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Wix subcategory analytics
Subcategory
Updated Apr 27, 2026
Wix

7,913 Wix Skincare Stores: Stats & Market Data (2026)

7,913 active Wix stores fall into the Skincare segment, with 852 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Home & Garden. 78% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

78%
Social media
1%
Meta ads
76%
Contact info
Total Stores
7,913
Active Wix stores
New (30d)
852
Newly added in the last 30 days
Avg. Products
61
Among 7,841 stores with catalog data
Avg. Price
$90
Among 5,139 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

836 418 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

852 new stores were added in the past 30 days (11% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2,040 · 26%
10-49 3,929 · 50%
50-199 1,524 · 19%
200-999 296 · 4%
1k-4.9k 48 · 1%
5k+ 4 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Health
9% coverage
Home & Garden
5% coverage
Apparel & Accessories
2% coverage
Food & Beverages
1% coverage
Furniture
1% coverage
Arts & Entertainment 37 Education & Courses 28 Jewelry & Watches 26 Celebrations & Gifts 23 Animals & Pet Supplies 20 Baby & Kids 20

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 61 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,454 · 48%
$25-$49 1,316 · 26%
$50-$99 887 · 17%
$100-$199 321 · 6%
$200-$499 95 · 2%
$500+ 66 · 1%
Store currencies
USD 4,096 EUR 760 GBP 663 CAD 459 AUD 301 INR 192 BRL 143 MXN 123

Among stores with pricing data, the most common price range is Under $25. The average is higher at $90 because some stores price much higher, pulling it up. That's below the Wix average of $363.

Social media platforms

Instagram (69%), Facebook (57%), TikTok (14%).

Instagram
69%
Facebook
57%
TikTok
14%
YouTube
9%
Twitter / X
7%
Pinterest
7%
LinkedIn
6%

Social media engagement is exceptionally high: 78% of stores maintain social profiles and 1% run Meta ads.

Marketing & analytics tools

Google Analytics (4%), Google Tag Manager (3%), Facebook Pixel (2%).

Google Analytics
4%
Google Tag Manager
3%
Facebook Pixel
2%
Google Ads
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

Home | BiomeRenew South Africa
12 products $30 avg 1 ads
Beauty & Cosmetics postbiotic skincare microbiome friendly
39 products $257 avg 1 ads
Beauty & Cosmetics beauty supplies skincare products
32 products $120 avg 1 ads
Beauty & Cosmetics acne treatment skincare products
41 products $5 avg 1 ads
Beauty & Cosmetics beauty products skincare routine
61 products $16 avg 2 ads
Beauty & Cosmetics wholesale beauty products slimming solutions
60 products $9 avg 2 ads
Beauty & Cosmetics vegan beauty natural skincare
23 products $11 avg 1 ads
Beauty & Cosmetics artisan soap natural skincare
17 products $51 avg 1 ads
Beauty & Cosmetics natural cosmetics personalized formulas
86 products $37 avg 1 ads
Beauty & Cosmetics solid cosmetics local soap
355 products $84 avg 1 ads
Beauty & Cosmetics healing crystals gemstone jewelry
10 products $65 avg 2 ads
Beauty & Cosmetics cosmetic injectables botox
79 products $21 avg 2 ads
Beauty & Cosmetics bath products skincare

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FAQ

How many Wix Skincare stores are there?

We currently track 7,913 active Wix stores in the Skincare segment.

Are Wix Skincare stores growing?

Yes. In the last 30 days, 852 new stores were indexed in the Skincare segment, showing a 11% monthly growth rate.

What is the average product price in Wix Skincare stores?

Among stores with pricing data, the average listed price is about $90, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.