook (56%), TikTok (14%).

Instagram
67%
Facebook
56%
TikTok
14%
Pinterest
9%
YouTube
9%
Twitter / X
7%
LinkedIn
6%

Social media engagement is exceptionally high: 79% of stores maintain social profiles and 1% run Meta ads. That's 15 percentage points above the Wix average of 64%.

Marketing & analytics tools

Google Analytics (4%), Google Tag Manager (3%), Facebook Pixel (2%).

Google Analytics
4%
Google Tag Manager
3%
Facebook Pixel
2%
Google Ads
2%
Pinterest Pixel
0%
TikTok Pixel
0%

Need store-level data?

Export emails, social profiles, and tech stacks for every store in this segment.

Start Free Trial

Representative stores

A varied sample - weighted by data completeness, refreshed daily

34 products $90 avg 1 ads
Beauty & Cosmetics aesthetic treatments skin care
10 products $11 avg 15 ads
Beauty & Cosmetics natural skincare products acne control lotion
350 products $78 avg 7 ads
Beauty & Cosmetics Apparel & Accessories korean beauty arabic perfumes
37 products $35 avg 4 ads
Beauty & Cosmetics cosmetics beauty store
20 products $88 avg 3 ads
Beauty & Cosmetics Health placenta skincare placenta supplements
54 products $25 avg 1 ads
Beauty & Cosmetics Health hand cream lip balm
48 products $402 avg 1 ads
Beauty & Cosmetics medical spa skincare treatments
17 products $54 avg 3 ads
Beauty & Cosmetics natural cosmetics personalized formulas
17 products $21 avg 2 ads
Beauty & Cosmetics shampoos hair serums
12 products $119 avg 2 ads
Beauty & Cosmetics facial spa beauty treatments
91 products $37 avg 2 ads
Beauty & Cosmetics organic beard oil beard care products
14 products $5 avg 2 ads
Beauty & Cosmetics natural skincare sheep tallow

Want the full dataset?

Access complete store details - emails, phone numbers, social profiles, tech stack - and export unlimited data as CSV.

Start Free Trial

FAQ

How many Wix Skincare stores are there?

We currently track 9,281 active Wix stores in the Skincare segment.

Are Wix Skincare stores growing?

Yes. In the last 30 days, 1,656 new stores were indexed in the Skincare segment, showing a 18% monthly growth rate.

What is the average product price in Wix Skincare stores?

Among stores with pricing data, the average listed price is about $85, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.